rental property business plan template excel

Rental Properties Business Plan Template

Written by Dave Lavinsky

Rental Property Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their rental property business. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a rental property business plan template step-by-step so you can create your plan today.

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What Is a Business Plan?

A business plan provides a snapshot of your rental property business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to purchase a rental property, multiple rental properties, or add to your existing rental properties business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your rental property business in order to improve your chances of success. Your rental property business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Rental Property Companies

With regards to funding, the main sources of funding for rental properties are personal savings, credit cards, mortgages, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a rental property is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a rental property company. They might consider funding a rental property company with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

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How to write a business plan for a rental property company.

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of rental property you are operating and the status; for example, are you a startup, or do you have a portfolio of existing rental properties that you would like to add to?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the rental properties industry. Discuss the type of rental property you are offering. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of rental properties you are offering.

For example, you might offer the following options:

• Single family homes – This type of rental property is often owned by a single individual, rather than a company, who acts as both landlord and property manager.
• Multi-family properties – These types of properties can be subcategorized by the number of units per site. Buildings with 2 – 4 units are the most common (17.5%), while multistory apartment complexes with more than 50 units represent the next-largest, at 12.6% of the industry.
• Short-Term Rental properties – These are fully furnished properties that are rented for a short period of time – usually on a weekly basis for vacation purposes.

In addition to explaining the type of rental property you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include occupancy goals you’ve reached, number of property acquisitions, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the rental properties industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the rental property industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your rental property business plan:

• How big is the rental properties industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your rental property. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population or tourist arrivals.

Customer Analysis

The customer analysis section of your rental property business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: households, tourists, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of rental property you offer. Clearly, vacationers would want different amenities and services, and would respond to different marketing promotions than long-term tenants.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other rental property companies.

Indirect competitors are other options customers may use that aren’t direct competitors. This includes the housing market, or hotels. You need to mention such competition to show you understand that not everyone who needs housing or accommodation will seek out a rental property.

With regards to direct competition, you want to detail the other rental properties with which you compete. Most likely, your direct competitors will be rental properties in the vicinity.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What lease lengths or amenities do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior properties?
• Will you provide services that your competitors don’t offer?
• Will you make it easier or faster for customers to book the property or submit a lease application?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a rental property business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of rental property business that you documented in your Company Analysis. Then, detail the specific options you will be offering. For example, in addition to long-term tenancy, are you offering month-to-month, or short-term rental?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the properties and term options you offer and their prices.

Place : Place refers to the location of your rental property. Document your location and mention how the location will impact your success. For example, is your rental property located in a tourist destination, or in an urban area, etc. Discuss how your location might draw customer interest.

Promotions : the final part of your rental property marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your rental property business, such as customer service, maintenance, processing applications, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect 100% occupancy, or when you hope to reach $X in sales. It could also be when you expect to acquire a new property.  

Management Team

To demonstrate your rental property business’ ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in rental property management. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in real estate, and/or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you have 1 rental unit or 10? And will revenue grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $200,000 on purchasing and renovating your rental property, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $200,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a rental property business:

• Location build-out including design fees, construction, etc.
• Cost of equipment like computers, software, etc.
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your property blueprint or map.  

Putting together a business plan for your rental properties company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the rental property industry, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful rental properties business.

Rental Properties Business Plan FAQs

What is the easiest way to complete my rental properties business plan.

Growthink's Ultimate Business Plan Template  allows you to quickly and easily complete your Rental Properties Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of rental property business you are operating and the status; for example, are you a startup, do you have a rental properties business that you would like to grow, or are you operating multiple rental property businesses.

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

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10+ free rental property Excel spreadsheet templates

Are you a real estate investor, landlord, or property manager? If so, you know that tracking rental properties can be a time-consuming process. But, there’s good news! You can save time and money by using free Excel spreadsheet templates. 

This blog post will provide links to several templates you can use to track your rental properties. 

Key takeaways

• Using a rental property spreadsheet template can save you time and money.
• Many different types of templates are available, so you can find one that fits your specific needs.
• Templates can be customized to track information you need for your rental properties.

Rental property spreadsheet

Investing in rental property can be an appealing alternative to owning traditional stocks, which can be volatile. Rental property can generate recurring revenue, appreciate over time, and provide tax benefits.

A good rental property Excel spreadsheet is valuable for evaluating prospective purchases, tracking tenant rent payments, and monitoring property financial success.

Learn more about the benefits of using a spreadsheet for rental property.

Rental property analysis

It’s critical for real estate investors to watch the bottom line. A rental property analysis spreadsheet is essential when evaluating income-producing real estate’s current and future performance. 

A good rental property spreadsheet organizes income and expense data from each real estate investment and forecasts their potential profitability.

Stessa has a simple rental property analysis spreadsheet that you can download for free.

Learn more about how to use a rental property analysis spreadsheet .

Rental property expenses

It’s easy to overlook deductions that can decrease taxable net income, even when you’re just dealing with one rental property. Even worse, it’s possible that you incurred an expense and inadvertently double-booked it, only to have it discovered during a tax audit.

By automatically tracking rental property expenses, landlords can track every expense down to the penny, claim all relevant tax deductions, save time, and improve the financial success of their rental properties. Rental property managers can utilize this information to monitor expenses in real time and manage properties more effectively.

Learn more about the benefits of using Stessa to track rental property expenses and income instead of manually entering data on a spreadsheet.

Short-term rentals

There are a lot of transactions to keep track of with a short-term rental (STR) property. Guests come and go every few days, cleaning and repairs must be completed quickly in order to prepare for the next arrival, and supplies must be replenished.

With so many moving parts, it’s easy to overlook income or important expense deductions. An STR spreadsheet can keep your investment on track by ensuring that critical information is readily accessible in a single place.

Get a free template from Stessa, or learn more about managing STRs .

A rent roll is a comprehensive document that provides tenant information, including whether or not they have paid their rent.

Rent rolls may also indicate whether a unit or home is inhabited (essential for multifamily investors or single-family house owners with a big portfolio of rental properties), lengths of tenancy and lease expiration dates, tenant payment histories, and security deposit refund amounts.

To save you the time and trouble of creating your own rent roll, we’ve put together two full-editable rent roll templates that you can customize for your specific needs:

• Download Rent Roll Template for Excel
• Download Rent Roll Template for Google Sheets

Rental property accounting template

Real estate investors can gain better control over income and expenses with a good rental property accounting template. They may find it considerably easier to claim tax benefits that the Internal Revenue Service (IRS) makes available to real estate investors.

A great rental property accounting template assists in tracking rental income, ensuring bills are paid on time, creating financial reports, monitoring profitability (or loss), and generating tax-ready financials.

Learn how to create a rental property accounting template .

Rent ledger template

Even if you have only one rental property, keeping track of income from rentals, tenant information, and lease expiration dates may be difficult. A rent ledger shows both rent receipts and information such as past-due amounts, security deposit collected, and the start and end dates of the lease.

By recording revenues and other expenses in a rent ledger form, landlords can track revenue and miscellaneous charges and income to maintain steady cash flow and low vacancy rates .

You can download a free customizable rent ledger template .

Rental property income statement

Real estate investors use this document to accurately track rental revenue and opportunities for increasing earnings and cutting expenses to enhance profits.

A rental property income statement details monthly income and expenditures, as well as a year-to-date total and year-end summary. The income statement, also known as the profit and loss statement (P&L), documents whether or not a rental property makes a profit or loses money.

There are 4 main sections of information on a rental property income statement: gross monthly rental income, operating expenses, net operating income, and pretax net income.

To download the template, select the link below, select  File  at the top left corner of the page, select  Download , and choose  Microsoft Excel .

Download your free rental property income statement template .

Learn more about how to automate a rental property income statement .

Chart of accounts for rental property

A rental property chart of accounts is a framework for managing all financial records associated with a rental property.

It can help real estate investors monitor the financial performance of their rental properties using a structured system for financial transactions, simplify financial reporting and tax filing, and make data sharing with partners, lenders, accountants, and property managers much easier.

A good rental property chart of accounts also serves as a tool to help you make better future investment decisions.

There are plenty of options for finding templates, such as YouTube videos or general-purpose accounting software. However, one of the best ways is to sign up for a free account with Stessa .

Stessa, a Roofstock company, was created by and for real estate investors, so there’s no need to guess how to set up a chart of accounts since the groundwork has already been done.

Rental property P&L statement template

A rental property income or P&L statement records the financial performance of a property for a certain length of time. 

A good P&L statement also serves as a road map for opportunities to improve income, minimize expenditures, and maximize net operating income (NOI).

This free P&L statement template is a fully editable Microsoft Excel document.

The template does all the math for you. It also changes your pretax income or loss to reflect current information, so you can instantly see how much taxable net income or loss you’ll have at the end of the year.

To download the template, click on the link, select  File  at the top left corner of the page, select  Download , and choose  Microsoft Excel .

Cost of ownership

The up-front purchase price and down payment are 2 aspects of the real cost of purchasing a rental home. The projected cost of immediate repairs, property taxes, property insurance, mortgage terms, and interest rates differs from one potential purchase to the next.

Using this free cost-of-ownership template, you can create columns for variables like property type, required repairs and costs, anticipated closing fees, property taxes and insurance, and the overall estimated purchase price of each residence.

Download the free cost-of-ownership template .

Tenant screening

Landlords can track applicant information using a rental property form. Using a form comes in handy in today’s high-demand market for rental housing. 

A tenant screening template can be created with columns such as applicant name and address, contact information, monthly gross income, rent-to-income ratio (percentage of gross income), credit score, background check, and rental history report.

Landlords and property managers may use online tenant screening services, such as RentPrep and SmartMove, to get reports on prospective tenants. Screening documents can be automatically added to the applicant’s file, providing confirmation that every applicant was treated fairly.

Property management and maintenance

Many property investors who decide to self-manage a rental property use a property management and maintenance template to track day-to-day management needs. 

The information on a property management and maintenance template may include repairs required, services performed, the amount of each tenant’s rent payment, and payments due to vendors, and open issues, such as landscaping and routine property inspection.

Cash-flow report

A cash-flow report summarizes the amount of money entering and exiting each rental property over a specified length of time. 

A cash-flow report can track the amount of money remaining to pay current bills and the mortgage, cash available to fund a capital expenditures (CapEx) account, and potential savings.

Here’s an example of a net cash-flow report from Stessa:

CapEx report

CapEx reports include all costs to improve a property above and beyond ordinary upkeep and maintenance. According to  IRS Publication 527, Residential Rental Property , examples of common improvements to a rental property include additions; lawn and grounds; heating, ventilation, air conditioning (HVAC); plumbing; interior improvements; and insulation. 

It’s feasible to make a worksheet template detailing each rental property improvement and expenditure. The difficulty, however, is keeping track of depreciation since some improvements have varying depreciation rules.

Stessa is a much more efficient way to track the useful life of CapEx. Stessa will automatically prompt you to enter a date placed in service and make a useful life calculation when a new CapEx transaction is entered into the system.

Real estate balance sheet

The real estate balance sheet shows investors key information like the amount of cash on hand, the current property value, the amount of refundable tenant security deposit, outstanding mortgage debt, and the owner’s equity in the rental property.

There are 3 sections to include on a real estate balance sheet template: assets, liabilities, and owner’s equity.

The value of the rental property at the original purchase price is generally reflected on a real estate balance sheet. The issue with this approach is that property values fluctuate from year to year, resulting in underestimated (or overstated) owner’s equity.

Stessa , on the other hand, automatically updates the anticipated fair market value of each single-family rental property on the balance sheet monthly to better reflect the current owner’s equity.

Track your rental property performance for Free

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Rental Properties Business Plan Template [Updated 2023]

Rental Properties Business Plan Template

If you want to start a Rental Property business or expand your current Rental Property business, you need a business plan.

The following Rental Property business plan template gives you the key elements to include in a winning Rental Properties business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Rental Property Business Plan Example

Below are the key sections of a successful rental property business plan. Once you create your plan, download it to PDF to show banks and investors.

I. Executive Summary

Business overview.

[Company Name] is a rental property agency in [location name] that specializes in managing, renting and leasing properties. [Company Name] rents homes in dozens of markets across the country and has an online platform that allows customers to search by their specific criteria (number of bedrooms, region, amenities, etc.) to find a property that’s right for them in their preferred location.

Products Served/Service offering

The Company offers a variety of rental properties, listed below:

• 1-3 bedroom apartments
• Single family homes
• Multi-unit buildings
• Short-term rentals
• Rental of mobile homes or trailers

Customer Focus

[Company Name] will primarily provide its offerings to local renters, students and local professionals. The demographics of the customers are given as below:

• First time renters-29%
• Young adults-21%
• Perma – renters-16%
• Middle income boomers-11%
• Families-14%

Management Team

[Company Name] is led by [Founder’s name], who has been in the rental property industry for [x] years. During his extensive experience in the rental property industry, he [founder] acquired an in-depth knowledge of the local area, local regulations, facilities, and the characteristics of different neighborhoods. He also holds rich experience in handling business management activities (i.e., staffing, marketing, etc.).

Success Factors

[Company Name] is qualified to succeed due to the following reasons:

• There is currently a high demand for rental property services in the community. In addition, the company surveyed the local population and received highly positive feedback pointing towards an explicit demand for the products, supporting the business after launch.
• The Company’s online marketplace offers a high-volume traffic area and will thus be highly convenient to a significant number of residents living anywhere.
• The management team has a track record of success in the rental property business.
• The rental property business has proven to be a successful industry in the United States.

Financial Highlights

[Company Name] is currently seeking $370,000 to launch its rental property business. Specifically, these funds will be used as follows:

• Website design/build and startup business expenses: $120,000
• Working capital: $250,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

II. Company Overview

Who is [company name].

[Company Name], located in [insert location here], is a rental property agency focusing on providing short-term and long-term rentals, as well as leased properties to the local community. [Company Name’s] rental properties have a clean and modern appearance that appeals to the current renter’s market. The [Company]’s properties will be fully furnished and include high-end technology and modern accessories.

[Company Name] is owned by [Founder’s Name]. While [Founder’s Name] has been in the rental property industry for some time, it was in [month, date] that he decided to launch [Company Name]. He evaluates that the growing number of students, working professionals, and overseas relocations create a need and expects growth in the country’s rental property market.

[Company Name]’s History

Upon surveying the local customer base and finding the potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected an initial office location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for additional offices.

[Company’s Name] operations are currently being run out of [Founder’s Name] home office.

Since incorporation, the company has achieved the following milestones:

• Developed the company’s name, logo, and website
• Determined rent/leasing and financing requirements
• Began recruiting key employees with experience in the rental homes/apartment industry

[Company Name]’s Products

Iii. industry analysis.

You can download our Rental Property Business Plan Template (including a full, customizable financial model) to your computer here. The market size of the rental property industry in the US increased immensely, and the market size, measured by revenue, of the rental property industry, is $174.2 billion. Rental income units are an increasingly important part of the US housing market. The return on expenditure in the property market is much better than in many economic sectors.

With tenant demand in the US increasing last year, this is thought to be related to tenants looking to downsize or move further out to save money. Most rental housing in the US is developed, financed, and owned by a diverse group of private, for-profit companies.

As the economy of the US began to grow and demand for rental apartments rose, industry revenue grew at a rapid pace, hence opening vast opportunities for rental property companies.

Another obvious trend that is common with rental property companies in the US is that most of them are improvising on more means of making money in the apartment rental industry; they are also acting as property developers and home staging agents, amongst other things.

IV. Customer Analysis

Demographic profile of target market.

[Company Name’s] target market include people of all demographics. The market [Company Name] serves is value-conscious and desires high comfort and basic amenities geared towards families, students, and the working population.

Customer Segmentation

The Company will primarily target the following three customer segments:

• High-Income Individuals: The Company will attract individuals with higher incomes who are looking for a rental property with modern furnishings and technology.
• Families: The Company will attract families looking for turn-key properties that are furnished and offer an array of amenities to suit their busy family life.
• Working Professionals: [Company name] is located along a well-traveled commute route, by offering a smart property to working professionals with walking distance (not more than 10 minutes) to a means of transport.

V. Competitive Analysis

Direct & indirect competitors.

Leasing Inc Leasing Inc is a marketplace to find rental homes in the country. It originally started more than a century ago as a networking tool for real estate agents, but today it is a fully searchable online database of homes for both sale and rent. Leasing Inc offers an ideal rental property with different amenities that can best suit the customer’s requirements. Leasing Inc’s properties are well furnished with all modern accessories.

Rental Barn Rental Barn is the most visited real estate website in the United States. Rental Barn and its affiliates offer customers an on-demand experience for selling, buying, renting, and financing with transparency and nearly seamless end-to-end service. The Company provides multiple rental apartments according to the customer’s needs and requirements.

Homewood Properties Homewood Properties is a leading digital marketing solutions company that empowers millions nationwide to find apartments and houses for rent. Customers can click on the items that are important to them, from hardwood floors to walk-in closets, and select the property which they are looking for according to their needs.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Client-oriented service: [Company Name] will have a full-time sales manager to stay in contact with clients and answer their everyday questions. [Founder’s Name] realizes the importance of accessibility to his clients and will further keep in touch with his clients through newsletters.
• Robust clientele base: Another possible competitive strategy for winning the competitors in this particular industry is to build a robust clientele base and ensure that the company’s properties are top-notch and trendy. The Company is well-positioned, key members of its team are highly competent, and can favorably compete with some of the best players in the industry.
• Management: The Company’s management team has X years of business and marketing experience that allows them to market and serve customers in an improved and sophisticated manner than the competitors.
• Relationships: Having lived in the community for xx years, [Founder’s Name] knows all leaders, newspapers, and other influencers, including the local leaders who fought the [Competitor] opening xx years ago. It will be relatively easy for the company to build branding and awareness of the rental property industry.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the company’s unique value proposition:

• Offering homes/apartments for rent suited for families, students, working professionals, landowners, foreign investors, and international migrants.
• Offering a diverse range of rental homes in a prime location.
• Providing excellent customer service.

Promotions Strategy

[Company Name] expects its target market to be students, international migrants, the working population, families mainly from surrounding locations in the [Location]. The Company’s promotions strategy to reach these individuals includes:

Phone Prospecting [Company Name] will assign salespeople to contact and work with clients to help them buy, sell or rent real estate properties. Salespeople will use their in-depth knowledge of the real estate market to help clients find rental properties and execute all the required formalities.

Advertisement Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Public Relations [Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its offerings in various media outlets like newspapers, podcasts, television stations, radio shows, etc.

Referrals [Company name] understands that the best promotion comes from satisfied customers. The Company will encourage its clients to refer other businesses by providing economic or financial incentives for every new client produced. This strategy will increase effectiveness after the business has already been established. Additionally, [company name] will aggressively network with useful sources such as home contractors, real estate development companies, and businesses. This network will generate qualified referral leads.

Social Media Marketing Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content that will increase audience awareness and loyalty. Engaging with prospective clients and business partners on social media platforms like Facebook, Instagram, Twitter, and LinkedIn will also help understand the changing customer needs.

Pricing Strategy

Part of the [Company Name’s] business strategy is to ensure that it will work within the budget of its clients to deliver excellent properties. The real estate industry fluctuates and therefore, rental prices, for the most part, are usually out of a company’s control. However, the company will market their properties at a competitive rate to ensure they do no have vacant properties. They will also keep a tight control on costs in order to maximize profits.

VII. Operations Plan

Functional roles.

To execute on [Company Name]’s business model, the company needs to perform many functions, including the following:

Administrative Functions

• General & administrative functions including legal, marketing, bookkeeping, etc.
• Hiring and training staff

Service and Operations Functions

• Rental property maintenance
• Website maintenance, updates, and bug-fixing
• Ongoing search engine optimization

VIII. Management Team

Management team members.

[Company Name] is led by [Founder’s Name], who has been in the rental property business for xx years. He has worked in the industry most recently as a [Position Name] and has held various different positions in the management chain over the last xx years. As such, [Founder] has an in-depth knowledge of the rental property business, including operations and business management.

[Founder] has also worked as a real estate consultant on a part-time basis over the past xx years.

[Founder] graduated from the University of ABC and has done Master of Professional Studies in Real Estate.

Hiring Plan

[Founder] will serve as the [Position Name]. In order to introduce the rental property business, the company needs to hire the following personnel:

• Real estate agent (should have real estate sales experience in residential and commercial property)
• Property Manager
• Marketing and Sales Executive
• Part-Time Bookkeeper (will manage accounts payable, create statements, and execute other administrative functions)
• Customer Service Manager

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenue will come from the renting properties. The major costs for the company will be staff salaries and property maintenance. In the initial years, the company’s marketing spend will be high to establish itself in the market.

Capital Requirements and Use of Funds

[Company Name] is currently seeking $370,000 to launch its rental property business. The capital will be used for funding capital expenditures, workforce costs, marketing expenses, and working capital. Specifically, these funds will be used as follows:

Key Assumptions

  5 Year Annual Income Statement

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Best rental property spreadsheet template for download

Real estate is one of the best long-term investments you can make. But there’s a not-so-glamorous side of real estate investment. And that’s property management .

From tax deductions to gross income calculations, there is a lot to keep track of. Whether you’re a property owner, investor, or landlord, you need a system for storing information in a clear, easy way. That’s why you need a rental property spreadsheet template to guide you along the way.

In this article, we’ll run through the finer details of what a rental property spreadsheet template is. Plus, we’ll share some awesome features of our own template so you can work your way to becoming the next real estate tycoon.

Get the template

What is a rental property spreadsheet template?

A rental property spreadsheet is a document that keeps all of your property expenses and income data in one safe, verifiable place. It helps property owners keep track of monthly rent costs and property taxes, and it calculates the totals of any property-related expenses owed. A template for this document provides you with a specific format to include all of the information you need.

Download Excel template

So what goes into a rental property spreadsheet template? This will depend on whether you’re using it as a landlord or an owner, as well as how many properties you manage. But the common details you can expect to find include:

• Original purchase price of the property
• The market value of the property
• Financial data like mortgage payments, interest, and deposits
• Property taxes and insurance
• Net income and gross income
• Monthly and annual expenses
• Maintenance requests and any ongoing maintenance tasks
• Lease agreement details, such as the start and end date of the lease
• Tenants’ information, including contact details, ID documents

As you can see, managing real estate is complex. That’s why a rental property spreadsheet template can be so advantageous.

Why use a rental property spreadsheet template?

A rental property spreadsheet template provides professional clarity, document transaction history, and makes managing cash flow much easier. Let’s break down some benefits in more detail.

1. It promotes clear communication between property owners and renters

Having 24/7 access to a customizable spreadsheet with all the relevant information isn’t just good for property owners. It’s also a good idea for those renting a property from them.

A well-documented rental property spreadsheet means clearer communication between property owners, landlords, and tenants. The template can act as a ‘source of truth’ for things like late fees, maintenance expenses, and deposits. This can help avoid any confusion or uncomfortable conversations further down the line.

2. It gives property owners more financial transparency

Two of the most common ways for property owners to generate money are through appreciation in property value over time and consistent cash flow from rental income. Both of these methods require scrupulous managerial and calculation skills.

If you are a property owner seeking to generate income from real estate, you can use a spreadsheet template to help add structure to that management process. This gives you more transparency and control over your finances as a whole.

3. It helps to ensure a return on the initial investment of buying a property

If you are interested in growing your personal net worth as a property owner, using a pre-formatted rental property spreadsheet template is one way to help you get there.

Rental properties usually require a significant upfront investment of both labor and money. However, if you can play your cards right, over time, they result in two different forms of income:

• Monthly rental income
• Property appreciation (value increase) should you sell the property at a later stage

The best way to ensure that you receive a return on your investment is to dedicate substantial time and energy to managing your properties and their tenants.

Fortunately, a strong rental property spreadsheet can do all of the tracking and processing for successful property management, which is precisely what monday.com provides. But before we look at our own customizable template, let’s see some rental property spreadsheet templates in action.

What are some examples of a rental property spreadsheet template?

We’ve already established that having access to a rental property spreadsheet not only makes your life easier but also more profitable. But how exactly does it do that? Here are some examples of uses for a rental property spreadsheet template.

1. Property buying comparison spreadsheet template

Maybe you’re still in the shopping phase of property ownership. And maybe you can’t decide if you should invest in a single-family home or commercial real estate. A spreadsheet template like this can help you weigh different factors like location, cost, and housing features.

( Image Source )

To help you make your decision, this property spreadsheet template encourages you to rank items of importance based on what you are looking for in your rental property.

2. Rental property spreadsheet template for storing tenant data

Having access to your tenant’s data is a crucial element of being a landowner. Amongst other things, you’ll need their contact information, security deposit details, and rent payment dates, which you can track using a spreadsheet document.

3. Rental property income and expenses spreadsheet template

Property costs don’t end with the purchase price. There will be maintenance costs, emergency repairs, and insurance costs to calculate every month. All of which will be much easier with the help of a trusty spreadsheet.

One of the biggest benefits of a rental property spreadsheet is the income and expense worksheet it provides. Property owners need a clear, regularly updated document featuring all incoming and outgoing finances.

Logging the details surrounding monthly rental income is no walk in the park, especially if you have several properties to manage. However, some free rental property spreadsheet templates have built-in formulas to help you keep your finances on the right track.

These examples use Google Sheets or Excel to create a rental property spreadsheet template. But we’ve got an even better solution for your property management needs.

monday.com’s rental property spreadsheet template

The rental property spreadsheet template from the team at monday.com is simple and easy to use for first-time property owners. And it also has all of the necessary information for professional property management.

Here’s just some of what you can do within our Work OS:

1. Manage all your properties in one place

If you’re an up-and-coming real estate mogul, you’ve no doubt got a lot of properties to manage. It’s never an easy feat juggling through your various real estate properties and keeping an eye to each cash flow – especially if you handle several varieties of real property such as single-family homes, apartments, townhouses, etc. With accurate information and proper administration, you can even make money renting condos possible and reap its benefits without shedding a single sweat. With a heavy influx of information from your business, recording each transaction on a single spreadsheet will surely save you your time and effort. Instead of having the information spread out on different programs or spreadsheets, our templates help you consolidate all the information in one place. Add documents, screen applicants, and deal with day-to-day maintenance on one intuitive visual platform.

2. Set important reminders

Maybe you’ve got a tenant who needs reminding to pay their rent every month. Or maybe you keep forgetting to pay your property levies. With monday.com’s alert reminders , you’ll never have to worry about remembering your time-sensitive tasks again. Better yet, you can use our automations feature to automatically send a reminder email on the last day of the month to make sure your tenants pay on time.

3. Find information easily

There’s so much information to store and keep track of, from property taxes to mortgage payments and monthly rental income to tenant details. To help you find the information you need about a specific property, our templates include a Search Everything feature . Within a few clicks, this nifty tool allows you to search for anything across all of your boards and properties.

Related templates

Let’s dive into some other templates that are related to the rental property spreadsheet template.

1. Lease agreement template

Whether this is your first or fifth time acting as a landowner, drawing up a lease agreement is a crucial element of property ownership. That being said, these document types can be difficult to draft and often require customizations for each tenant.

A lease agreement template ensures that no detail is left unnoticed. It also helps to formally lay down the ground rules before any misinterpretations have a chance to develop.

2. Expense tracking template

Tracking expenses forms a huge part of being a property owner. With monday.com, you can find a variety of expense tracking templates designed for simplicity, flexibility, and detail orientation.

With helpful visuals and intuitive formatting, you can use this template to proactively manage your cash flow and finances with finesse. When you have monday.com’s spreadsheet templates on your side, managing everything from property taxes to mortgage payments becomes a breeze.

FAQs about rental property spreadsheet template

How do i create a rental income spreadsheet.

You can create a rental income spreadsheet using software like Google Sheets, Apple Numbers, or Microsoft Excel. However, creating one from scratch can be challenging and lead to miscalculations, especially if you don’t have experience. Downloading a spreadsheet template from monday.com is easier, more reliable, and better for overall productivity.

How do I set up an investment property spreadsheet?

Setting up an investment property spreadsheet requires knowledge of the legal requirements, structure, and formatting — all of which is done for you in monday.com’s wide variety of templates .

How do I keep track of rental property expenses?

The best way to keep track of rental property expenses is to use a rental property spreadsheet template. With hundreds of different templates to choose from, you will never be lost with monday.com’s carefully curated list of templates.

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Rental Property Business Plan

A rental property business is a great way of earning a passive income. It can help you have great finances if you go about it in the right way.

The rental property market stood at a size of 174.2 bn dollars in the US in 2021. And with the subsiding pandemic isn’t about to shrink any time soon.

Now, if you are planning to become a landlord, you might need just one thing before you start your business. A business plan.

A business plan would become a guide in your business journey. It would also make your journey a less difficult and more successful one. So, if you are ready to start your rental property business , read on to find out all about a rental property business plan.

How can a rental property business plan help you?

A rental property business plan can help you have a clear goal, a well-defined business model, and strategies that work. It can also help you navigate smoothly through roadblocks in your journey and steer clear of costly business mistakes.

Also, putting your idea on paper makes it look more real and clear. Moreover, a business plan also comes in handy while you explain your ideas to your collaborators and investors.

All in all a business plan will help you figure out your way around obstacles through rigorous analysis and strategic planning. This brings us to our next section, how to write a business plan.

Rental Property Business Plan Outline

This is the standard rental property business plan outline which will cover all important sections that you should include in your business plan.

• Business Objectives
• Mission Statement
• Guiding Principles
• Keys to Success
• Start-Up Summary
• Location and Facilities
• Products/Services Descriptions
• Competitive Comparison
• Market Size
• Industry Participants
• Main Competitors
• Market Segments
• Market Tests
• Market Needs
• Market Trends
• Market Growth
• Positioning
• SWOT Analysis
• Strategy Pyramid
• Unique Selling Proposition (USP)
• Competitive Edge
• Positioning Statement
• Pricing Strategy
• Promotion and Advertising Strategy
• Marketing Programs
• Sales Forecast
• Sales Programs
• Exit Strategy
• Organizational Structure
• Steve Rogers
• Linda Rogers
• Management Team Gaps
• Personnel Plan
• Important Assumptions
• Start-Up Costs
• Source and Use of Funds
• Projected Profit and Loss
• Projected Cash Flow
• Projected Balance Sheet

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After getting started with Upmetrics , you can copy this rental property business plan example into your business plan and modify the required information and download your rental property business plan pdf and doc file. It’s the fastest and easiest way to start writing your business plan.

How to write a rental property business plan?

Before writing a business plan, it is always good to ask yourself a few questions. It would surely make the process shorter and easier.

You should think about the following questions:

• What do you wish to achieve with your business?
• Who is your target audience?
• How would your business model work?
• What are your sources of funding?
• What would be your marketing strategy and so on?

All these questions would help you understand what you are getting yourself into. After that, you can start writing a business plan that focuses on all the different aspects of your business.

You can easily write such a plan either by using a premade template on the internet or through an online business plan software that’ll help you write a flexible and ever-changing plan.

What to include in a rental property business plan?

This section would give you a brief overview of the segments you can include in your business plan to make it a well-rounded one. They are as follows:

1. Executive Summary

The executive summary section contains a precise summary of all that your business stands for. If written well, it can help your business in getting funded. As it is mostly the only page an investor would read.

Professionals frequently suggest that this section should be written at the very end while writing your business plan, even if it is the first page. This helps you in summing up your business ideas properly.

2. Company Description

This section would consist of all the information about your business including its location, the services you offer, and your team.

It would also have information about your company’s history and its current position in the market. You can also include information about the projects you have worked on in the past.

3. Market Analysis

This is one of the chief sections of any business plan. It helps you understand what you are getting yourself into.

In this section, write down everything you can find out about the market. Include your target market, ways of reaching out to them, your market position, etc. Also, it is a good practice to include competitive analysis and take note of what your direct and indirect competitors are doing.

4. Marketing Strategy

While market analysis helps you in understanding the market, a marketing strategy helps you while getting into the market.

While formulating a marketing strategy, the most important thing is to have your target audience and market position in mind. Besides, keep in mind that your branding campaign should resonate with the client base you plan on serving.

5. Organization and management

This section includes information about the functioning aspects of your firm as well as about your team.

Include the roles and responsibilities of your team members as well as the progress they are making in their work.

If you write this section clearly and precisely, you’ll be able to identify the gaps you have in your team and your management system. This helps you in resolving those issues on time.

6. Financial Plan

This is one of the most crucial aspects of your business plan. More so in the rental property business. Planning your finances early on saves you from having financial troubles later on.

A financial plan section includes everything from your financial history, funding options, and requirements to projected cash flow and profits.

Download a sample rental property business plan

Need help writing your business plan from scratch? Here you go;  download our free rental property business plan pdf  to start.

It’s a modern business plan template specifically designed for your rental property business. Use the example business plan as a guide for writing your own.

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Rental property business plan summary

In conclusion, a good business plan can help you have good finances, a proper marketing strategy, a well-managed company and team as well as clear business goals.

Especially, in the rental property business, planning the flow and structure of your business as well as your finances can take you a long way.

A rental property business depends highly upon well-managed finances and strategies. Planning your business is necessary to make it a good source of passive or primary income.

Moreover, it also makes the process of carrying out your business easier and smoother. So, if you are ready to start your rental property business, go ahead and start planning.

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Rental Property Business Plan Template

Whether you are a new investor entering the rental property market or a seasoned landlord looking to expand your portfolio, having a well-crafted business plan is crucial for achieving your goals. Our comprehensive template is specifically designed to guide you through the process of creating a strategic plan that will maximize your rental property's profitability and set you on the path to success.

Download the template today!

Our Free Rental Property Business Plan Template is a valuable resource that provides you with a step-by-step framework to develop a comprehensive and effective business plan for your rental property venture. It covers all the essential elements, from market analysis to financial projections, to help you make informed decisions and create a solid roadmap for success in the rental property industry.

Features of the Rental Property Business Plan Template

Our Rental Property Business Plan Template offers a range of features to support your business planning process:

• Market Analysis: Gain a deep understanding of the rental property market in your target area. Analyze trends, identify your target market, and assess competition to make informed investment decisions.
• Financial Projections: Create realistic financial projections that outline your revenue streams, operating expenses, and expected profitability. Our template includes easy-to-use financial tools that will help you forecast cash flow, track expenses, and assess the financial viability of your rental property business.
• Marketing and Tenant Acquisition Strategy: Develop a comprehensive marketing and tenant acquisition strategy to attract and retain high-quality tenants. Our template guides you in creating effective marketing campaigns, setting competitive rental rates, and implementing tenant screening processes to ensure a profitable and sustainable rental property business.

Benefits of Using Our Template

By using our Rental Property Business Plan Template, you can enjoy a range of benefits, including:

• Strategic Guidance: Our template provides a structured approach to developing your business plan, ensuring that you consider all the key elements necessary for success in the rental property industry. It guides you through the process, helping you clarify your goals, identify opportunities, and create a roadmap to achieve them.
• Time and Effort Savings: Rather than starting from scratch, our template saves you valuable time and effort. It provides a ready-to-use framework that you can customize to suit your specific needs, eliminating the need to research and create a business plan from scratch.
• Investor Attraction: A well-crafted business plan increases your chances of attracting investors or securing financing for your rental property business. Our template helps you present a professional and compelling plan that showcases the potential for profitability and growth, making it more appealing to potential investors or lenders.

Rental Property Business Plan Frequently Asked Questions

Q: how can a rental property business plan help me attract and retain quality tenants.

A: A well-crafted rental property business plan includes a marketing and tenant acquisition strategy. This strategy outlines how you will target and attract desirable tenants for your properties. It may involve utilizing online advertising, networking with local real estate agents, and showcasing the unique features and benefits of your rental properties. By attracting quality tenants, you can minimize vacancies, enhance rental income, and maintain a positive rental experience.

Q: Can a rental property business plan help me secure financing for my investment properties?

A: A rental property business plan is instrumental in securing financing for investment properties. It serves as a detailed roadmap that outlines your business strategy, market analysis, and financial projections. Lenders and investors value a well-prepared business plan as it demonstrates your professionalism, market knowledge, and potential for financial success. By including a Comprehensive Financial Projection in your rental property business plan, you provide a clear and realistic projection of your property's income and expenses. This helps lenders and investors assess the profitability and potential return on investment

Q: How can a rental property business plan help me make informed decisions about property expansions?

A: A rental property business plan includes a property acquisition strategy and can guide your decision-making process regarding property acquisitions and expansions. It helps you evaluate potential properties based on factors such as location, market demand, rental potential, and return on investment. By analyzing these factors and aligning them with your business goals, you can make informed decisions that maximize your portfolio's growth and profitability.

Q: Is it necessary to update my rental property business plan regularly?

A: Yes, it is essential to review and update your rental property business plan periodically. The real estate market and economic conditions can change, and your business goals may evolve over time. By revisiting your business plan regularly, you can ensure its relevance and make necessary adjustments to stay aligned with your objectives. Regular updates allow you to adapt to market trends, implement new strategies, and maintain a competitive edge in the rental property industry.

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Collectively, our team has reviewed thousands of business plans and has nearly 20 years of experience making SBA loans. We've also helped more than 50,000 businesses create financial projections across many industries and geographies.

Adam served as Executive Director for a SBA microlender in Indiana for over 10 years helping businesses and reviewing thousands of business plans.

Grace has built hundreds of custom financial models for businesses as well as our projection templates which are used by thousands of businesses every year.

Kyle served as an SBA loan officer for 7 years working directly with startups and business owners to review their business plans, projections, and prepare their loan package.

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Rental Property Business Excel Financial Model Template

• Real Estate , Financial Excel Model , Startup , Browse by Categories , Browse by Industry , Deals , KPI Dashboard Excel , Real Estate Financial Model , financial modeling , financial forecasting modeling , Small Online Business Excel Financial Model Projection , Financial model excel template , financial model

$ 300 $ 210

Dive deep into the world of real estate investing with our Rental Property Business Excel Financial Model Template. This comprehensive guide, tailored for novice and seasoned investors, demystifies rental property income, balance sheets, and key metrics. Understand the nuances of Return on Investment, cash flow projections, and capital expenditures. Arm yourself with this essential tool to navigate the complexities of real estate and maximize your investment potential.

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• This Product: Rental Property Business Excel Financial Model Template - $ 300 $ 210
• Free Business Plan Template - $ 0
• Rental Property Business Pitch Deck Template - $ 25

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Table of Contents

Entering the world of real estate investment can be both exciting and daunting. To make informed decisions, it’s imperative to have tools that offer a comprehensive understanding of your potential investments. One such essential tool is the Rental Property Business Excel Financial Model Template. In this piece, we’ll dive deep into its components, how to use it effectively, and why every real estate investor should consider incorporating it into their decision-making process.

Overview of the Rental Property Business

The rental property business revolves around purchasing properties to earn rental income. Real estate rentals are a lucrative avenue for many, as they offer a stable income stream, potential for equity gain, and, sometimes, appreciation in property value. While the real estate market has its ups and downs, rental properties are often resilient investments, especially when managed efficiently.

Real Estate Investment Dynamics

Real estate investing requires understanding various metrics, from capitalization rate to rate of return, to vacancy rates. These metrics help an investor gauge properties’ profitability and determine their potential for rental income. Moreover, factors such as property taxes, operating costs, and debt service play a crucial role in shaping the profitability and cash flow of real estate rentals. Thus, having a robust financial model aids in navigating these dynamics effectively.

Benefits of Using a Rental Property Business Financial Model

This comprehensive tool enables real estate investors to make informed decisions by providing an in-depth analysis of potential and existing rental property investments. By projecting future cash flows, understanding operating income, and calculating percentages for various metrics, you can anticipate the financial trajectory of your investment. Plus, it simplifies complex calculations, giving you a clearer view of your real estate business’s health.

Our Rental Property Business Excel Financial Model Template

Diving into the world of rental property investments without a solid plan is like sailing without a compass. Our Excel Financial Model Template is designed to guide novice and veteran investors through the tumultuous seas of the real estate market. It is not just a set of sheets and calculations; it’s a comprehensive tool tailored to the intricacies of the rental business.

Key Components

Input sheet:.

The backbone of any financial model. Here, you’ll input all relevant data concerning your property – from purchase price to annual rent, property development financial model assumptions, and monthly mortgage payments.

Revenue Analysis:

This segment breaks down your expected rental income, considering factors like rental and vacancy rates. It offers clarity on how much income your properties might generate over a set period.

Start-up Summary:

This section provides a snapshot of initial costs for those entering the real estate business. Think of it as your capital budget for getting started, from the cost of capital to capital expenditures.

Income Statement:

This gives a summarized view of your operating income, expenses, and net profit or loss. It is a valuable tool to gauge the performance of your rental properties over time.

Cash Flow Statement:

A projection of cash inflows and outflows is vital for understanding liquidity. This statement considers rental property cash flow, capital investments, and other essential factors.

Balance Sheet:

Here, you’ll find an overview of your assets, liabilities, and equity. Balance sheets are critical for evaluating the financial stability of your real estate business.

Depreciation Schedule:

This component helps determine the reduction in asset value over time, which can influence property taxes and overall profitability.

Break-Even Analysis:

Determine when your property will start generating profit. It clarifies the property’s performance and helps make timely adjustments.

Project Evaluation:

Analyze the viability of your real estate investment. Understand internal rate returns, exit cap rates, and other vital metrics that can influence your decisions.

Sensitivity Analysis:

This segment helps understand potential risks and their impact on your rental property analysis.

KPIs and Ratios:

These are essential metrics to track performance. Understand equity gains, debt assumptions, and more with the help of these key performance indicators.

A visual representation of your financial data, ensuring you get a quick overview of your real estate rentals’ performance.

Frequently Asked Questions

How to Create a Rental Property Analysis Spreadsheet? Begin by listing all essential metrics, from rental rates to operating costs. Use Excel formulas to link these metrics and generate outputs, such as potential rental income or cash flow statements. Remember to update it regularly for accuracy.

Why It’s Important to Focus on Cash Flow? Cash flow represents the liquidity of your investment. Positive cash flow indicates profitability, while negative could signal potential challenges. Focusing on it ensures you maintain a healthy real estate business.

How to Calculate Cash Flow? Deduct your rental income from your operating expenses, mortgage payments, and other liabilities. The resultant figure represents your property cash flow.

What is a rental property spreadsheet template? It’s a pre-made Excel template with necessary metrics and formulas tailored for rental property analysis.

What are some examples of a rental property spreadsheet template? Some examples include cash flow projection sheets, rate of return calculators, or rental property analysis with equity and debt breakdowns.

How do I keep track of rental property expenses? Maintain a dedicated sheet or section in your financial model. Update it regularly, noting every expense, from property taxes to maintenance costs.

Diving into the real estate market without the right tools can be akin to navigating a maze in the dark. However, with a robust Rental Property Business Excel Financial Model Template, you illuminate your path, making informed and strategic decisions. Such tools are indispensable whether you’re a budding real estate investor or a seasoned pro. So, get started, input your data, and let the spreadsheet guide your real estate investment journey.

3 reviews for Rental Property Business Excel Financial Model Template

Oscar Potter – October 29, 2021

I appreciate how this template helps me understand the financial stability of my real estate business through the Balance Sheet. It’s a valuable tool that every serious investor should consider using.

Tracy – July 21, 2022

This template simplifies real estate finances – a must for investors.

lindsey – January 10, 2023

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Home » Sample Business Plans » Real Estate

How to Write a Rental Property Business Plan (Sample Template)

Are you about starting a rental property business? If YES, here is a complete sample rental property business plan template & feasibility report you can use for FREE . The Apartment Rental industry is a very vast industry and there are loads of businesses opening up in the industry. There are several business opportunities an aspiring entrepreneur who has good capital base can start and one of such opportunities is a rental property business.

If you want to start a rental property business, then you need to write your own business plan. The essence of writing a business plan before starting any business is for you to have a blueprint of how you want to setup, manage and expand your business. Below is a sample rental property company business plan template that will help you to successfully write yours with little or no stress.

A Sample Rental Property Business Plan Template 

1. industry overview.

Rental property business is grouped under the Apartment Rental industry and this industry is made up of companies that rent one-unit structures, two- to four-unit structures, five- to nine-unit structures, 10- to 19-unit structures, 20- to 49-unit structures and 50- or more unit structures.

In the united states, states such as Texas, New York, and Colorado, make it mandatory for rental property companies to be licensed real estate brokers if they are going to be involved in collecting rent, listing properties for rent, helping to negotiate leases and doing inspections as required by their business.

Although a property manager may be a licensed real estate salesperson but generally, they must be working under a licensed real estate broker. A few states such as Idaho, Maine, and Vermont do not require property managers to have real estate licenses.

Other states such as Montana, Oregon, and South Carolina, allow property managers to work under a property management license rather than a broker’s license. Washington State requires property rental companies to have a State Real Estate License if they do not own the property.

Landlords who manage their own property are not required by the law to have a real estate license in many states; however, they must at least have a business license to rent out their own home. It’s only landlords who do not live close to the rental property that may be required, by local government, to hire the services of a property management company.

Statistics has it that in the United States of America alone, there are about 518,271 licensed and registered apartment rental companies scattered all across the country and they are responsible for employing about 769,588 employees.

The industry rakes in a whooping sum of $154 billion annually with an annual growth rate projected at 2.4 percent within 2013 and 2018. Please note that the Apartment Rental industry has no companies with major market shares in the United States of America.

A recent research conducted by IBISWorld shows that operators in the Apartment Rental industry have performed strongly over the five years to 2018; however, industry performance softened in 2017 and 2018 as vacancy increased in those years.

Since the subprime mortgage crisis, the industry has undergone structural change. Leading up to the crisis, most investment in real estate was carried out by institutional investors (those who own 10 properties or more), whereas today, most properties for rent are single-investor owned and nonowner occupied.

Historic lows in homeownership, decreasing rental vacancy rates and surging demand for rental units have enabled landlords to increase rents, aiding revenue growth. Therefore, IBISWorld expects industry revenue to climb at an annualized 2.4 percent to $153.9 billion. In the same timeframe, the number of businesses has grown by 0.5% and the number of employees has grown by 0.4 percent.

No doubt, if an entrepreneur who intends starting his or her own property rental business has the right connections, networks, managerial skills, and takes delight in managing real estate for clients, then he or she is going to find property rental business very rewarding and lucrative.

2. Executive Summary

John Johnson & Co® Property Rental Agency, LLP is a real estate agency that will operate in all the West Coast of the United States of America but will be headquartered in San Diego – California. We intend to become specialists in owning, developing, acquiring, managing, selling and renting/leasing and disposing student accommodation, residential apartments, office apartments and hall facilities et al.

This can generally be summed up as clean, safe accommodation at an affordable price, and in our experience, the most consistent demand is for newly-built and pre-owned one and two-bedroom sectional title apartments with high tech security, parking and good access to shops and other amenities.

Part of our goal as a rental property company is to grow to become one of the top 5 largest real estate companies in the whole of West Coast in the United States of America and to rent/lease and manage properties across major cities in this region.

John Johnson & Co® Property Rental Agency, LLP will be committed when it comes to maintaining a diverse portfolio of quality apartments, office structures and hall facilities. We will also focus on providing a dynamic, proactive and vibrant work environment for all our employees such as mouthwatering bonus (commission) for every deal that comes through any of the staff member.

John Johnson & Co® Property Rental Agency, LLP is going to be a self-administered and a self-managed real estate investment trust (REIT). We will work towards becoming one of the largest rental property companies in The United States of America with active presence in major cities all across the West Coast in the United States of America.

As part of our plans to make our customers our number one priority and to become one of the leading rental property companies in the United States of America, we have perfected plans to adopt international best practices that can favorable compete with the best in the industry. John Johnson & Co® Property Rental Agency, LLP have overtime perfected plans that will help us to become a specialist in our area of business.

John Johnson & Co® Property Rental Agency, LLP will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

John Johnson & Co® Property Rental Agency, LLP is founded by John Johnson, Carson Reeves and Lance Taylor. John Johnson is the company’s president and CEO. John Johnson has over 15 years’ real estate experience in significant senior management positions in the areas of sales, marketing and new technologies in the United States of America.

3. Our Products and Services

John Johnson & Co® Property Rental Agency, LLP is going to offer varieties of services within the scope of the Apartment Rental industry. We are prepared to make profits from the industry and we will do all that is permitted by the law in The United States of America to achieve our business goals, aim and ambition.

Our business offerings are listed below;

• Rental of one-unit accommodation structures
• Rental of two- to four-unit accommodation structures
• Rental of five- to nine-unit accommodation structures
• Rental of 10- to 19-unit accommodation structures
• Rental of 20- to 49-unit accommodation structures
• Rental of 50- or more unit accommodation structures
• Rental of manufactured homes, mobile homes or trailers
• Real estate consultancy and advisory services

4. Our Mission and Vision Statement

• Our vision is to become one of the top 5 rental property companies in the West Coast of the United States within the first 10 years of starting John Johnson & Co® Property Rental Agency, LLP.
• Our mission of starting a rental property business is to grow the business beyond the city where we are going to be operating from to become a national and international brand by opening offices all across key cities in West Coast of the United States of America.

Our Business Structure

Our company’s structure is not entirely different from what is obtainable in the Apartment Rental industry. We have decided to create a structure that will allow for easy growth for all our employees and also, we have created platforms that will enable us attract some of the best hands in the industry.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target.

John Johnson & Co® Property Rental Agency, LLP is fully aware of the modus operandi in the rental property business, hence adequate provision and competitive packages has been prepared for independent real estate agents. Our marketing department will be responsible for managing this aspect of our business structure.

Below is the business structure we will build John Johnson & Co® Property Rental Agency, LLP on;

• Chief Executive Officer
• Company’s Lawyer/Secretary

Admin and HR Manager

Real Estate Agents

• Business Developer/Sales and Marketing
• Customer Service Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (President):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Accountable for fixing prices and signing business deals
• Responsible for providing direction for the business
• Accountable for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Company’s Lawyer/Secretary/Legal Counsel

• Responsible for drawing up contracts and other legal documents for the company
• Consults and handles all corporate legal processes (e.g. intellectual property, mergers & acquisitions, financial / securities offerings, compliance issues, transactions, agreements, lawsuits and patents et al)
• Develops company policy and position on legal issues
• Researches, anticipates and guards company against legal risks
• Represents company in legal proceedings (administrative boards, court trials et al)
• Plays a part in business deals negotiation and takes minutes of meetings
• Responsible for analyzing legal documents on behalf of the company
• Prepares annual reports for the company
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.
• In charge of leasing and renting out accommodations and other properties under our to-let list
• In charge of inspecting and reporting on the structural attributes of a building
• Assesses compliance with building, electrical, plumbing and fire codes
• Evaluates building plans and permits
• Keeps daily logs, including photographs taken during inspection
• Handles real estate consultancy and advisory services

Marketing and Sales Executive/Business Developer

• Identifies, prioritized, and reach out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Responsible for supervising implementation, advocate for the customer’s need , and communicate with clients
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managers with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Front Desk/Customer’s Service Officer

• Receives Visitors/clients on behalf of the organization
• Receives parcels/documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distributes mails in the organization
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the line manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s properties that are put up for sale, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Starting a rental property business in the United States of America comes with its own fair share of challenges, you would have to abide by the law and also compete with other entrepreneurs in the business value chain who also are interested in making a living and building a business in San Diego, California.

In order to compete favorably in the rental property line of business we hired the services of tested and trusted business and HR consultants to help us conduct critical SWOT analysis for us. Here is a summary from the result of the SWOT analysis that was conducted on behalf of John Johnson & Co® Property Rental Agency, LLP.

The strength that we will be bringing to the table in the Apartment Rental industry is our robust relations with accommodation owners and properties investment moguls. We have access to a pool of tenants and we equally have a team of experts who have cut their teeth in the Apartment Rental industry. Our commission structure and relationship with freelance real estate agents in San Diego, California will also count towards our advantage.

As a newbie in the Apartment Rental industry, we might have some challenges competing with big time realtors and other rental property companies that have been in the industry for many years; that perhaps is part of our weakness.

• Opportunities:

As the economy of the United States of America began to grow and demand for rental apartments rose, industry revenue grew at a rapid pace hence opening vast opportunities for rental property companies. We are well – positioned to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as a rental property company in the United States of America are unfavorable government policies , global economic downturn and unreasonable tenants.

7. MARKET ANALYSIS

• Market Trends

A close watch of happenings in the apartment rental industry shows that vacancy rates indicate the relationship between industry supply and demand. High rates represent an oversupply of residential rental property relative to demand.

These rates are also a good indicator of trends in industry revenue and profitability. Profit margins tend to shrink as vacancy rates grow because residential rentals are being underused. Rental vacancy rates are expected to increase in 2018, posing a potential threat to the industry.

As a matter of international best practices, the national unemployment rate is a benchmark for determining the overall health of the US economy and has had mixed effects on industry demand. As the unemployment rate falls, individuals tend to have more money to spend on living expenses and afford higher rent prices.

Simultaneously, with more money to spend, individuals may choose to purchase a home rather than rent, which can adversely affect industry demand. The national unemployment rate is expected to drop in 2018, representing a potential opportunity for the industry.

Another obvious trend that is common with rental property companies in the United States of America is that most of them are improvising on more means of making money in the Apartment Rental industry and as matter of fact they are also acting as property developers and home staging agents amongst many other functions that they are involved in.

One thing is certain for every rental property company; if they are hardworking, creative and proactive, they will always generate enough income to meet all their overhead and operational cost, keep their business going without struggle and make reasonable profits from all business deals that they are involved in.

8. Our Target Market

Our target market as a rental property company cuts across people of different class and people from all walks of life. Although finding tenants is relatively easy, but the truth is that finding qualified and law – abiding tenants can be somewhat challenging.

It is important to note that the target market for the rental property business goes beyond those who make use of the internet (Craigslist to search for properties; some of them only rely on the print media (local daily or weekly newspapers), some on word of mouth and others on street to street search. The bottom line is that the market trend for rental property business is indeed a dynamic one.

In other words, our target market is the whole of the United States of America and below is a list of the people and organizations that we have plans to do business with;

• Families who are interested in renting/leasing or acquiring a property
• Corporate organizations who are interested in renting/leasing or acquiring their own property/properties
• Land Owners and landlords who are interested in renting/leasing out their properties
• Corporate organizations (real estate agencies, property development companies et al) who are interested in renting/leasing out their properties
• Foreign investors who are interested in owning properties or leasing properties in the United States of America
• Managers of public facilities

Our competitive advantage

The availability of competent and reliable real estate agents under your payroll, our business process, the financial structure of the company, management of high-quality assets – portfolio, superior financial management and debt management and of course our pricing model et al are part of our competitive advantage.

Another possible competitive strategy for winning our competitors in this particular industry is to build a robust clientele base, and ensure that our properties cum apartments are top notch and trendy. Our organization is well positioned, key members of our team are highly competent and can favorably compete with the some of the best in the industry.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and objectives. We will also engage freelance marketing agents on a commission level to help us market our services.

9. SALES AND MARKETING STRATEGY

We quite mindful of the fact that there are stiff competitions in the rental property cum real estate market in The United States of America, hence we have been able to hire some of the best business developer to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to meet their targets and the overall goal of the organization. The training is not restricted to only our full – time employees but will include our freelance brokers.

John Johnson & Co® Property Rental Agency, LLP is set to make use of the following marketing and sales strategies;

• Introduce our rental property company by sending introductory letters alongside your brochure to tenants, corporate organizations and other key stake holders throughout the city where our company is located.
• Print out fliers (list of accommodations for rent/lease) and business cards and strategically drop them in offices, car parks, libraries, public facilities and train stations et al.
• Use friends and family to spread word about our business
• Post information about our company and the services we offer on bulletin boards in places like car parks, schools, libraries, and local coffee shops et al
• Place a small or classified advertisement in the newspaper, or local publication about our company and the services we offer
• Leverage on referral networks such as agencies that will attract clients (tenants) who need our properties cum apartments
• Advertise our rental property company in relevant real estate magazines, newspapers, TV and radio stations.
• Attend relevant real estate expos, seminars, and business fairs et al to market our services
• Engage in direct marketing approach
• Encourage the use of Word of mouth marketing from loyal and satisfied clients
• Join local chambers of commerce and industry to market our product and services.

Sources of Income

John Johnson & Co® Property Rental Agency, LLP is established with the aim of maximizing profits in the industry. We have successfully built a vibrant real estate network that covers the whole of the West Coast in the United States of America so as to help us build a profitable business.

Below are the sources we intend exploring to generate income for John Johnson & Co® Property Rental Agency, LLP;

10. Sales Forecast

It is a known fact that as long as there are tenants in the United States of America, there will always be need to for them to hire the services of rental property companies from time to time.

We are well positioned to take on the challenges in the industry, and we are quite optimistic that we will meet out set target of generating enough income / profits from our first month of operation and grow the business beyond San Diego, California to other Provinces in the United States of America within record time.

We have been able to examine the rental property business, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

Below are the sales projections (commissions generated) for John Johnson & Co® Property Rental Agency, LLP it is based on the location of our business and the rental property and related services within the Apartment Rental industry that we will be offering;

• Rent / lease a minimum of 30 housing units to clients (flats, duplexes, studio apartment et al) within the first 6 months of operation
• Rent / lease a minimum of 20 office facilities to clients within the first 6 months of operation

N.B: Please note that we cannot put a specific amount to the projection because the prices and commissions vary for different properties. Part of our business strategy is to work within the budget of our clients to deliver quality property / properties hence it will be difficult to project what we are likely going to make from such deals.

But the bottom line is that we are definitely going to make reasonable profits from any business deal that we execute since we work based on commissions.

11. Publicity and Advertising Strategy

We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the Apartment Rental industry by storm which is why we have made provisions for effective publicity and advertisement of our company.

Below are the platforms we intend to leverage on to promote and advertise our rental property business;

• Place adverts on both print and electronic media platforms
• Sponsor relevant TV shows so as to communicate our brand and what we do
• Maximize our company’s website to promote our business
• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, LinkedIn, Google+ and other platforms (real estate online forums) to promote our business and list our properties for sale and for lease.
• Install our billboards in strategic locations in and around the university community/campus in San Diego, California
• Distribute our fliers and handbills in targeted areas from time to time
• Attend landlord association meetings with the aim of networking and introducing our business.
• Ensure that all our workers wear our branded shirts and all our vehicles and ambulances are well branded with our company’s logo et al.

12. Our Pricing Strategy

Part of our business strategy is to ensure that we work within the budget of our clients to deliver excellent properties to them. The real estate industry is based on commissions and properties are valued by professionals based on the area the facility is located, the type of facility and other factors.

Since we are not directly in control of the pricing system in the real estate industry, we can only abide by what is obtainable when it comes to pricing structure. Part of what we intended doing that will help us cut cost is to reduce to barest minimum all maintenance cost by renting/leasing any property under our care to responsible tenants who won’t cause damage to our facility.

• Payment Options

At John Johnson & Co® Property Rental Agency, LLP our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions.

Here are the payment options that John Johnson & Co® Property Rental Agency, LLP will make available to her clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will help us achieve our plans without any hitches and we will also pay our freelance sales agents (real estate brokers) with same platforms. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget on achieving our aim of establishing a standard and highly competitive rental property company in San Diego, California and here are the key areas where we will spend our startup capital;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of – $10,000.
• The total cost for hiring Business Consultant – $5,000.
• The amount needed for the purchase of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• The total cost for the purchase of accounting software, CRM software and Payroll Software – $3,000
• The total cost for leasing facility for the business – $60,000.
• The total cost for facility remodeling to fit into the type of jet ski rental business facility – $30,000
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, tables and chairs et al) – $4,000.
• The cost of launching a Website – $600
• Miscellaneous – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand (250,000) U.S. dollars to successfully set up a medium scale but standard rental property business in the United States of America.

Generating Funds/Startup Capital for John Johnson & Co® Property Rental Agency, LLP

John Johnson & Co® Property Rental Agency, LLP is a business that will be owned and managed by John Johnson, Carson Reeves and Lance Taylor. They decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings and sale of stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting John Johnson & Co® Property Rental Agency, LLP is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to rent out properties a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

John Johnson & Co® Property Rental Agency, LLP will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Renting of Office Facility and remodeling the facility in San Diego, California: Completed
• Conducting Feasibility Studies: Completed
• Generating capital from the CEO / President and Business Partners: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry (networking and membership of relevant real estate bodies): In Progress

More on Real Estate

Rental Property Income & Expenses Spreadsheet

Click to Download

If you own rental property, this spreadsheet is a  must-have . Rental property income and expenses can be difficult to organize and track, especially if you wait until the end of the year. But with this spreadsheet, you’ll find it quick and easy to fill in information as you go.

We’ve organized the rental property spreadsheet to be an accountant’s dream. Expenses are organized according to the categories on the IRS Schedule E form. Enter expenses and income as they happen and then at the end of the year, simply hit “summary.” The spreadsheet does all the calculations for you and compiles them into a single page summary to hand to your tax preparer. 

No more end-of-the-year scavenger hunts looking for loose receipts and trying to remember what you paid the plumber to fix that leaky toilet—at  which  property?

How to Track Rental Income and Expenses

The best way to track rental income and expenses is to record them in  real time .  For example, if you have a repair at your rental property, you should record the expense the same day you incur it.  Rental income should also be recorded on the day it’s received.  

By doing this, you won’t forget to enter information. You want to avoid entering all your income and expenses at the end of the year. Not only is that a lot of work, but it will likely result in numerous expenses being missed.

A spreadsheet is the best way to track incoming and outgoing funds. The most basic design would be a single-page spreadsheet with columns labeled  date ,  amount ,  expense,  and  explanation . Come tax time, someone will have to go through all of these and put them in the proper groupings.

Or, you can use our  Rental Income and Expenses Spreadsheet  to track this information. The advantage of this is the detailed organization and heightened design. Our spreadsheet categories correspond to the IRS  Schedule E  categories, so you won’t have to try to sort that out at the end of the year. It breaks down expenses by month and automatically tallies them for an end-of-year summary.

What expenses can I claim for rental income?

The IRS says you can claim expenses which are “ordinary and necessary” in running and maintaining your rental property.  This includes things such as travel to and from the property, mortgage interest, insurance, repairs, and other expenses directly related to your rental property. 

However, you’ll want to ask your tax preparer to make the final determination of what can be considered an expense.  Since you will likely only meet with your tax professional once a year, record anything you think qualifies. Then have your tax professional review your expenses at tax time. 

If there’s something you included which can’t be expensed, you can easily remove it.  It’s easier to remove an expense from your spreadsheet than it is to recall the expense and find the supporting documentation. 

How do You Categorize Rental Property Expenses?

You should track all of your expenses in categories which align with those on the IRS Schedule E (Rental Income).  If you track these throughout the year, filing annual taxes will be a breeze.  

Our Rental Income and Expenses Spreadsheet Template makes it easy for you to track your expenses by these categories. 

Here is a short explanation of each category:

Advertising:  Actual advertising costs which are directly attributable to your rental. For example, advertising a vacancy.

Auto and Travel : According to the IRS, you can deduct ordinary and necessary auto and travel expenses related to the rental property.  The rental property template calculates the standard mileage rate when you enter the miles driven. 

For auto expenses, we choose to use the Federal standard mileage rate. Be sure to update this based on the current year’s rates. You can find the current rate at www.irs.gov.

Cleaning and Maintenance:  Enter any cleaning and maintenance expenses, including things like cleaning between renters and snow removal.

Commissions:  If you paid a real estate professional to rent your property, their commission is entered here.

Insurance:  This is typically a landlord’s policy you hold for the property, and an umbrella policy if you have one.

Legal and Other Professional Fees:  This is for tax advice and for a professional to prepare your tax forms for the rental property.  This  does not  include other legal fees, such as those incurred to collect rent or other professional fees such as hiring an architect to improve the property.   These types of legal expenses must be capitalized and added to the property’s basis. Refer to your tax professional for advice on this expense category.

Management Fees:  Management fees include those charged by a management company, if you use one to oversee your rental properties.

Mortgage Interest Paid to Banks, etc.:  Typically, this is the mortgage interest which is stated on form 1098, “Mortgage Interest Statement,” which you get from your mortgage company after the end of the year.  

There are some additional rules if your real estate rental is in a trade or business, so check with your tax preparer to be sure you comply with those rules.

Other Interest:  This is interest other than the mortgage interest which is incurred for the rental property.  This could be for interest on other debts such as financing for appliances, or interest from financing of improvements.

Repairs:  This is for repairs to the property done for maintenance.  It does not include any improvements as these will need to be capitalized and depreciated.  These will be recorded under the “Depreciation Expense” category below.

Supplies:  Record costs for supplies required for the rental property, such as cleaning supplies, light bulbs, air filters, etc.

Taxes:  Document any taxes you pay on your rental property, such as property taxes, rental licenses, and local taxes.

Utilities:  These are utility expenses you pay which are not reimbursed by the renter.  For instance, if you include electric, water, trash collection, etc. in your rental agreement and these are expenses you pay, record them here.

Depreciation Expense or Depletion:  Enter any expenses which qualify for depreciation.  Do not carry forward depreciation from previous years. Your tax professional will track this from year to year in your tax filings (it will be listed in your tax forms submitted to the IRS under the heading “Depreciation Detail Listing”).

Other:  Here you list all of your other ordinary and necessary expenses which are not included in the previous categories.  This can include the HOA fees paid, and other expenses you haven’t accounted for in the above sections.

What is Proper Rental Expense Documentation?

It’s very important to keep documentation related to all your expenses in case the IRS should ask for it. This includes receipts and statements of work. The easiest way to maintain this information is to create a file folder at the beginning of each year for each rental property you own. After you enter the information into your spreadsheet, put the physical documentation into the folder. 

If you have a mix of physical papers and electronic documents, you may choose to print out the e-docs and put them in the folder. Or you may decide to scan the physical documents so you can place them in your digital file. 

Do whichever works best for you, but put them all in the same place so you don’t miss anything come tax time. And if you have everything in digital form, make sure you have back-ups in place. You don’t want to lose everything in a computer glitch. 

If you don’t maintain a file and the IRS comes around asking questions, you may have to spend a lot of time searching through credit card and bank statements and other sources of information trying to find documentation.  

How to Use the  Rental Income and Expenses Spreadsheet

This spreadsheet organizes your expenses and income on a monthly basis.  The first tab on this Excel spreadsheet contains the annual  summary  of all your rental income and expenses listed by month. This is the report you’ll print out at the end of the year and provide to your tax preparer. 

However, to enter monthly information, you simply locate the tab at the bottom of the page labeled with the month you want to work with. When you click on it, a spreadsheet will pop up and you can begin entering information for that month. 

To make tracking mileage easier, we have provided a mileage calculator to the right of the expense columns. Be sure to enter the IRS-approved mileage rate at the top of the table. Then whenever you enter miles driven into the mileage calculator, the dollar amount for mileage allowance will come up. Add that amount to the expense column. 

Give this template a try and you’ll soon learn how easy it is to track your rental property expenses. Below are sample images of both the summary page and the monthly detail page. Click on the Excel link above to download this template.

Get Started

• Create a Copy.  To get started, first create a copy of the spreadsheet. You’ll need one for each year, and for each property.
• Zero Out . Go through the spreadsheet and delete any values in the monthly tabs. Make sure you delete information in all the cells, so you don’t throw off your data for the new year.
• Start with January.  Click on the tab to go to the January sheet. (If you’re starting mid-year, click on the tab for whatever month you are beginning with.)
• Enter Income & Expenses.  For monthly data entry, enter the rental income and expenses whenever they occur. Entering this in  real time  ensures you don’t forget to enter an expense.
• Save Receipts.  When you enter an expense, put the receipt into a file folder labeled for that property and year.
• Repeat.  For each subsequent month, click on the appropriate tab, enter the income and expenses.
• End of Year.  Click on the Summary tab, review to ensure all income and expenses are accounted for, print this page, and give to your tax preparer.

Worth the Effort

Whether you are new to managing rental properties or simply someone who hasn’t found a good way to keep track of your properties, we think you will find this rental property expense template invaluable.

Everything you need to track is accounted for in the template, all you have to do is fill in the blanks. And if you take a few minutes to do that each time you have an expense or receive payment, it will reward you at the end of the year. What a relief to simply print the summary page and let your tax professional take it from there.

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Home » Real Estate » Free Rental Property Management Template (Excel, Word, PDF)

Free Rental Property Management Template (Excel, Word, PDF)

The rental property management template (Excel, Word, PDF) is used by managers or landlords. They used it to maintain records for staying organized and for providing legal protection. Additionally, if you want to save vacations for short or long term rental properties, then these templates will help you to save time.

Table of Contents

What is the Rental Property Management Template?

The rental property management template is a document in MS Excel in different formats. It keeps the records of your property and rent collection with various reports. With the help of this template, a real estate company can easily handle up to 50 properties. Furthermore, it assists you to enlist the record of properties. These records help to manage complete rent ledger and rental property maintenance records. You may also like the rent increase letter template .

In addition to the above, the templates also create multiple reports such as property performance reports, rent outstanding reports, and tenant reports. And, every sheet is developed to simplify the process of managing various properties.

They are created with predefined formulas in MS Excel. Thus, predefined formulas help you to manage several properties accounts all in a single place. You just have to write down the properties, retain records of tenants, property maintenance, and rental ledger. Moreover, templates also make different reports related to property and tenants. You should also check the security deposit return letter .

Basic Rental Property Worksheet Template

Exclusive property management agreement, free rental property management template, long term rental property management agreement template, property management agreement template, property management template excel, rental property calculation worksheet, rental property deduction template, rental property income and expenses worksheet template, rental property tax deduction template, rental property valuation template, rental property worksheet for parents, vacation rental property management checklist spreadsheet, contents of rental property management templates:.

There are almost 9 sheets in this template. Let us discuss them one-by-one.

1. List of property type: In this sheet, the serial number has appeared automatically. You just have to enter the property type. However, the property type maybe penthouse, land, flat, banquet hall, industrial shade, etc. You may also see the rent payment tracker spreadsheet .

2. Details sheet: This sheet includes such as;

• Property number
• Property type
• Expected monthly rent
• Actual monthly rent
• Locality, address, and purchase price.

3. Performance report of property:

The performance report contains all the property information such as ROI (Return on Investment), purchase price, and rent details of an individual property.

4. Detail sheet of tenants:

This sheet consists of two parts. The first part includes the information of the individual tenant. On the other hand, the second part contains detailed information about all the tenants. Those tenants who have been currently living in the respective properties. Hence, it includes;

• Property number in which tenant lives,
• Contact number,
• Rental contact,
• Rental amount,
• Security deposit
• Initial late fee, partial payment,
• Pets allowed or not,
• And, additional information.

5. Maintenance accounts:

All the rental properties need to maintain gardens, elevators, and other maintenance jobs. So, you can keep the record of such expenses monthly in this sheet.

6. Detail sheet of the service provider:

Above all, you can also keep a detailed record of service providers. Therefore, if you get a call for service or maintenance you can refer to this sheet. This sheet has;

• Serial number
• Service type
• Company’s name
• Contact person’s name
• Contact number

7. Ledger rent:

Ledger rent involves the monthly detail of rent collection. Whereas, the monthly detail consists of;

• Previous outstanding
• Total outstanding
• Amount of rent received
• Balance outstanding

8. Report of rent outstanding:

So, it just displays the month-wise and yearly outstanding about the respective property.

9. Calculator for a late fee:

Whenever, if you want to calculate the late feel amounts you can use this calculator.

Hence, we have discussed a complete rental property management solution for real estate companies and for an individual.

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Free Property Management Templates

By Diana Ramos | October 24, 2017

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For property managers and landlords, maintaining accurate records is important not only for staying organized, but also for providing legal protection. Accurate property management forms can help you meet state and local requirements while also improving the flow of your business operations. And, efficiency and security contribute to a positive customer experience. To support your management process and your relationship with tenants, you can download free property management forms from the list below. Choose from 18 professional templates, including checklists, receipts, and property management agreement forms. These are generic templates designed to be customized for your specific needs, so it’s crucial to check state guidelines to make sure that whatever forms you are using follow proper legal requirements.

Property Management Templates

Property management spreadsheet - excel.

‌ Download Property Management Spreadsheet

Manage finances for multiple properties with this Excel template. The spreadsheet lists rental income and expenses so that you can quickly view which properties are most profitable. While this spreadsheet is designed for tracking financial data, you can easily modify it to include tenant details and other property management information.

Property Management Agreement Template

Download Property Management Agreement Template

Word  |  PDF

A property management agreement form provides a binding contract between a landlord and a property manager in order to protect both parties and provide clear expectations. This template provides a basic outline that you can edit to suit your specific needs. A typical agreement describes the property manager’s responsibilities, payment details, dates of service, and other terms.

Property Management Checklist Template

Excel  |  PDF

Having an organized checklist of tasks to follow can make the management process feel less overwhelming, reduce the chances of forgetting important duties — especially those that affect legal compliance — and keep your business operating smoothly. Anything that fosters good business practices can reinforce a positive reputation with tenants. Use this template as is, or adjust it to create your own comprehensive checklist.

Vacation Rental Property Management Checklist

Download Vacation Rental Property Management Checklist

This checklist template is specifically for vacation properties, allowing you to create a detailed list of duties, from marketing and leasing to cleaning and exterior maintenance. You may want to create separate checklists for seasonal responsibilities or keep administrative tasks separate from maintenance duties. No matter how you use the template, a simple checklist can help you stay on top of managing vacation rentals.

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Maintenance and Inspection Templates

Maintenance work order template - excel.

Download Work Order Template

Excel | Smartsheet

Use this maintenance work order template for repairs or routine maintenance projects. The template includes important details, such as the terms of service, the work description, itemized costs for labor and materials, and an approval signature. Keep copies of your work orders so that you have detailed records of maintenance issues and associated costs.

Maintenance Log Template

Download Maintenance Log Template

Record maintenance data in a running log in order to keep track of damages, repairs, and preventive maintenance. Issues may include updating household appliances, ordering repairs, or preparing a unit for new tenants. This simple log template can help ensure that you approve and complete maintenance requests in a timely manner.

Property Management Inspection Checklist

Download Property Management Inspection Checklist

Use this inspection checklist as a move-in or move-out form. Edit the checklist so that the list of items conforms to your property, and include any necessary move-out tasks, such as collecting keys or returning a security deposit. An inspection checklist can help keep you from overlooking items and can provide a comparison between the property’s move-in and move-out condition.

Commercial Property Inspection Checklist

Download Commercial Property Inspection Checklist

Designed specifically for commercial properties, this inspection checklist includes exterior and interior spaces, such as common areas and elevators. Depending on the size and type of building, you may need to add details to or remove details from the checklist. To meet safety standards for commercial buildings, include items such as emergency equipment, heating and cooling systems, and accessibility requirements.

Leasing Templates

Rental application template.

Download Rental Application Template

Excel    |    PDF

A rental application helps you collect and verify tenant information, including references and rental history. You can customize the template to include whatever instructions or disclosures you need. You can share this PDF application with prospective tenants via a website, an email, or a printed copy.

Tenant Reference Check Template

Download Tenant Reference Check Template

Excel  |  Word  |  PDF

This simple template can help you organize your process of checking references, ensuring that you’ve contacted all individuals and verified important questions. This form also makes it easy to compare applicants if you are choosing between multiple renters. 

Rent Receipt Template

Download Rent Receipt Template

Providing rent receipts and maintaining copies creates important documentation for both tenants and property managers. This Excel template has sections for listing landlord and property information, payment date and method, rental period, and more. Tenants may appreciate receiving a rent receipt for their own tax records or other purposes.

Security Deposit Receipt

Download Security Deposit Receipt

This receipt template includes landlord and tenant details, plus information regarding the terms of refunding a security deposit. If you want to include the terms described in a lease agreement, simply copy and paste that text into this Word template. Typically, you refund a security deposit to tenants upon their moving out, provided that the residents haven’t caused damages to the unit beyond the normal wear and tear.

Month-to-Month Rental Agreement

Download Month-to-Month Rental Agreement

A month-to-month rental agreement can provide flexibility for both tenants and landlords. Use this contract template to describe the terms of a month-to-month lease, including the cost of rent and the payment due date, the number of occupants allowed, and other agreements. The landlord and tenant sign the template to create a binding agreement. 

Lease Amendment Template

Download Lease Amendment Template

If you need to make changes to a lease, an amendment describes the updates and allows tenants to agree to the changes. As with any contract template, check your state laws or consult with an attorney to ensure that you are following proper guidelines when creating or changing a lease agreement. 

Lease Extension Template

Download Lease Extension Template

If a tenant and property manager decide to renew a lease that is ending, an extension agreement can briefly describe the continuing terms of the lease. It’s important to document these changes so that tenants receive clear communication and so that all agreements are in writing. This template provides a simple outline that you can modify for your specific needs.

Lease Termination and Tenant Vacancy Templates

Tenant to vacate form.

Download Tenant to Vacate Form

Tenants can use this form to notify landlords or property managers that they intend to move. Offering a notification in writing creates a record of the date of the alert and provides landlords with a tenant’s forwarding address and contact information. 

Notice to Pay Rent or Quit

Download Notice to Pay Rent or Quit

A notice to pay rent or quit informs tenants that the rent payment is overdue and serves as a warning that failure to comply will result in legal action. The notice provides instructions for paying the amount due (including any late fees) or vacating the property by a certain date.

Eviction Notice Template

Download Eviction Notice Template

An eviction notice provides tenants with a specific period of time, such as 60 days, to move out of a rental property. Rules related to evictions and the amount of time tenants have to vacate may vary in different geographical locations. Maintaining records of tenant evictions can provide documentation that you may need if the eviction process leads to legal proceedings.

What Is Property Management?

In its broadest sense, the term property management encompasses all the duties and responsibilities involved in the administration and oversight of real estate. We typically use this term in the context of managing rental properties. A landlord may take on these tasks independently, or hire a property management company to manage properties and tenants. In some geographical locations, the municipal government may require a landlord to use a property management company if said owner lives far from the apartment or home that they are renting out. Rules and regulations for property management companies vary depending on location, but many states require managers to have a real estate license in order to provide services. The various elements of property management include building maintenance, financial management, working with insurance companies, and consulting with attorneys to address legal issues. 

When it comes to the responsibilities associated with leasing properties, there is a tenant lifecycle that begins with attracting renters, continues with screening and retaining renters, and concludes with turning units around after tenants move out. For a quick overview of some common tasks related to this lifecycle, here is a partial list of property management responsibilities:

• New Tenants: Attracting new tenants includes setting appropriate rental rates, marketing the property with high-quality photos, advertising the unit online (including on your own website if possible), and hosting open houses. Once you have potential tenants, it’s time to undertake a screening process, which may include an interview, an application, a background check, and a reference collection. You will need to give new tenants a lease and any other agreements, and, after you collect a security deposit and rent payment, you’ll provide the tenant with keys. You will copy and retain all signed documents and complete any administrative tasks in order to update tenant information and verify payments.
• Current Tenants: When new tenants are going through the orientation process and signing agreements, make sure that you clearly state expectations to avoid issues later. Maintaining positive relationships with renters helps with tenant retention, which can save time and money. You should document for reference any communication or issue that arises with a tenant. Other ongoing tasks include performing routine maintenance on properties, dealing with repairs, collecting rent payments, and notifying tenants when it is time to renew a lease. 
• Tenant Turnaround: Hopefully, tenants will stay on top of payments and provide adequate notice when they decide to move. If not, you will have to provide warning notices to a tenant, which can ultimately lead to an eviction process. When tenants are moving out, you conduct an inspection to determine whether they are responsible for any needed repairs. Their portion of that responsibility determines the amount of their security deposit refund. As you prepare the unit for the next renters, tasks focus once again on attracting new tenants, thus, restarting the tenant lifecycle.

Management companies typically create and follow a property management policies and procedures manual in order to create consistency in business practices and establish clear guidelines for handling all of the tasks listed above, and more.

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11+ Rental Property Business Plan Examples in PDF | MS Word | Pages | Google Docs

Rental Property Business Plan Pdf

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1. What is your goal as a property investor?

2. do you understand the different types of investment properties, 3. where will the property be located compared to your current home, 4. what will it cost, 5. how will you market your property, 6. how will you manage the property, 7. how will you manage tenants, 8. how will you maintain the property, 9. do you have a plan if your investment fails, 3. objectives, 4. strategies, 5. high-level plans, 6. daily plans, 1. know who your market is., 2. set aside a budget., 3. have everything in writing., 4. keep track of your cash flow., 5. fulfill your duties and obligations as landlord and property owner., more design, 8+ self-catering business plan examples, 8+ rental inventory examples, 7+rental application examples, 6+ real estate investor marketing plan examples, 6+ lease receipt examples, 5+ property inventory examples, 4+ property contract examples, sample receipt, 39+ inspection report examples.

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Rental Property Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Real Estate Sector

Are you about starting a rental property business? If YES, here is a complete sample rental property business plan template & feasibility report you can use for FREE .

The Apartment Rental industry is a very vast industry and there are loads of businesses opening up in the industry. There are several business opportunities an aspiring entrepreneur who has good capital base can start and one of such opportunities is a rental property business.

If you want to start a rental property business, then you need to write your own business plan. The essence of writing a business plan before starting any business is for you to have a blueprint of how you want to setup, manage and expand your business.

Below is a sample rental property company business plan template that will help you to successfully write yours with little or no stress.

A Sample Rental Property Business Plan Template 

1. industry overview.

Rental property business is grouped under the Apartment Rental industry and this industry is made up of companies that rent one-unit structures, two- to four-unit structures, five- to nine-unit structures, 10- to 19-unit structures, 20- to 49-unit structures and 50- or more unit structures.

In the united states, states such as Texas, New York, and Colorado, make it mandatory for rental property companies to be licensed real estate brokers if they are going to be involved in collecting rent, listing properties for rent, helping to negotiate leases and doing inspections as required by their business.

Although a property manager may be a licensed real estate salesperson but generally, they must be working under a licensed real estate broker. A few states such as Idaho, Maine, and Vermont do not require property managers to have real estate licenses.

Other states such as Montana, Oregon, and South Carolina, allow property managers to work under a property management license rather than a broker’s license. Washington State requires property rental companies to have a State Real Estate License if they do not own the property.

Landlords who manage their own property are not required by the law to have a real estate license in many states; however, they must at least have a business license to rent out their own home. It’s only landlords who do not live close to the rental property that may be required, by local government, to hire the services of a property management company.

Statistics has it that in the United States of America alone, there are about 518,271 licensed and registered apartment rental companies scattered all across the country and they are responsible for employing about 769,588 employees.

The industry rakes in a whopping sum of $154 billion annually with an annual growth rate projected at 2.4 percent within 2013 and 2018. Please note that the Apartment Rental industry has no companies with major market shares in the United States of America.

A recent research conducted by IBISWorld shows that operators in the Apartment Rental industry have performed strongly over the five years to 2018; however, industry performance softened in 2017 and 2018 as vacancy increased in those years.

Since the subprime mortgage crisis, the industry has undergone structural change. Leading up to the crisis, most investment in real estate was carried out by institutional investors (those who own 10 properties or more), whereas today, most properties for rent are single-investor owned and nonowner occupied.

Historic lows in homeownership, decreasing rental vacancy rates and surging demand for rental units have enabled landlords to increase rents, aiding revenue growth. Therefore, IBISWorld expects industry revenue to climb at an annualized 2.4 percent to $153.9 billion.

In the same timeframe, the number of businesses has grown by 0.5% and the number of employees has grown by 0.4 percent.

No doubt, if an entrepreneur who intends starting his or her own property rental business has the right connections, networks, managerial skills, and takes delight in managing real estate for clients, then he or she is going to find property rental business very rewarding and lucrative.

2. Executive Summary

John Johnson & Co® Property Rental Agency, LLP is a real estate agency that will operate in all the West Coast of the United States of America but will be headquartered in San Diego – California. We intend to become specialists in owning, developing, acquiring, managing, selling and renting/leasing and disposing student accommodation, residential apartments, office apartments and hall facilities et al.

This can generally be summed up as clean, safe accommodation at an affordable price, and in our experience, the most consistent demand is for newly-built and pre-owned one and two-bedroom sectional title apartments with high tech security, parking and good access to shops and other amenities.

Part of our goal as a rental property company is to grow to become one of the top 5 largest real estate companies in the whole of West Coast in the United States of America and to rent/lease and manage properties across major cities in this region.

John Johnson & Co® Property Rental Agency, LLP will be committed when it comes to maintaining a diverse portfolio of quality apartments, office structures and hall facilities. We will also focus on providing a dynamic, proactive and vibrant work environment for all our employees such as mouthwatering bonus (commission) for every deal that comes through any of the staff member.

John Johnson & Co® Property Rental Agency, LLP is going to be a self-administered and a self-managed real estate investment trust (REIT). We will work towards becoming one of the largest rental property companies in The United States of America with active presence in major cities all across the West Coast in the United States of America.

As part of our plans to make our customers our number one priority and to become one of the leading rental property companies in the United States of America, we have perfected plans to adopt international best practices that can favorable compete with the best in the industry.

John Johnson & Co® Property Rental Agency, LLP have overtime perfected plans that will help us to become a specialist in our area of business.

John Johnson & Co® Property Rental Agency, LLP will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

John Johnson & Co® Property Rental Agency, LLP is founded by John Johnson, Carson Reeves and Lance Taylor. John Johnson is the company’s president and CEO. John Johnson has over 15 years’ real estate experience in significant senior management positions in the areas of sales, marketing and new technologies in the United States of America.

3. Our Products and Services

John Johnson & Co® Property Rental Agency, LLP is going to offer varieties of services within the scope of the Apartment Rental industry. We are prepared to make profits from the industry and we will do all that is permitted by the law in The United States of America to achieve our business goals, aim and ambition. Our business offerings are listed below;

• Rental of one-unit accommodation structures
• Rental of two- to four-unit accommodation structures
• Rental of five- to nine-unit accommodation structures
• Rental of 10- to 19-unit accommodation structures
• Rental of 20- to 49-unit accommodation structures
• Rental of 50- or more unit accommodation structures
• Rental of manufactured homes, mobile homes or trailers
• Real estate consultancy and advisory services

4. Our Mission and Vision Statement

• Our vision is to become one of the top 5 rental property companies in the West Coast of the United States within the first 10 years of starting John Johnson & Co® Property Rental Agency, LLP.
• Our mission of starting a rental property business is to grow the business beyond the city where we are going to be operating from to become a national and international brand by opening offices all across key cities in West Coast of the United States of America.

Our Business Structure

Our company’s structure is not entirely different from what is obtainable in the Apartment Rental industry. We have decided to create a structure that will allow for easy growth for all our employees and also, we have created platforms that will enable us attract some of the best hands in the industry.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. John Johnson & Co® Property Rental Agency, LLP is fully aware of the modus operandi in the rental property business, hence adequate provision and competitive packages has been prepared for independent real estate agents.

Our marketing department will be responsible for managing this aspect of our business structure. Below is the business structure we will build John Johnson & Co® Property Rental Agency, LLP on;

• Chief Executive Officer
• Company’s Lawyer/Secretary

Admin and HR Manager

Real Estate Agents

• Business Developer/Sales and Marketing
• Customer Service Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (President):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Accountable for fixing prices and signing business deals
• Responsible for providing direction for the business
• Accountable for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Company’s Lawyer/Secretary/Legal Counsel

• Responsible for drawing up contracts and other legal documents for the company
• Consults and handles all corporate legal processes (e.g. intellectual property, mergers & acquisitions, financial / securities offerings, compliance issues, transactions, agreements, lawsuits and patents et al)
• Develops company policy and position on legal issues
• Researches, anticipates and guards company against legal risks
• Represents company in legal proceedings (administrative boards, court trials et al)
• Plays a part in business deals negotiation and takes minutes of meetings
• Responsible for analyzing legal documents on behalf of the company
• Prepares annual reports for the company
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.
• In charge of leasing and renting out accommodations and other properties under our to-let list
• In charge of inspecting and reporting on the structural attributes of a building
• Assesses compliance with building, electrical, plumbing and fire codes
• Evaluates building plans and permits
• Keeps daily logs, including photographs taken during inspection
• Handles real estate consultancy and advisory services

Marketing and Sales Executive/Business Developer

• Identifies, prioritized, and reach out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Responsible for supervising implementation, advocate for the customer’s need , and communicate with clients
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managers with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Front Desk/Customer’s Service Officer

• Receives Visitors/clients on behalf of the organization
• Receives parcels/documents for the company
• Handles enquiries via email and phone calls for the organization
• Distributes mails in the organization
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the line manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s properties that are put up for sale, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Starting a rental property business in the United States of America comes with its own fair share of challenges, you would have to abide by the law and also compete with other entrepreneurs in the business value chain who also are interested in making a living and building a business in San Diego, California.

In order to compete favorably in the rental property line of business we hired the services of tested and trusted business and HR consultants to help us conduct critical SWOT analysis for us. Here is a summary from the result of the SWOT analysis that was conducted on behalf of John Johnson & Co® Property Rental Agency, LLP.

The strength that we will be bringing to the table in the Apartment Rental industry is our robust relations with accommodation owners and properties investment moguls.

We have access to a pool of tenants and we equally have a team of experts who have cut their teeth in the Apartment Rental industry. Our commission structure and relationship with freelance real estate agents in San Diego, California will also count towards our advantage.

As a newbie in the Apartment Rental industry, we might have some challenges competing with big time realtors and other rental property companies that have been in the industry for many years; that perhaps is part of our weakness.

• Opportunities:

As the economy of the United States of America began to grow and demand for rental apartments rose, industry revenue grew at a rapid pace hence opening vast opportunities for rental property companies. We are well – positioned to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as a rental property company in the United States of America are unfavorable government policies , global economic downturn and unreasonable tenants.

7. MARKET ANALYSIS

• Market Trends

A close watch of happenings in the apartment rental industry shows that vacancy rates indicate the relationship between industry supply and demand. High rates represent an oversupply of residential rental property relative to demand.

These rates are also a good indicator of trends in industry revenue and profitability. Profit margins tend to shrink as vacancy rates grow because residential rentals are being underused. Rental vacancy rates are expected to increase in 2018, posing a potential threat to the industry.

As a matter of international best practices, the national unemployment rate is a benchmark for determining the overall health of the US economy and has had mixed effects on industry demand. As the unemployment rate falls, individuals tend to have more money to spend on living expenses and afford higher rent prices.

Simultaneously, with more money to spend, individuals may choose to purchase a home rather than rent, which can adversely affect industry demand. The national unemployment rate is expected to drop in 2018, representing a potential opportunity for the industry.

Another obvious trend that is common with rental property companies in the United States of America is that most of them are improvising on more means of making money in the Apartment Rental industry and as matter of fact they are also acting as property developers and home staging agents amongst many other functions that they are involved in.

One thing is certain for every rental property company; if they are hardworking, creative and proactive, they will always generate enough income to meet all their overhead and operational cost, keep their business going without struggle and make reasonable profits from all business deals that they are involved in.

8. Our Target Market

Our target market as a rental property company cuts across people of different class and people from all walks of life. Although finding tenants is relatively easy, but the truth is that finding qualified and law – abiding tenants can be somewhat challenging.

It is important to note that the target market for the rental property business goes beyond those who make use of the internet (Craigslist to search for properties; some of them only rely on the print media (local daily or weekly newspapers), some on word of mouth and others on street to street search.

The bottom line is that the market trend for rental property business is indeed a dynamic one. In other words, our target market is the whole of the United States of America and below is a list of the people and organizations that we have plans to do business with;

• Families who are interested in renting/leasing or acquiring a property
• Corporate organizations who are interested in renting/leasing or acquiring their own property/properties
• Land Owners and landlords who are interested in renting/leasing out their properties
• Corporate organizations (real estate agencies, property development companies et al) who are interested in renting/leasing out their properties
• Foreign investors who are interested in owning properties or leasing properties in the United States of America
• Managers of public facilities

Our competitive advantage

The availability of competent and reliable real estate agents under your payroll, our business process, the financial structure of the company, management of high-quality assets – portfolio, superior financial management and debt management and of course our pricing model et al are part of our competitive advantage.

Another possible competitive strategy for winning our competitors in this particular industry is to build a robust clientele base, and ensure that our properties cum apartments are top notch and trendy. Our organization is well positioned, key members of our team are highly competent and can favorably compete with the some of the best in the industry.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and objectives. We will also engage freelance marketing agents on a commission level to help us market our services.

9. SALES AND MARKETING STRATEGY

We quite mindful of the fact that there are stiff competitions in the rental property cum real estate market in The United States of America, hence we have been able to hire some of the best business developer to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to meet their targets and the overall goal of the organization. The training is not restricted to only our full – time employees but will include our freelance brokers. John Johnson & Co® Property Rental Agency, LLP is set to make use of the following marketing and sales strategies;

• Introduce our rental property company by sending introductory letters alongside your brochure to tenants, corporate organizations and other key stakeholders throughout the city where our company is located.
• Print out fliers (list of accommodations for rent/lease) and business cards and strategically drop them in offices, car parks, libraries, public facilities and train stations et al.
• Use friends and family to spread word about our business
• Post information about our company and the services we offer on bulletin boards in places like car parks, schools, libraries, and local coffee shops et al
• Place a small or classified advertisement in the newspaper, or local publication about our company and the services we offer
• Leverage on referral networks such as agencies that will attract clients (tenants) who need our properties cum apartments
• Advertise our rental property company in relevant real estate magazines, newspapers, TV and radio stations.
• Attend relevant real estate expos, seminars, and business fairs et al to market our services
• Engage in direct marketing approach
• Encourage the use of Word of mouth marketing from loyal and satisfied clients
• Join local chambers of commerce and industry to market our product and services.

Sources of Income

John Johnson & Co® Property Rental Agency, LLP is established with the aim of maximizing profits in the industry. We have successfully built a vibrant real estate network that covers the whole of the West Coast in the United States of America so as to help us build a profitable business.

Below are the sources we intend exploring to generate income for John Johnson & Co® Property Rental Agency, LLP;

10. Sales Forecast

It is a known fact that as long as there are tenants in the United States of America, there will always be need to for them to hire the services of rental property companies from time to time.

We are well positioned to take on the challenges in the industry, and we are quite optimistic that we will meet out set target of generating enough income / profits from our first month of operation and grow the business beyond San Diego, California to other Provinces in the United States of America within record time.

We have been able to examine the rental property business, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

Below are the sales projections (commissions generated) for John Johnson & Co® Property Rental Agency, LLP it is based on the location of our business and the rental property and related services within the Apartment Rental industry that we will be offering;

• Rent / lease a minimum of 30 housing units to clients (flats, duplexes, studio apartment et al) within the first 6 months of operation
• Rent / lease a minimum of 20 office facilities to clients within the first 6 months of operation

N.B: Please note that we cannot put a specific amount to the projection because the prices and commissions vary for different properties. Part of our business strategy is to work within the budget of our clients to deliver quality property / properties hence it will be difficult to project what we are likely going to make from such deals.

But the bottom line is that we are definitely going to make reasonable profits from any business deal that we execute since we work based on commissions.

11. Publicity and Advertising Strategy

We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the Apartment Rental industry by storm which is why we have made provisions for effective publicity and advertisement of our company. Below are the platforms we intend to leverage on to promote and advertise our rental property business;

• Place adverts on both print and electronic media platforms
• Sponsor relevant TV shows so as to communicate our brand and what we do
• Maximize our company’s website to promote our business
• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, LinkedIn, Google+ and other platforms (real estate online forums) to promote our business and list our properties for sale and for lease.
• Install our billboards in strategic locations in and around the university community/campus in San Diego, California
• Distribute our fliers and handbills in targeted areas from time to time
• Attend landlord association meetings with the aim of networking and introducing our business.
• Ensure that all our workers wear our branded shirts and all our vehicles and ambulances are well branded with our company’s logo et al.

12. Our Pricing Strategy

Part of our business strategy is to ensure that we work within the budget of our clients to deliver excellent properties to them. The real estate industry is based on commissions and properties are valued by professionals based on the area the facility is located, the type of facility and other factors.

Since we are not directly in control of the pricing system in the real estate industry, we can only abide by what is obtainable when it comes to pricing structure. Part of what we intended doing that will help us cut cost is to reduce to barest minimum all maintenance cost by renting/leasing any property under our care to responsible tenants who won’t cause damage to our facility.

• Payment Options

At John Johnson & Co® Property Rental Agency, LLP our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions.

Here are the payment options that John Johnson & Co® Property Rental Agency, LLP will make available to her clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will help us achieve our plans without any hitches and we will also pay our freelance sales agents (real estate brokers) with same platforms. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget on achieving our aim of establishing a standard and highly competitive rental property company in San Diego, California and here are the key areas where we will spend our startup capital;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of – $10,000.
• The total cost for hiring Business Consultant – $5,000.
• The amount needed for the purchase of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• The total cost for the purchase of accounting software, CRM software and Payroll Software – $3,000
• The total cost for leasing facility for the business – $60,000.
• The total cost for facility remodeling to fit into the type of jet ski rental business facility – $30,000
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, tables and chairs et al) – $4,000.
• The cost of launching a Website – $600
• Miscellaneous – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand (250,000) U.S. dollars to successfully set up a medium scale but standard rental property business in the United States of America.

Generating Funds/Startup Capital for John Johnson & Co® Property Rental Agency, LLP

John Johnson & Co® Property Rental Agency, LLP is a business that will be owned and managed by John Johnson, Carson Reeves and Lance Taylor. They decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings and sale of stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting John Johnson & Co® Property Rental Agency, LLP is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to rent out properties a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

John Johnson & Co® Property Rental Agency, LLP will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Renting of Office Facility and remodeling the facility in San Diego, California: Completed
• Conducting Feasibility Studies: Completed
• Generating capital from the CEO / President and Business Partners: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry (networking and membership of relevant real estate bodies): In Progress

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