sample business plan for motorcycle shop

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Motorcycle Shop Business Plan

Start your own motorcycle shop business plan

Recycled Riding Dreams

Strategy and implementation summary.

Excellent word of mouth among motorcycle hobbyists is the foundation of Recycled Riding Dreams. The motorcycle community in Montclair is close and used by its members to locate resources and services. Each satisfied customer of Recycled Riding Dreams will bring in more business.

5.1 Competitive Edge

Brian Jefferson, owner of Recycled Riding Dreams is one of most respected and best known motorcyclist in Montclair.  Brian is the president of the largest motorcycle organization in the city with over 800 members.  He has been a motorcycle hobbyist for 15 years and has built a reputation for quality customizing of motorcycles. For the past five years, Brian has served as a resource in locating used motorcycles and motorcycle parts for hobbyists.

Recycled Riding Dreams’ competitive edge is Brian’s visibility in the motorcycling community.

5.2 Sales Strategy

Recycled Riding Dreams will open with a Customization Show and Competition.  During the first month of operation, Recycled Riding Dreams will offer a 15% discount on all purchases over $50.  Brian will also offer a standard 10% discount to members of the city’s seven motorcycle organizations.

5.2.1 Sales Forecast

The table and charts below show Recycled Riding Dreams projected sales forecast for three years.

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How to write a business plan for a motorcycle repair shop?

Creating a business plan for a motorcycle repair shop is an essential process for any entrepreneur. It serves as a roadmap that outlines the necessary steps to be taken to start or grow the business, the resources required, and the anticipated financial outcomes. It should be crafted with method and confidence.

This guide is designed to provide you with the tools and knowledge necessary for creating a motorcycle repair shop business plan, covering why it is so important both when starting up and running an established business, what should be included in your plan, how it should be structured, what tools should be used to save time and avoid errors, and other helpful tips.

We have a lot to cover, so let's get to it!

In this guide:

Why write a business plan for a motorcycle repair shop?

• What information is needed to create a business plan for a motorcycle repair shop?
• What goes in the financial forecast for a motorcycle repair shop?
• What goes in the written part of a motorcycle repair shop business plan?
• What tool can I use to write my motorcycle repair shop business plan?

Being clear on the scope and goals of the document will make it easier to understand its structure and content. So before diving into the actual content of the plan, let's have a quick look at the main reasons why you would want to write a motorcycle repair shop business plan in the first place.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your motorcycle repair shop. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your motorcycle repair shop to be in the next three to five years.

Once you have a clear destination for your motorcycle repair shop, you'll focus on three key areas:

• Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
• Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
• Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To anticipate future cash flows

Regularly comparing your actual financial performance to the projections in the financial forecast of your motorcycle repair shop's business plan gives you the ability to monitor your business's financial health and make necessary adjustments as needed.

This practice allows you to detect potential financial issues, such as unexpected cash shortfalls before they escalate into major problems. Giving you time to find additional financing or put in place corrective measures.

Additionally, it helps you identify growth opportunities, like excess cash flow that could be allocated to launch new products and services or expand into new markets.

Staying on track with these regular comparisons enables you to make well-informed decisions about the amount of financing your business might require, or the excess cash flow you can expect to generate from your main business activities.

To secure financing

Crafting a comprehensive business plan for your motorcycle repair shop, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your motorcycle repair shop has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your motorcycle repair shop, let's delve into the necessary information needed to craft an effective plan.

Information needed to create a business plan for a motorcycle repair shop

You need the right data in order to project sales, investments and costs accurately in the financial forecast of your motorcycle repair shop business plan.

Below, we'll cover three key pieces of information you should gather before drafting your business plan.

Carrying out market research for a motorcycle repair shop

As you consider writing your business plan for a motorcycle repair shop, conducting market research becomes a vital step to ensure accurate and realistic financial projections.

Market research provides valuable insights into your target customer base, competitors, pricing strategies, and other key factors that can significantly impact the commercial success of your business.

Through this research, you may uncover trends that could influence your motorcycle repair shop.

You may discover that customers may be more interested in services that are more tailored to their needs. For example, they might be interested in having more maintenance plans that are customized for their particular motorcycle. Additionally, customers may prefer services that are convenient to access, such as online scheduling or same-day appointments. This could indicate that customers have an increased need for speed and convenience in their motorcycle repair services.

Such market trends play a significant role in forecasting revenue, as they offer valuable data about potential customers' spending habits and preferences.

By incorporating these findings into your financial projections, you can present investors with more accurate information, helping them make informed decisions about investing in your motorcycle repair shop.

Developing the marketing plan for a motorcycle repair shop

Before delving into your motorcycle repair shop business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a motorcycle repair shop

Whether you are at the beginning stages of your motorcycle repair shop or expanding its horizons, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is vital to ensure your business's success.

To achieve this, both the recruitment and investment plans must align coherently with the projected timing and level of growth in your forecast. It is essential to secure appropriate funding for these plans.

The staffing costs for a motorcycle repair shop might include the wages of mechanics and other staff, as well as any benefits or other associated costs. The equipment costs might include the cost of tools and diagnostic machines, as well as maintenance costs such as lubricants and parts.

To create a financial forecast that accurately represents your business's outlook, remember to factor in other day-to-day operating expenses.

Now that you have all the necessary information, it's time to dive in and start creating your business plan and developing the financial forecast for your motorcycle repair shop.

What goes into your motorcycle repair shop's financial forecast?

The financial forecast of your motorcycle repair shop will enable you to assess the profitability potential of your business in the coming years and how much capital is required to fund the actions planned in the business plan.

The four key outputs of a financial forecast for a motorcycle repair shop are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's take a closer look at each of these.

The projected P&L statement

Your motorcycle repair shop forecasted P&L statement enables the reader of your business plan to get an idea of how much revenue and profits your business is expected to make in the near future.

Ideally, your reader will want to see:

• Growth above the inflation level
• Expanding profit margins
• Positive net profit throughout the plan

Expectations for an established motorcycle repair shop will of course be different than for a startup. Existing businesses which have reached their cruising altitude might have slower growth and higher margins than ventures just being started.

The projected balance sheet of your motorcycle repair shop

Your motorcycle repair shop's forecasted balance sheet enables the reader of your plan to assess your financial structure, working capital, and investment policy.

It is composed of three types of elements: assets, liabilities and equity:

• Assets: represent what the business owns and uses to produce cash flows. It includes resources such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: represent funds advanced to the business by lenders and other creditors. It includes items such as accounts payable (money owed to suppliers), taxes due and loans.
• Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

Your motorcycle repair shop's balance sheet will usually be analyzed in conjunction with the other financial statements included in your forecast.

Two key points of focus will be:

• Your motorcycle repair shop's liquidity: does your business have sufficient cash and short-term assets to pay what it owes over the next 12 months?
• And its solvency: does your business have the capacity to repay its debt over the medium-term?

The cash flow forecast

A projected cash flow statement for a motorcycle repair shop is used to show how much cash the business is generating or consuming.

The cash flow forecast is usually organized by nature to show three key metrics:

• The operating cash flow: do the core business activities generate or consume cash?
• The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
• The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?

As we discussed earlier, cash is king and keeping an eye on future cash flows an imperative for running a successful business. Therefore, you can expect the reader of your motorcycle repair shop business plan to pay close attention to your cash flow forecast.

Also, note that it is customary to provide both yearly and monthly cash flow forecasts in a business plan - so that the reader can analyze seasonal variation and ensure the motorcycle repair shop is appropriately funded.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a motorcycle repair shop.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

This table helps size the investment required to set up the motorcycle repair shop, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your motorcycle repair shop business plan, let's have a look at the written part of the plan.

The written part of a motorcycle repair shop business plan

The written part of the business plan is where you will explain what your business does and how it operates, what your target market is, whom you compete against, and what strategy you will put in place to seize the commercial opportunity you've identified.

Having this context is key for the reader to form a view on whether or not they believe that your plan is achievable and the numbers in your forecast realistic.

The written part of a motorcycle repair shop business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The first section of your motorcycle repair shop's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

When writing the executive summary, it is important to provide an overview of the business, the market, the key financials, and what you are asking from the reader.

Start with a brief introduction of the business, its name, concept, location, how long it has been in operation, and what makes it unique. Mention any services or products you plan to offer and who you sell to.

Then you should follow with an overview of the addressable market for your motorcycle repair shop, current trends, and potential growth opportunities.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Finally, you should detail any funding requirements in the ask section.

2. The presentation of the company

The second section in your motorcycle repair shop's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your motorcycle repair shop, you could emphasize the potential for increased business due to the accessibility of the area. You could point out that the shop is located in an area with high visibility and convenient access to a large population of potential customers. Furthermore, you could note that the area is likely to experience further growth and development in the near future, which could open up the possibility for even more business opportunities. Additionally, you might mention that the shop is located near complementary services and amenities which could make the area even more attractive to customers and financiers.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your motorcycle repair shop might offer customers a range of services such as oil changes, tune-ups, brake repairs, and tire rotations. These services are important to ensure the motorcycle operates safely and efficiently. Additionally, the shop might also offer preventive maintenance such as changing air filters, replacing spark plugs, and adjusting valves. Finally, the shop might also offer customers the convenience of buying parts from the store or ordering them from the manufacturer. These services are important to ensure customers can keep their motorcycles in good working order and on the road.

4. The market analysis

When you present your market analysis in your motorcycle repair shop business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your motorcycle repair shop, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your motorcycle repair shop aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include motorcyclists who are looking for regular maintenance and repair services. These customers would be interested in a reliable and professional repair shop that offers quality work at an affordable price. Finally, they may also be interested in additional services such as custom parts installation and performance upgrades.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your motorcycle repair shop.

5. The strategy section

When you write the strategy section of your motorcycle repair shop business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your motorcycle repair shop could face a variety of risks. One such risk could be the possibility of an accident occurring in the shop. An employee might get injured while working on a customer's motorcycle, or a customer could get injured due to a malfunction. This could lead to a lawsuit and financial loss for your business. Another risk your shop may face is the risk of theft. If there are valuable parts or tools in your shop, there is a possibility that someone could steal them. This could also lead to financial losses as well as a breach in customer trust.

6. The operations section

The operations of your motorcycle repair shop must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your motorcycle repair shop - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as a large inventory of motorcycle parts and experienced mechanics that could provide high-quality repairs. Additionally, the motorcycle repair shop might have intellectual property such as trade secrets, specialized processes, and unique tools that could be used to provide unique services.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a motorcycle repair shop business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my motorcycle repair shop's business plan?

In this section, we will be reviewing the two main solutions for creating a motorcycle repair shop business plan:

• Using specialized online business plan software,
• Outsourcing the plan to the business plan writer.

Using an online business plan software for your motorcycle repair shop's business plan

Using online business planning software is the most efficient and modern way to write a motorcycle repair shop business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your motorcycle repair shop's business plan

Outsourcing your motorcycle repair shop business plan to a business plan writer can also be a viable option.

These writers possess valuable experience in crafting business plans and creating accurate financial forecasts. Additionally, enlisting their services can save you precious time, enabling you to concentrate on the day-to-day operations of your business.

It's important to be mindful, though, that hiring business plan writers comes with a cost. You'll be paying not just for their time but also for the software they use, and their profit margin.

Based on experience, a complete business plan usually requires a budget of at least £1.5k ($2.0k) excluding tax, and more if revisions are needed after initial meetings with lenders or investors - changes often arise following these discussions.

When seeking investment, be cautious about spending too much on consulting fees. Investors prefer their funds to contribute directly to business growth. Thus, the amount you spend on business plan writing services and other consulting services should be negligible compared to the amount you raise.

Another aspect to consider is that while you'll receive the output of the business plan, you usually won't own the actual document. It will be saved in the consultant's business plan software, which will make updating the plan challenging without retaining the consultant on a retainer.

Given these factors, it's essential to carefully weigh the pros and cons of outsourcing your motorcycle repair shop business plan to a business plan writer and decide what best suits your business's unique needs.

Why not create your motorcycle repair shop's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a motorcycle repair shop business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my motorcycle repair shop business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

• Word processors don't include instructions and examples for each part of your business plan
• Word processors don't update your numbers automatically when they change in your forecast
• Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a motorcycle repair shop business plan for some entrepreneurs, it is by far not the best or most efficient solution.

• A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
• Having an up-to-date business plan is the only way to keep visibility on your motorcycle repair shop's future cash flows.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your motorcycle repair shop. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

• In-depth business plan structure
• Key steps to write a business plan?
• Free business plan template

Know someone who owns or wants to start a motorcycle repair shop? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

Published on 12 Sep 2023 , last update on 24 Nov 2023 , as per our editorial standards .

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Starting a small business as a Motorcycle Repair Shop

If you’re ready to start your small business as a Motorcycle Repair Shop, the first thing you need to do is get started with a Business Plan for Motorcycle Repair Shop. To achieve success, you must plan for it.

As a business owner you will need to understand all aspects of your business in order to keep it running like a well-oiled machine. Your business plan will organize every element of your business strategy and provide you a clear map for you to follow for the lifespan of your business.

This free business plan builder template will help you develop your own Business Plan for Motorcycle Repair Shop. The business plan template is an interactive tool that will quickly and easily create a custom business plan just by having you answer questions about your business. The result is a clean, professional plan that is both informative and convincing.

If you want your Business Plan for Motorcycle Repair Shop to be even better after you’ve completed the free tool, you can always get in touch with a business plan or a funding advisor to get a bit more help and guidance.

This is the perfect way to get a Motorcycle Repair Shop Business Plan created for free!

Other entrepreneurs who have successfully used the free business plan template tool have been able to create a Juice Shop, Eritrean Restaurant, Electronics Manufacturer, Hair Salon, Marriage License Bureau, and for many more different business types.

Using the free business plan template tool to create a business plan for an a Motorcycle Repair Shop

The free business plan template builder is divided into a few easy to follow steps.

Step 1. Enter your business information

As you develop your business plan for a Motorcycle Repair Shop with the free business plan template, it’s important to answer the questions about your business such as; what your business is, what your products/services are, who your customers are and what your goals are.

A clear explanation of the products/services the Motorcycle Repair Shop business offers and what you intend on charging to make revenue is very important to ensuring a properly developed business plan. The free business plan builder tool helps you do exactly that by guiding you step by step.

Step 2. Entering your expected revenues

Sales and revenue figures are a critical step to any business plan. So, what do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommend doing a bit more research on other Motorcycle Repair Shop business locally and within your own province to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

Step 3. Discuss your market

As a Motorcycle Repair Shop business, a clear explanation of the market you are in, the industry and the competition will help you take your business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

A properly developed business plan will go in detail and explain each of the above.

Step 4. Discuss the future plan

Getting your Motorcycle Repair Shop business off the ground is important and in order to ensure a solid business plan, it’s important to discuss how you intend on achieving success with your business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Motorcycle Repair Shop business can grow each year.

Keep in mind that often business plans are focused around key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. Enter the financials

A critical piece to any business plan is the financials. No matter if you are seeking funding for your business or not, financials are a must. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year.

If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations.

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that.

The above 5 steps are recommended steps to follow in order to develop a proper business plan. While there are other key points that are a must, the free business plan template will help you start.

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via CanadaStartups.org and through the Small Business Startup Platform .

If you are considering other options aside from a Motorcycle Repair Shop business, consider some of these popular business’s others have chosen to startup.

• Parking Lot
• Episcopal Church
• Van Rental Agency
• Vocational School
• Driver’s License Office

Access all and Final government funding deadlines for December/2023.  Access the grants, government loans, and funding options within expert help (Takes 30 seconds).

Request government funding info now – or give us a call at 1-800-288-9691

It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $250,000 for the development of a motorcycle dealership while showcasing the expected financials and operations over the next three years. The Motorcycle Dealer, Inc. (“the Company”) is a New York based corporation that will provide sales of motorcycles, sales of after market parts, and mechanical services to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue source for the business will be the direct sales of motorcycles to customers. Mr. Doe is currently developing a number of dealership relationships with major motorcycle manufacturers so that the business can quickly acquire its motorcycle inventories. Furthermore, Mr. Doe expects that the business will sell 8 to 12 motorcycles per month, each with an average purchase price of $7,000 to $8,000. The business will also offer maintenance services and motorcycle upgrades in parts, paint, add-ons, detailing and anything else the customer requests and is willing to pay. This is an extremely important business unit for the Company as the recurring streams of revenue generated by the business will help to offset any potential risks associated with the business. The third section of the business plan will further describe the services offered by the Motorcycle Dealer.

1.2 The Financing

Mr. Doe is seeking to raise $250,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Motorcycle Dealer’s mission is to become the recognized leader in its targeted market for motorcycle sales and mechanical services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Motorcycle Dealer, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Motorcycle Dealer requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Motorcycle Dealer, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Motorcycle Dealer. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the motorcycle sales and mechanical services offered by the Motorcycle Dealer.

3.1 Sales of Motorcycles

As stated in the executive summary, the business will carry a diverse line of motorcycles from a number of brand name manufacturers both domestically and internationally. At this time, Mr. Doe is actively sourcing manufacturers that will develop distributor relationships with the Company so that it can acquire its wholesale inventories of motorcycles. The Company will maintain a 2000 square foot show room. Management expects to sell 8 to 12 motorcycles on a monthly basis.

3.2 Parts and Services

In addition to the products above, the Company will also provide motorcycle parts and service to clients. Mr. Doe anticipate that the business will earn a 95% gross margin from the sale of maintenance services and a 70% gross margin on the sales of after-market parts. This is an important revenue and profit center for the Company. The service aspect to the Motorcycle Dealer’s operations will ensure that the business will remain profitable and cash flow positive despite any declines in new/used motorcycle sales.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the motorcycle dealer industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

In the United States there are over 5,600 established businesses that actively engage in the sale of motorcycles. The industry employs approximately 52,000 people and generates average annual payrolls exceeding $1.5 billion dollars. The industry generates approximately $18 billion dollars on an annual basis. This is a mature industry, and the expected future growth rate will equal that of the economy in general. As the current economic climate in the United States is difficult, the Company may have issues with top line income. However, the Company’s mechanical services (which generate high margin income) will ensure the continued profitability of the business on a month to month basis.

4.3 Customer Profile

The Motorcycle Dealer’s average client will be a middle to upper middle class man or woman living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $50,000 • Lives or works no more than 25 miles from the Company’s location. • Will spend $7,000 to $8,000 on a new motorcycle. • Will spend $500 to $1,000 per year on motorcycle maintenance services.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Motorcycle Dealer intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Motorcycle Dealer.

5.1 Marketing Objectives

• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

• Acquire a highly visible location with expansive signage to increase visibility among drivers and passers-by in the target market.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Motorcycle Dealer to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Motorcycle Dealer will also use an internet based strategy. This is very important as many people seeking local businesses, such as motorcycle dealers, now the Internet to conduct their preliminary searches. Mr. Doe will register the Motorcycle Dealer with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the Company’s current inventory, its mechanic services, its Management Team, hours of operation, and location information. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the motorcycles and motorcycle repair services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• The Motorcycle Dealer will have an annual revenue growth rate of 16% per year.

• The Owner will acquire $250,000 of debt funds to develop the business.

• The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. Motorcycles are usually purchased as secondary vehicles, and during deleterious economic climates, the business may have issues with top line income. However, and as stated before, the Company will be able to maintain profitability from its mechanical services.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis

Motorcycle shop business plan

Motorcycle shop business plan Motorcycle shop business plan

• Business Type
• Business Plan for Motorcycle Repair Shop

Motorcycle Repair Shop Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Motorcycle Repair Shop business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Motorcycle Repair Shop business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Motorcycle Repair Shop business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Motorcycle Repair Shop business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Motorcycle Repair Shop business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by UKStartups.org to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Motorcycle Repair Shop small business in the UK.

When you have completed your Motorcycle Repair Shop business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Motorcycle Repair Shop business startup.

If you are looking to limit your startup costs when starting up a Motorcycle Repair Shop small business in the UK, this free business plan builder tool will be it.

Starting a Motorcycle Repair Shop business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Motorcycle Repair Shop business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Motorcycle Repair Shop business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Motorcycle Repair Shop industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Motorcycle Repair Shop businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Motorcycle Repair Shop business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Motorcycle Repair Shop business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Motorcycle Repair Shop business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Motorcycle Repair Shop business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Motorcycle Repair Shop business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via UKStartups.org and through the Small Business Startup Platform as a member.

If starting a Motorcycle Repair Shop business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

• Health Insurance Agency
• Tool Rental Service
• Culinary School
• Tax Collector’s Office