Instagram Reel Ideas for Photographers

This post contains Instagram reel ideas for photographers.

Instagram reels can be overwhelming. It’s just one more thing to add to our already full plates, and to be honest… us photographers feel way more comfortable with photo content, right??

When reels first came out, I avoided them like the plague. Video content was intimidating, and I definitely don’t have the personality to be dancing and pointing at things on camera like some creators do.

But I’ve found ways to make Instagram reels work for me, and I’ve seen HUGE reach on IG from them! The reels that I post reach at least 2-3x more non-followers than my feed posts do. So yes, even though they take time and work, I think they are definitely worth trying out!

I’ve rounded up a bunch of ideas for you if you’re lacking motivation or inspiration (or both), including ideas that target your ideal client and other photographers in case you want to dabble in some educational reels.

I hope these reel ideas for photographers can inspire you to start creating your own video content on Instagram!

instagram reel ideas for photographers

ideas to target your ideal client:

  • Behind the scenes of a session (if you are like me and struggle to remember to take BTS on your phone throughout a session, check out this hot shoe mount from amazon for your phone! makes it so easy to record while you’re shooting and get LOTS of video content!)
  • Before/after edits
  • Walkthrough your editing process on a photo
  • Day in the life
  • Slideshow style video of photos from a session
  • Answer a frequently asked question
  • Share outfit ideas for clients
  • Give tips to your clients for planning their session
  • What to expect when working with you
  • Showcase different products you offer (prints, print boxes, canvases, etc)
  • Checklist for a photo session or wedding day
  • Sample wedding day timelines
  • Give insight to how you help brides plan their day
  • Share your story of how you became a photographer
  • Share a personal story
  • Motivational quote /saying
  • Show clients how to download photos from their gallery & order prints
  • Show clients the best ways to back up their photos
  • Introduce yourself to new followers
  • Share what makes you different from other photographers
  • The moment vs. the photo
  • Share BTS of a session/wedding day and then the edited photos
  • Share testimonials
  • Show current trends + give inspiration for clients
  • Show photos from when you first started vs. where you are now

photography reel ideas


  • Share your favorite equipment (camera, lenses, accessories)
  • Posing tips
  • Mistakes you made when you first started your business
  • Apps and software you use daily
  • Advice for beginner photographers
  • Share your photographer OOTD for a session or wedding day
  • Editing tips & tricks
  • Your morning/evening routine
  • Share your favorite camera/lens combo
  • Show your workspace + favorite productivity tips

This post was about photography reels and reel ideas for photographers. 



This hot shoe mount is game-changer when it comes to getting video content, especially behind the scenes! I just simply record while I’m shooting and it doesn’t interrupt the session flow or your shooting. A must have for sure!


Disclosure: I only recommend products I currently use or would use myself and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. If you choose to support me by shopping through my links, it is greatly appreciated & I thank you!

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50 Instagram Reel Ideas for Photographers

January 27, 2021.

If you aren’t already doing instagram reels for your photography business, what are you waiting for? My Instagram account has already grown by hundreds of people since I started using reels around 2 months ago and 4 of them have gone viral. While we don’t know everything about Instagram Reels, we do know that the Instagram algorithm is favoring them!

I talk more about Instagram reels for your photography business on THIS post! But for now, I wanted to give you a list of ideas of things to post!

Instagram reel ideas for photographers

Instagram Reel Ideas

  • Behind the Scenes at a Session
  • Share your favorite Client Reviews
  • Screen Record how to leave a client review
  • Blog Post Teasers (break down each of your blog posts into sections or teasers about what’s on it)
  • Posing Tips
  • Before and After Edits
  • Packaging Client Gifts
  • Timelapse of you editing a session
  • Complex editing techniques like removing an object from the image or a face swap
  • Reels answering the most frequently asked questions from your audience
  • What to wear during a photo session.
  • Share your why
  • 3-5 Reason of what makes you different
  • How to download their photos from the gallery
  • How to safely store their photos
  • Tutorial on how they inquire or book a session
  • What to expect- share what they can expect during a session with you
  • Your top 3 posing prompts
  • Introduction: your name, where you’re from and what you offer
  • Your team members- not everyone knows that photographers where a lot of hats, introduce yourself as the accountant, social media manager, photographer, blogger, etc.
  • Top 3 things that make a location a good one
  • Show your workspace. Share your favorite tools of the trade. Anything from lenses to stationary.
  • Cute ways to use photos as home decor
  • Different products you offer (canvas, matte prints, metal prints, etc.)
  • Quick Tips! Things like, “3 Things you need for a stress-free photo session!”
  • Top 3 Mistakes people make when posing and what to do instead!
  • Your favorites! Don’t share your favorite lenses. Make it something your audience is interested in. If your idea client is new moms, make a reel about your 3 favorite things to make a newborn sleep. If you’re a wedding photographer, make a reel about your 3 favorite things about veils.
  • Make a reel for sneak peeks instead of a post!
  • Create a challenge your ideal clients can join in on. So maybe if you’re a ideal client is new moms and you are a mom yourself, you can make a challenge for them to ask their kids these 3 questions or take a picture of their kid every day for one month and make a reel out of it using the same song you used and a certain hashtag!
  • Your 4 Favorite ways to practice self-care. This is something everyone can use from new moms to seniors to brides!
  • “That feeling when…” – examples. Your kids finally go to bed. You’re finally done with all your wedding planning. You receive your wedding photos, etc.
  • Evolution of your business: go back and show how your photography has improved over the years
  • Share a personal story
  • Share how you became a photogrpaher
  • Celebrate your business birthday
  • Promote a giveaway or a mini session
  • Your to-do list
  • Your morning/evening routine
  • How you celebrate different holidays
  • Blooper video
  • 5 favorite local businesses to shop at
  • Date night ideas (this is something moms and brides could use!)
  • Share your favorite life hack
  • Take old stories and recreate them into reels
  • New Features or Publications you’ve been in
  • Your year in review or month in review
  • Collab with a local makeup artist on how to do makeup for family photos
  • Share 4 perks of being on your email list and then tell them how to go join
  • Photo session checklist
  • Play a game of “would you rather” with them

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40 Instagram Reel Ideas for Photographers

photography reel ideas

Change is inevitable. When it comes to social media platforms, no truer words have been spoken. Instagram is shifting towards prioritising video content on their platform, and it has been creating more than a little buzz. If you’re a creative using Instagram for work, you may be (slightly) freaking out about Reels – the next thing to get your head around creating.

There are some incredible people in the online space nailing reels through epic dance moves, crazy funny humour and some pretty talented acting skills… But! If that’s not you (I think there’s more than a few of us who feel way outside our comfort zone showing up this way), then I have a bunch of ideas you can try out!

My biggest tip when planning out your reels is this: Know. Your. Audience. You’re most likely speaking to a mother if you’re a family photographer specialising in newborn and family sessions. Your content should be all about educating her on how to prepare for a session and what to expect. You can then take it a step further, offering lots of helpful tips on a bunch of related subjects. On the flip side, if you mentor and teach other photographers, your content will be more geared towards things like the gadgets and settings that help you create more efficiently, running a biz well, and so on. Remember, you’re speaking to professional photographers.

Let’s get stuck in! Here’s 40 ideas for you to try:

  • Behind the scenes at a photo session 
  • What to wear to a photo session
  • The whole story of a session - from outfit choices, the session itself, to edited images and then the final print products
  • What to expect at a session with you 
  • Your heart behind what you do
  • Location options available for your clients
  • Posing ideas and what not to do 
  • Print products that you offer 
  • Unboxing new products or camera gear
  • Timelapse of you editing a photo session
  • A slideshow of images from a session instead of a static image post (Pic-Time offers a great way to create these. Check out some examples here ).
  • A client review mixed in with images from their session
  • Simple photography tips for shooting at home
  • About you reel with a bunch of interesting facts 
  • Where you started as opposed to what you are creating now 
  • Behind the scenes of your office space 
  • What’s in your camera bag 
  • Mobile photography tips and tricks
  • Your favourite business tools to use
  • How to store images
  • How to display images in your home
  • How to create a gallery wall
  • Other photo display ideas
  • Top 3 things to bring along to a photo session
  • Personal reels about your own hobbies and what you do for fun
  • Favourite local outings for families / best local parks for kids
  • Favourite stores to direct clients to for wardrobe ideas
  • A sneak peek at your client closet
  • Share how you became a photographer
  • Your morning or afternoon routine 
  • A day in your life 
  • Productivity tips that you find really helpful
  • Blog post teasers
  • If you have captured the same family for a number of years, showcase the images from a bunch of these sessions
  • How to take self-portraits 
  • Favourite home or life hack idea
  • Creative shoot ideas that people can try at home
  • A year in review of your work
  • A roundup of your favourite photographers or resources people would find helpful
  • Find a funny trending video and give it a try

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40 Best Instagram Reels Ideas and Templates for 2023 | Instagram Reels Guide

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photography reel ideas

Did you know that Instagram redesigned their home screen to put Reels front and centre? Reels have become a key frontier for organic reach on the platform. In fact, we tried out Reels on our own Instagram channel over at InVideo , and we saw a whopping five-fold increase in reach.

The reason’s very obvious — IG Reels are Instagram’s “shiny new toy”; the feature was launched directly in competition with TikTok, and Instagram is making sure they promote it to as many people as they can. With the introduction of Remix on Reels, they are clearly indicating that reels are here to stay, and have a bright future ahead. This gives brands and businesses a very unique opportunity to ride this wave and make the most of Instagram Reels for business.

In this guide, we cover everything you’d need as a business, brand manager or a marketer, to leverage Instagram reels and grow your reach and audience on Instagram.

Not just that, but we’re also sharing 40+ cool ideas that any brand or business can use to create Instagram Reels using InVideo’s online editor that will catch and keep your followers’ attention. And if you stick around till the end of the blog we also have a special bonus section where we’ll show you how you can create an Instagram Reel Remix.

Let’s get down to it. Here’s what we’ll cover:

1. What are Instagram Reels? 2. How to find trending Reels 3. How to make and post Reels in Instagram 4. 40 ways to use Reels for your business 5. How to use Instagram Reel Remix 6. 5 cool ideas for Reel Remixes

Create viral Instagram Reels

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Create viral Instagram Reels

1. What are Instagram Reels?

Instagram’s newest mobile-only feature — Reels — lets you provide super snackable videos of upto 30 seconds.

Here are the key specifications you need to know:

(i) Length: Upto 30 Seconds (ii) Resolution and aspect ratio: 1080 x 1920/ 9:16 (iii) Reels are mobile-only , which means you can only upload and publish Reels from a mobile device.

Instagram Reels specifications

You can upload a video from your camera roll, or you can shoot it within the app. You can use filters, slo-mo effects, or add music . The Reels feature also allows you to shoot in breaks to set a timer and shoot in different locations, attires, or however you want. Even if you’re uploading a pre-recorded video, you can combine other parts or videos to form a single reel.

Instagram Reels are often referred to as the “middle child” between Instagram stories (videos of upto 15 seconds that disappear after 24 hours, and don’t show up on your feed) and IGTV (long-form videos of upto 10 minutes for regular accounts). Instagram Reels live for longer than 24 hours, and they can be found on your feed.

So far, so good. But how can you use this feature for business, right? Check out InVideo’s Instagram channel for some great ideas or navigate to our 40-odd Instagram Reels ideas for businesses .

Before we get started on making Reels, let’s see where to locate them in the app first.

2. How to Find Trending Reels

Reels can be found and uploaded in many different places on Instagram. Let’s look at the most popular places.

(A) The Instagram Reels   Tab

On your homepage, you’ll find five icons right at the bottom of the screen. The Reels icon sits in a place of prominence — right at the middle, with an icon that looks like a clapboard.

See it? This is the Explore feed for reels. Once you click on it, you’ll find trending Reels, and you can keep scrolling down to find even more.

The Reels with a Featured label are the ones which have been selected by Instagram.

(B) On your Instagram Feed

Look out for that same clapboard icon for posts that appear on your feed from people you follow. Can’t find it? Look closely at the bottom left corner.

How to Find Trending Reels - On Instagram Feed

(C) Use hashtags to look for Reels

Just type out a specific hashtag into the Instagram search bar, and you’re bound to come across reels using that same hashtag.

Here’s how to do it — 

Step 1: Click on the Reel you want to find related content on.

How to Find Trending Reels - Use hashtags to look for Reels

Step 2: Tap on the description, and check for the hashtags used in the Reel.

Use hashtags to look for Reels

Step 3: Tap on the hashtag you’re interested in finding more posts related to. Voilà!

Use hashtags for finding more posts

(D) Search by audio

Let the music lead the way. When you tap on the name of the audio track of an Instagram Reel (look at the bottom of the screen), you’ll land upon a page with other reels that use the same audio.

How to Find Trending Reels - Search by audio

If you really like what you hear, you can just tap on the ‘Use Audio’ button, to use the same track for your own reel.

How to Find Trending Reels - Save audio

An audio track can also be saved by hitting the ‘Save Audio’ button, so you can make a video on it later.

(E) Find Reels of a Specific Brand or Business

If you want to look at specific reels for a page, you can visit the page and find a dedicated section of reels with the same clapboard icon. This is similar to how Instagram stores IGTV videos on a personal account. 

Check out the reels section on the InVideo Instagram channel for some cool tips & tricks that will help you create videos for your brand easily. 

How to Find Reels of a Specific Brand or Business

3. How to Make and Post Reels in Instagram

Reels create more public engagement, since Reels can be accessed in various different places — they create many opportunities for people to access and view your content.

First things first — how to make Reels on Instagram ? Here’s a step-by-step breakdown.

Step 1: Go to your home page, and click the plus button at the top, the way you would if you wanted to add an Instagram Story.

How to Make and Post Reels in Instagram - Step 1

Step 2: You’ll find that your gallery has opened up. Click on Reel to get started.

How to Make and Post Reels in Instagram - Step 2

Step 3: On the left hand, you’ll find all the options available to make your Reel attractive and interactive. Let’s get acquainted with these.

How to Make and Post Reels in Instagram - Step 3

Step 4: Let’s start with the first one from the top: the time of the Reel. Set the time for how many seconds you want the Reel to be — either 15 or 30 seconds. 

How to Make and Post Reels in Instagram - Step 4

Step 5: Add music by clicking on the music icon, second from top in the left hand panel. Choose from the myriad options Instagram provides for you, or use your own saved music, if you prefer. You can record your own original audio too!

How to Make and Post Reels in Instagram - Step 5

Step 6: Adjust the speed of your video.  We suggest you think of a story-board, like you would with an Instagram Story for business, before you start adding features to your reels. Slowed down videos might look good for some types of Reels, whereas fast-paced videos might look better for others. 

How to Make and Post Reels in Instagram - Step 6

Note: Make sure your video is of good quality, because blurry Reels rarely get noticed!

Step 7: Add effects to your Reel!  Filters are a great way to keep things interesting, and can even help enhance the message of your video. A golden glitter filter can add that spark that every proper reveal/promo video deserves, or a contact sheet filter can add to the aesthetics of a trailer. So choose wisely.

How to Make and Post Reels in Instagram - Step 7

Step 8: Lastly, set a timer to your Reel if you want. You can choose between 3-10 seconds for this. By setting a timer, you set up a countdown before Instagram starts recording the Reel.

How to Make and Post Reels in Instagram - Step 8

Step 9: You can also add text to your Instagram Reel or even automatic subtitles. 80% of people are browsing through social media with their sound off, so this is a good way to keep them hooked to the Reel.

Here’s how to add text to your Reel , and edit it. 

Congratulations! Now that you know how to post reels on Instagram, you’re now all set to make your own Instagram Reel. We’ve got a treasure trove of ideas waiting for you — so let’s dive right in.

Easily create an engaging Reel in minutes

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Easily create an engaging Reel in minutes

4. 40+ ways to use Reels for your business

The thing is — it’s always a good idea to tap into the new features because the Instagram algorithm   helps to promote these. At this point — they’re a straight-up growth hack for your business . So don’t sleep on this feature.

What does this mean? Create fresh and original content if you want to show up on the Reels tab, and get ready for it to go viral.

Let’s kick it off with ideas to help your brand grow, regardless of whether you’re an established brand or a start-up in its initial stages. Here are some ideas for inspiration:

(A) 24 Ideas for Brands and Businesses

1. introduce yourself, and your brand.

Get started with the basics — let your followers know all about you and your brand. You can include details like where you’re based, your brand values, and the work you do. Adding catchy music always takes up the energy of the video a notch — check out these examples to get a sense of how you can make this for yourself.

You can also straight-up showcase your work, and let it do the talking for you. Whether you’re a copywriter, a filmmaker, or a photographer, here are over a dozen free InVideo marketing templates that you can edit and use to create a portfolio of your work. 

2. Introduce your team

What is a brand without its team members? Let your team members take the spotlight and introduce each of them, the role they play, and the value they add to your team, and perhaps a special quirk or habit they have on a personal level.

Use this template

This builds a stronger sense of solidarity within the team, since every member is recognised for their role, and also familiarises your followers with them.

Check out how Netflix   incorporated a teaser and a meet-the-cast, all in one reel:

This one’s nice to tag your biz squad:

3. Tell your brand story 

Instagram is teeming with brands. So what makes yours unique? If you’re solving a problem within an industry, you’ve created something completely original, or you have a brand aesthetic that is completely on-trend right now — this is your chance to show it off.

We love how this entrepreneur, Natasha, has told her story, for instance.

4. Take your audience behind the scenes

Keep your followers up to date with what’s happening by giving them a peek behind the scenes. Everyone likes to understand how things pan out in real time.

You can try and answer questions like what your average day looks like, your current projects, or you can even consider a teaser Instagram Reel to hint at upcoming work that your followers can expect to see soon. 

Here’s a ready-to-use template you use to create a teaser for a BTS video. But if you’re still wondering how to create the perfect personalised BTS video, don’t worry, we have many more ideas for you.

5. Tag people in your reels to get noticed!

Tagging the original creator of a challenge, or the inspiration behind your Reel is likely to get you more traction. Here’s a dancer doing the #GirlLikeMe challenge.

This user not only tags Shakira and Black Eyed Peas in her own video, but also encourages her viewers to tag them in their comments. This goes a long way in terms of getting more reach. 

Check out how MAC Cosmetics shared a user’s video of how to use their lipstick for a front-row fashion look. 

If you’re a fashion brand, you’re in luck — InVideo has over a 100 fashion-related pre-made templates you can edit and use for your Instagram Reels.

6. Use challenges to showcase your products

We’ve seen all kinds of challenges go viral on Instagram. How about leveraging them for your business?

So let’s take Louis Vuitton ; we all know this is one brand that has cracked the best way to use Reels. They get an average of a whopping 4 million views per reel! 

So how do they use challenges to their advantage? They use high-quality videos to showcase their products in a fun and fashionable way. We hate to break it to you, but someone has to do it: blurry videos with low-quality editing are not going to get you noticed.

Did you see their popular phone-dropping videos? 

 7. Customise the latest trends to your advantage 

One trend that works well for brands is the snap trend . 

It’s simple — everytime you snap, a different word appears on the screen and at the end of the video, you have a sentence or short paragraph. This can be a fact about yourself, your business or your product. Make sure you pick a song with a groovy beat that you can snap to. 

Here’s a user showing his dirty kitchen, and then with one snap, he shows his clean kitchen and adds a filter. 

This is a great way to post relatable content with minimal effort. Marketing strategist Alexa Donner ’s Reel can give you a cue, if you’ve been waiting for to get on the snap trend: 

There are certain sounds — like whispering voices, paper tearing, and the sound of rain — that evoke emotions of well-being in the listener. This is called ASMR or the autonomous sensory meridian response, and it took over the internet recently. 

L’Oreal Paris knew exactly how to ride the wave. Their intricately-created original audio, the close-up of the products, and the sheer aesthetic beauty all use ASMR perfectly!

We understand that it can get overwhelming to keep up with the latest trends, especially if you’re new at content creation. So we have a whole bunch of free pre-made templates lined up for you to choose from. 

Remember the famous Vogue trend on TikTok where people converted their photos into Vogue magazine covers? 

Or how about the famous In The House trend? We’ve got that covered too.

There was also the Picture trend where you put photos and someone falls in love with you? All you have to do is replace our images with your own.

Try out our favorite trend where you let just a few images finish the sentence, “What I mean when I say I live in…”

In our template , we show “what I mean when I say I live in Alaska.” You can customise it to your city by adding your own photos!

Hop on the latest trends

With 1000+ ready-to-use templates

Hop on the latest trends

 8. Give tips or insider feedback in your industry

We’re sure you’ve learnt a lot in the process of setting up your brand; so don’t be shy to own it. You can use your knowledge as content for Reels!

9. Relatable Content

If you’re not a big brand with lots of funding, chances are you can’t spend too much money on market research. And that’s where social media can step in. There are many moments that are just so “relatable” even if your audience isn’t filled with business owners in your niche. 

Reels are exactly this: bite-sized relatable content. Here, you’ll see even big brands do the same challenges as you. 

Here’s a reel by photographer Kasie Marie that went viral. 

She usually does explainer reels, but in this one, she just talks about the relatable feeling of counting the views on your posts. So remember to keep it simple; a reel doesn’t have to be a massive production. 

The year 2020 sure gave us some celebrities doing really funny, relatable things to light up our social media. Did you see Joe Jonas’ Instagram? 

How about Tyra Banks at home giving us hilarious insight into a popular high-fashion pose?

10. “Get to know me” Reels

These are a relaxed and informal version of the brand and team member introductions we touched upon earlier. A small snippet of your life, or a story divided into multiple parts, make for an engaging and relatable experience for your viewers. 

It can be reaffirming to share your goals with your audience, and it can also serve as a reminder about what your ethics and hardwork are leading to. Here’s a small business owner Charlotte sharing her goals with everyone: 

11. Checklists 

Checklists are a great way to take your audience through a process. What are the things you do when you package a shipment? How do you stitch on a custom button? The more intricate the process is, the better the content for a checklist! 

12. Listicles 

Listicles are such a popular medium today! You can show your audience what your inspirations are, like a list of books you read that helped your business pick up, or entrepreneurs in your field that inspired you. At InVideo, we have a template created exclusively for this. 

Create binge-worthy listicles for Reels

With our ready-to-use listicle templates

Create binge-worthy listicles for Reels

13. “Day in the life” videos 

Don’t confuse these videos with the “introduce yourself” videos. #DayInTheLife is a popular hashtag where you share snippets of a type of day. Some people share their self-care days and weekends to show what they look like outside of their work hours. Others just show the hectic work days, when everything seems challenging. 

Imagine this as a chapter from your novel. What kind of a day is important enough to share? And what kind of a day would your audience be interested in? 

Here’s Kara Lee , a photographer taking us through a day in her life as a Florida photographer: 

Notice how both videos show small aspects of life outside of work, like drinking coffee, going to the gym, chilling about, and taking the pets out for a walk? That’s because these are the fun, relatable moments that can make an audience connect with you. 

14. “Outfit of the day” Reels

Even if this has nothing to do with your business, your viewers want to see your relaxed and fun side. 

One popular reel trend is people wearing their daily casual clothes and throwing up their shoes in the air to change into their business clothes. It’s a great and fun way to show off your styles. Make sure you get your transitions right, and pick the right song for such a video. Lilly Singh did this for her Jordans by changing from herself into one of her characters.

15. Show a book you’re currently reading 

This is great if you have book recommendations for your industry. 

Here’s indie publisher Navayana showing off their sale for Dalit History Month by close-ups of their latest book:

16. Motivational Quotes/Inspiration videos 

We all need motivation once in a while. If you can get that to your audience with a fun Reel that outlines even a snippet of the hard work you put in, displays your work ethic, or generally puts a positive spin on the challenges that come with running a business, then do it! 

We, at InVideo, did one ourselves. Check this out for a laugh:

17. Commentary Videos with the Green-Screen Effect

These are very popular, especially for a news headline. Use the green-screen effect for this. Take a screenshot of the headline you want to discuss, and put it on the green screen and then react to it. This can be a rant, a text, a dance or even just a laugh. This can also work for a myth v/s truth video.

We all have opinions on things, so why not share them, and have a laugh? Have you seen how comedian Abi Clarke highlighted a praise she received? It’s a great plug, plus it’s hilarious.

Kasie Marie is using the green-screen effect for using a screenshot of Instagram Insights to teach her viewers about the best posting times on IG.

FoodScienceBabe often uses the green-screen effect to explain complex equations and debunk myths. Here’s her debunking a popular video about alkalised water changing the pH of your body.

18. Make a holiday/seasonal videos

Holidays are a great time to amp up your business growth and get new followers. Edit and use our free, pre-made calendar templates for year-round celebrations.

And we all know who’s figured that out best, right? Starbucks doesn’t just go all out with their packaging, but also creates Reels that just put you in the mood to pick up a mug of coffee.

A couple worth checking out —

Their peppermint latte Reel for Christmas :

Or check out their BTS about putting together the perfect spring shot using an iced pineapple matcha drink:

If you’re looking to make Christmas or holiday/festival Reels, InVideo’s got you. We have tons of templates for all kinds of festivals for you to edit and use. 

And don’t just wait for the big holidays like Christmas. Tap into the spirit of International Women’s Day or find holidays like World Donut Day (whatever floats your boat) and make a Reel. InVideo templates for so many occasions — World Health Day, Mother’s Day , Women’s Day , etc.

We can’t let you leave this section without watching this Lilly Singh Reel for Women’s Day:

19. Post User Generated Content 

Regardless of whether you’re a brick-and-mortar shop or an ecommerce store, Reels are a great way to hold contests to keep your followers glued to your account. One way to do this is by posting the winning reels.

This Reel features the luminous Maye Musk :

20. Show off your informal side

Yes, you’re a professional — but you’re a person, too. Probably one who likes to kick back from time to time, so there’s no need to be shy about it. Show your followers how you unwind; relatable content can actually enhance your brand communication.

Red Bull uses stunts and high-quality videos for promos and teasers, as well as really cool videos of the informal or laid-back side of the brand. Check it out! 

21. Wanderlust or Travel-Inspiration Videos

The snap transition makes another appearance, this time for travel videos. Here’s a great example of how this travel agency used it in their Reels: 

Make your own Reels from scratch on InVideo , with tons of high-quality stock images and stock footage, with this template:

Looking for something more specific? Check out these other template options , and pick your favorite.

22. Expand on the “Why” of your Business

Take a cue from Simon Sinek and elaborate on the reason you started your business in the first place. Use the hashtags #SimonSinek  and # startwithwhy What is the problem you are solving, or the industry gap you are aiming to fill? Share your story with your followers, it’ll lend them some important insight into your business.

23. Show Glimpses of the Creative Process

Whether it’s choreography, painting, construction, chiselling… whatever your art form, reveal parts of your creative process to involve your audience. Show them where the magic happens. This is a variation of the BTS Reel we talked about earlier.

24. Unboxing

Did you just buy new items to create a line of custom products? There are many ways to do the traditional unboxing. The reason this type of video always works is because people feel like they’re opening a present with you. It works great with themes, festivals and funny filters too. 

Here’s how Sephora shows us what’s in their vacay set, and what each product can do!

(B) 16 Ideas to Promote your Products

Instagram Reels can be a powerful tool for people to better understand the nuances of your product — if used right. Here are a few ideas to get you started:

1. Product demos

CoverGirl , for instance, showcases their makeup products and uses them for tutorials and demos. They also explain what sets their product apart, and guess what — this is all rolled into just one reel! 

Edit and use these ready-to-use templates — they’ll come in handy in creating professional-looking, to-the-point product demos.

2. Tutorials & Educational Content

After you’ve initiated a conversation with your followers, and zeroed in on a gap in their knowledge or understanding, you can make relevant tutorials and guides based on your knowledge area. 

We’re talking about everything from how-to’s, dos and don’ts, to myth-busters, statistics and research. Myth v/s Truth Reels are very popular on Instagram right now, especially with #YupNope trend. 

Check out how Sephora does their tutorials: 

Educating your followers is a fantastic way to increase engagement; it goes hand-in-hand. Your content can be tips about your product or the research surrounding your product. 

You can use the ‘talking head’ format — where you film yourself talking about each tip as well as putting important text in the frame — which is simple and easy to digest. 

Here’s how self-help creator Matt D'Avella uses this format to create videos around productivity and growth: 

Keep it light — educational videos don’t have to be wordy explainers. They can be small skits and make for funny content too! 

You can edit and use these pre-made templates for making videos on tips.

3. Get Influencers Involved 

You can reach out to influencers or micro-influencers and ask them to make reels about your product, and then reshare these with the corresponding captions and hashtags.

Here’s Fashion Blogger Lena Daniels promoting her favourite small shop WhatevaLola through the hashtag #supportsmallbusinesses through an unboxing video of the products they sent her.

4. Product Teasers

This is a teaser to pique the interest of your followers, and to keep them tuned in to what’s coming next. Make sure your preview is enticing and doesn’t give away too many details about your product before the launch!

You can use this template for this idea to create a sense of curiosity in your audience, choosing from thousands of stock images and stock videos to find and use the ones that fit the bill.

5. Countdown to a Special Event

You could even use some of InVideo’s countdown templates to count down to a product release, a sale, or even your organisation’s anniversary.

Have you watched ‘Pretend It’s a City’ on Netflix? Their teaser is one we love!

6. Mini Q & A 

Again, the #YupNope trend can work really well with the Reels format, because it can answer questions in a way that’s short and snackable for the audience. 

7. Reels to Announce Sales/Discounts/Giveaways 

Using Reels to announce these creates a feeling of exclusivity for your followers, which leads to more chances of them returning to your page.

Here’s how Sephora promoted their sale :

You’re in luck — we have the perfect pre-made InVideo templates for this; for giveaways , sales , discounts and tons of templates for promo codes , too.

8. Hyperlapse videos

Moving time lapse videos or hyperlapse videos are created by the camera moving considerable distances during the time of capture, to create and capture motion paths including camera angle changes. It’s much like a tracking shot, really, and you can use this format to promote your products. 

Combined with thumb-stopping music, this is how captivating it can be:

9. Products in Action 

This can just be people using your products. Like if it’s sneakers, then you can just create and post Reels of people walking on different types of roads. 

Here’s a small runway walk that shows the model in different clothes. Although Zina isn’t showing off her own products, but putting styles together, this is an idea worth taking a cue from, for your own products. 

10. Behind-the-Scenes Footage 

Trust us — you can have behind-the-scenes footage for days; there are just so many ways to spin this and leverage it to promote your products. We’ve already discussed this before. But there’s just so many ways to mould this idea. Here are a few, off the top of our heads — 

Idea #1 - Shoot the Concepts Behind your Production

Check out how this accessories store called Carly’s Corner showcases the behind-the-scenes of a shoot:

People are curious about what goes on behind a production — so give them a glimpse into not just the triumphs, but also the hilarious goof-ups and mistakes. You can go all out and use the below template to a make a Bloopers Reel:

Idea #2 - BTS of the Making of the Product

We suggest you use a trending song so you’re most likely to be noticed in the algorithm. Does a song fit the mood of the process you’re working on currently?

Here’s block print and textile brand Gitto   showing off their gorgeous hand-block printing process:

Idea #3 - BTS of Packaging and Shipping 

Use this idea to make a Reel that’s kind of like a reverse unboxing. 

Do you use cute fillers to package your items? Or is your packaging eco-friendly? That would add to your appeal. Especially for a small business, what are the nifty cost-cutting measures you use when you ship your products? Are there unique ways in which you keep your product safe? 

Check out how Carly’s Corner showcases the packaging of their client gift boxes:

Idea #4 - Film a BTS for Custom Pieces 

What’s the story behind your product? What prompted your client to order this specific item, and did you run into any issues while creating it? 

What did you enjoy about this process most? Spill the beans in the Reel.

11. This or That videos 

This is a super simple way to showcase multiple variations of the same product. Ask your viewers — do they prefer one colour over the other? If — say — it’s a reversible jacket, which side do they prefer? Make it into a poll and link it to your story for added reach. 

12. Shoutout Reels for Other Brands’ Products 

There’s a bunch of permutations and combinations you can try out. 

If your product is a foldable table, what kind of vase would go best on it? Or which brand’s table cover? This is a great way to link to other small businesses (likely with complementary products) you’re collaborating with. Go ahead and create a shout out Reel!

Tyra Banks did a shout-out reel for an ice-cream brand, for instance:

13. Before / After Videos 

This can work for all kinds of products. Take spaces, for instance. 

If you have a new workspace, you can show your old workspace and contrast it with your new one. It’s a great way to show that your business is growing, and to keep your followers updated on what it looks like. You can even use the green screen effect for this idea and point to different images.

14. Show how your product solves a problem

Pinpoint the unique features of your product. This can be a before-after video too, especially if you provided a solution for an existing problem. In that case, show the problem first, and then depict how your product solves that. Don’t be afraid to have fun with it.

You can take a cue from this jaw-dropping before/after Reel that Foxterra Design made:

15. Show close-ups of your products 

Really focus on all the small details a customer might be interested in. Since most people are shopping online, they would want to get as close to feeling the product in their hands. Here’s a template you can use to show the intricacies and designs of your products. 

Here’s a how a jewellery brand showcases their earring collection in their Reel:

16. Create Reels of the Lifestyle Around the Product 

If it’s a bath bomb, show the tub with candles and a book and mood lighting, and really paint a picture for the audience. Here’s another opportunity to link back to complementary products! 

Check out how luxury candy boutique Sugarfina creates a lifestyle around its tea, by making it a part of their self-care day: 

40 Instagram Reels ideas— CHECK! Now, let’s step it up a notch with Instagram Reels Remix.

5. How to use Instagram Reels Remix

You have to give it to Instagram — they do know how to keep us on our toes, with every new feature that comes out. Similar to Tik Tok’s duet feature, Instagram Reels remix , released in March, 2021, allows you to “remix” another account’s reel. Their reel will appear on one side of the screen, and your reel, in the other half.

How to use Instagram Reels Remix

Source: Instagram

The idea is simple — this feature allows you to react or respond to another reel, or put your own spin on things. The Reels will be shown side-by-side, and will play at the same time. Think singing challenges, virtual dance offs, and a whole lot of interaction.

So how do you make an Instagram Reels Remix ? Here’s how:

All set? We’ve got more ideas for you — this time, for Instagram Reels Remixes. 

(6) 5 cool ideas for you to use Reels Remix

According to Instagram , “Whether you’re capturing your reaction, responding to friends or bringing your own magic to trends, Remix is another way to collaborate on Instagram.”

So it’s all about reactions and putting your own spin on things. Here are a few ideas to get you started —

(A) A Virtual Dance Tutorial or Dance-off

Put on your dancing shoes for this one! It’s all about matching your steps and timing with a previous Reel, and putting out your own version once you’ve learnt how to pull off the dance routine. Pretty impressive when you watch the Reels playing side-by-side, in real-time.

With so many of us around the world in lockdown again, a virtual dance-off is a great way to spend time with your friends online, engaged in a virtual dance-off.

(B) Funny Reaction Snippets

Who doesn’t like a good, responsive audience? People who are inherently performers are missing their live audiences lately; Instagram Reels Remixes might just be the next best thing.

(C) Singing Duets or Having Singalongs 

Calling all musicians — this Reels Remix trend needs your participation. Bring your instruments, and your sick beats to this duet, it’s a great way to have a blast with your musician friends online.

(D) Work out together

Fitness enthusiasts — here’s a way for you to ride this Reels Remix wave. You can respond to someone else’s workout with you doing the same routine. What better time than now to get fit?

(E) Find A Wacky Way to Send a Message

The idea behind Instagram Remix Reels is to collaborate and get wacky together. So find a way to convey your message with some flair and quirk. Keep it light, to-the-point, and relatable. 

The Reel Remix above is a great example that illustrates that not every single Reel Remix needs to be a reaction. Flex your creative muscles; you can have one person dancing and the other talking, like Armiel Chandler and Taylor Cassidy did.

Get started making your own Instagram Reels Remixes; we have a feeling this feature is here to stay. 

Congratulations! You’re all set to plan, create and post engaging Instagram Reels and Reels Remixes to keep your followers hooked. If you want to learn how to leverage Instagram stories for business , head over to this article we’ve put together. You should also sign up for a free account on InVideo to leverage the 5000+ templates that can be fully customised to create your own Reels!

We’d love to help you with your questions, so leave them in the comments below. Also, if you did find this guide helpful, please feel free to share it with your friends who are also looking to create Instagram Reels.

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10 INSTAGRAM REELS Ideas for Photographers

photography reel ideas

Today we show your 10 possible Instagram Reel ideas for you to try out! We can’t wait to see what reels you create!

In today’s Youtube video we are giving you 10 Instagram Reel ideas for all our fellow photographers out there! More than ever it is important that you are using the Reels feature on Instagram to help you reach a larger audience and more people that might want your services! We are so excited to share these with you so take a look!

10 Instagram Reel Ideas

Behind the scenes of you in action.

This is probably most of our Reel content because, we get to show our potential clients what it would look like to work with us. They get to see how we communicate with our clients, how our clients are reacting to our prompts and poses! It is definitely a go to for us!

A Tour of your Gear

This is a great Reel for our fellow photographers. This is probably one of our most frequently asked questions, which is a great way to find ideas for other reels as well! Make reels catered to your audience. What do they want to know?

Explain your Posing

Let your audience know what kind of poses you do, and HOW you do them! People are dying to know and this not only educates your fellow photographers but also potential clients!

Explain your Shooting

This is another great idea for our fellow photographers! Explaining how you chose the camera settings you did for certain shots or why you chose them is a great Reel idea! This can also help your clients better understand the ideal lighting that you are looking for or why did my photographers choose this spot for photos!

A Wedding Day in 30 Seconds

People love to see behind the scenes of a wedding day. It gives people a look into what you as the photographer are doing during a wedding day as well as gives inspiration and ideas to future bride and grooms!

Office Tour

Like before, people love to see behind the scenes! People might shy away from showing their work space because it may be on the couch or at the kitchen table. But, don’t hold back from showing that. People want to know what your real life is like. When in doubt be authentic with your audience, it always does well!

Something that is Relatable to your Peers

This is a great chance for you to get creative, grab sounds and make a little skit that might be relatable to other photographers! This is always a hit and is a way to show off your humor!

A Day in your Life

This is such a fun way to show everyone what it’s really like to be a photographer! Show them that shooting is just a little part of ALL of the other things I do. People are interested in what you do behind Instagram and behind shooting a wedding! Show them what it’s really like to live a day in your shoes!

Packaging Something

People love to see a transformation, this could be putting together your client gifts! This could also be how you put together a styled shoot! This is another great way to show what you do behind the scnes!

Show Some Trends

Show your clients awesome new trends in the industry like ceremony backdrops, color pallets, florals, etc. Inspiration always does amazing on social media!

We hope you loved this video and are excited to try some of these ideas out in your next Instagram Reel! Remember to keep creating and inspiring! If you want more videos just like this remember to check out our YouTube channel and subscribe so you don’t miss out! We have new videos every Thursday!

Need some basics on Instagram Reels? Here’s a How To Guide !

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10 Amazing Instagram Reels from Photographers

10 Amazing Instagram Reels from Photographers

TikTok has taken the world by storm, and Instagram has followed suit. Instagram is naturally a bit more photographer-friendly, and Instagram Reels has equipped photographers with the power to share highly-engaging videos better than ever before. These 15-second videos are short and attention-grabbing, and the app includes plenty of editing tools. With a combination of luck and great content, there’s a chance you could be discovered through your reels.

Many photographers have been slow to adapt to Reels, and maybe haven’t even used IGTV yet. Video is a powerful tool, even for photographers that deal in static images. Photographers can get a lot more eyes on their content through Reels and other videos, so it’s worth experimenting with them. It doesn’t have to be a viral TikTok-style video to perform well!

Related:  10 Great Instagram Story Ideas for Marketers

1. paul nicklen’s wolf close-up.

          View this post on Instagram                       A post shared by Paul Nicklen (@paulnicklen)

Nature photographer Paul Nicklen is no stranger to wolves, and this crisp close-up video will familiarize you with them as well! Not only are Paul’s photos and reels fantastic, but each comes with a detailed caption about the story behind it.

2. Ted Hesser’s Winter Adventures

As if adventure photography needed to be any more inspiring?? This Reel from adventure photographer Ted Hesser is just a compilation of iPhone clips while skiing across mountains in search of good photo opportunities. Despite it just being filmed on a phone, it looks great and might inspire you to go somewhere crazy with your camera!

            View this post on Instagram                                       A post shared by Ted Hesser (@tedhesser)

3. Nolan Omura’s Hawaii Collage

            View this post on Instagram                                     A post shared by Nolan Omura (@nolanomura)

This Reel is a full of awesome action and adventure shots from around Hawaii by underwater photographer and videographer Nolan Omura. It showcases how incredible his work can be, and why he’s worth giving a follow. If your Reel can go viral, even just a little bit, it helps to have a catchy song and some great shots so that people who are interested in your photography will know what they can expect.

4. Tutorials with Demas Rusli

          View this post on Instagram                       A post shared by Demas Rusli (@demas)

Now this is the kind of content that can really get you noticed. Demas Rusli has dozens of Reels on his profile and most of them are condensed 15-second tutorials or behind-the-scenes of his photoshoots. Many of these include voice-overs too. They are like mini-vlogs, and don’t give anyone a chance to get bored before they’re over.

5. Explore Nature with Michael Shainblum

            View this post on Instagram                                 A post shared by Michael Shainblum (@shainblumphotography)

Landscape Photographer Michael Shainblum has just a few Reels, but they are full of wonderful time-lapses and aerial videography. If you’re looking for more eyes on your landscape photos, some gorgeous time-lapses like this are a great opportunity to diversify into video content that has social reach.

6. Behind the Scenes of Under-Celebrated Beauty

            View this post on Instagram                               A post shared by CreativeSoul Photography (@creativesoulphoto)

CreativeSoul Photography brands themselves as capturing under-celebrated beauty. And their Reels capture the underappreciated behind-the-scenes of their stunning photos. This is a great way to see the setup of many shots that feel like they were all-Photoshop.

7. Pastel Goodness with Maria Marie

            View this post on Instagram                             A post shared by Maria Marie Creative Lifestyle (@cestmaria)

Maria Marie has an aesthetic to die for. Her pink pastel look is consistent across her entire feed but also her Reels. Her Reels maintain the look but go behind-the-scenes to see how she lives her life and sets up her photos. This really goes to show that even if you do primarily photo content, there is a way to keep video on-brand.

8. Gorgeous Sunsets from Ilhan Eroglu

            View this post on Instagram                           A post shared by İlhan Eroğlu (@ilhan1077)

İlhan Eroğlu is a photographer from Turkey, and he has a few great Reels that showcase the great landscapes that he can capture.

9. Creative B-Roll Using a Mobile Phone from Jordi Koalitic

          View this post on Instagram                       A post shared by Jordi Koalitic ?? (@jordi.koalitic)

Creative B-Roll ideas from Jordi Koalitic . Check out his popular LR Preset Pack here .

10. Phone Tricks by Jordi Koalitic

Another legendary reel by Jordi Koalitic . Learn some interesting phone tricks for mobile photo and video production!

Read next:  5 Tips for Making EPIC Reels on Instagram

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How to Use Instagram Reels in Your Photography Business

Social media, nicole hill.

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As a photographer and a business owner, it’s really easy to get overwhelmed by the amount of things you feel like you need to do from day to day. Whether it’s showing up in your stories or posting to TikTok or remembering to engage with people on Instagram, it’s like every day there’s something new to do.

I get it, trust me. It’s a lot.

And, when I saw that Instagram had released yet another feature last year with Reels, I was tired before I even looked into it. I remember thinking, “how the heck am I supposed to balance something else on social while still trying to grow my business?”

But Instagram Reels have ended up being one of my very favorite ways to show up on social media and engage with people from my phone — and they’re fun! Plus, it can actually be super impactful to use Reels in your business, I promise…. and you don’t need to make up dances, point at words, or be something you’re not. Here’s what you need to know.

Why are Instagram Reels so good for photographers?

If you’re anything like me, you’ve definitely spent quite a bit of time scrolling down the Reels section of your Instagram app, and that’s exactly why they’re so powerful. See, the Instagram algorithm is weirdly smart — and it knows how to show people what they want to see. Since the algorithm showcases the things people are searching for or are interested in, it’s a great opportunity to show up for an audience that might not follow you yet. For instance, if someone who just got engaged has been searching for a wedding photographer on IG, your wedding photography Reel might just show up on their feed — similar to the Explore page.

How to use Instagram Reels the WRONG way in your business…

I think using Reels the right way can be super, super powerful, but I also think that using Reels the wrong way can have the opposite effect you want. Here’s the thing: you want to showcase YOUR business, your unique light, and what makes you the best choice for someone looking for a photographer. That means that when you show up on Reels, you want to know who you’re speaking to, and you want to talk to your dream future customer or follower. While connecting with people you won’t work with is one of the unexpected joys of Instagram in itself, it’s probably not going to be a goal of yours on Reels.

If you take some time to scroll through your own Reels feed, it’ll be easy to see a ton of Reels trends that you’re probably tempted to follow. After all, it can get hard to try to think of enough inspiring content to actually put together, right? But, it’s so, so, so important to remember that you want to post content that’s going to attract the right kind of person . I see so many aspiring photographers sharing Reels on things like baking cookies, and, while that’s fun (and delicious), it’s probably not going to move the needle in their business if they’re not a food photographer. What would move the needle, though? Sharing a Reel about tips focused on your future customer, like how to choose the right wedding photographer if you’re looking to shoot newly engaged brides. 

Another thing I notice photographers doing that’s a huuuuuge no-no is degrading customers or future customers in any way, regardless of how harmless they might think it is. For instance, they’ll post Reels poking fun of customers who ask ridiculous questions like asking for their raw files or they’ll share a Reel talking about late invoices or people asking for discounts. Here’s the thing: sharing content like that can be super funny but it can also be incredibly damaging to a future customer, especially if they’re already nervous to search for the right photographer. If a future customer comes to your page and feels like you’re super cynical or intimidating with a bunch of Reels that are essentially making fun of them, they’ll probably move on to a photographer who feels more welcoming. 

How to get started with Instagram Reels 

Whether you’re looking to grow your following or attract some new clients your way, Instagram Reels CAN help you get there — and, I promise, it’s not as hard or as intimidating as you think! Your first job is to decide what result you really want, so that you can position yourself as the expert you are. Do you want to share tips for finding the right photographer? Do you want to attract product based businesses? I’m a huge fan of brain-dumping everything, so I want to encourage you to grab a piece of paper and write down everything you want to happen from posting Reels. When you go into it with some strategy, it’s so much easier to make it successful.

Next, you just have to go for it! Reels are one of those things that you’ll get better with as you go, just like with anything good in business. Your first couple Reels may take you forever to figure out, but it gets easier and quicker the more you do it. So, here’s your challenge: post some reels (you can use this brainstorm list as inspo!), and tag me in them so I can see. I’ll pick some faves and share them, too! After all, we’re all in this together.

Instagram Reels ideas for Photographers

  • An introduction into who you are, where you’re from, what you do
  • A behind the scenes look into how you work
  • A client review
  • Sneak peeks from a shoot
  • Tips for your future customer (for example: tips for a stress-free family photoshoot, advice for finding the right photographer)
  • Share a story behind your favorite image
  • Why you should hire a _____ photographer (aka you)
  • Your own journey as a photographer
  • Video clips from your shoots
  • Share your latest shoot to a trending song

There’s so much more to choose, from too — endless opportunities, really! Instagram Reels are such a great reminder that, even though it seems like social media can be super overwhelming, it can be really, really fun, too. I can’t wait to see the Reels YOU create for your photography business, so don’t forget to share them with me! I’m so excited. 

If you’re looking for more help with growing your photography business I’d love to introduce you to something close to my heart:  The Photographer’s Path ! It’s our online course, your step-by-step guide to discovering who you’re meant to be as a photographer, mastering the technical skills to prepare you for a lasting professional career, and building your portfolio to win the clients you dream about.

Give your photography gifts a chance to grow and  sign up for The Photographer’s Path’s waitlist !  We are reopening the doors to March 2nd 2022 and I’d love to help you grow on your photography journey.


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So many great ideas! Thanks so much for these inspiring ideas!

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I've spent the last decade of my life traveling the world as a fashion photographer and i created horizon found to give you everything i wish i had when i was starting my career. here you'll find community, inspiration, and education - to help guide you down the path towards building the photography business of your dreams. my dream is to use this platform to help build a supportive environment in the photography industry., i'm here for you, keep reading.

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photography reel ideas

Reel Ideas for Photographers – 30 of The Best Instagram Reel Ideas

Reel ideas for photographers – 30 ideas.

If you are a photographer, you may be wondering how you can extend your reach on social media. If you are, you are in the right place! Today you will learn 30 of the best Instagram Reel ideas for photographers. You will also learn some other helpful how-to information when it comes to posting on Instagram reels.

Why are Instagram Reels beneficial for photographers?

One of the biggest reasons why Instagram Reels are so beneficial for photographers is because they can greatly expand a photographer’s reach on social media. It is important to know who you are trying to reach when generating reel ideas for photographers. Right now (circa January 2022), Instagram Reels are giving a ton of visibility when compared to other online content types, such as YouTub videos or regular Instagram posts. It is definitely a great time to take advantage of this feature on Instagram.

Do Instagram Reels actually work for photographers?

Instagram Reels can work for any photographer if they are posting the right type of content for their goal. When considering Reel ideas for photographers, it is important to keep this in mind. For example, if you are trying to get more local clients, you should consider creating a reel with some of your best local work, and add a call to action similar to: “[your state], which is your favorite pic?”

Alternatively, if you are trying to expand your global reach or just get more eyes on your content, you could jump on the various photographer trends on Reels. To find these, I’d recommend searching for other photographers, checking to see if they have reels, and engaging with that content. The algorithm will begin to recommend more of this type of content to you.

How long does it take to create an Instagram Reel? 

Creating an Instagram reel can take as short or as long as you want it to. For example, putting a couple of images together in an Instagram Reel may only take a few minutes, but creating a video or participating in a trend could take an hour or more. My best advice here is to try creating a few Reels and then determine how long it will take based on this data.

What time commitment should photographers expect for creating Instagram Reels?

As mentioned in the section above, the time required to create an individual Instagram Reel may vary. Try creating a few Reels to see how long it will take. I’d recommend spending a few hours a week on Instagram Reels to gain traction and become as consistent as possible. This will help you to yield the best results for your business!

Can Instagram Reels hurt my photography business?

In my opinion, the only way that Instagram Reels can hurt your photography business is if you post harmful/inappropriate content. When it comes to creating Reels, we all start somewhere. Keep this in mind when generating photography ideas for Instagram Reels. As a photographer, you probably have a gift for digital media, so give yourself a little credit. I’m sure your Reels will be amazing!

Reel ideas for photographers – Instagram Reels and how to get started

The best way to get started with Instagram Reels is to first do some research on the types of content that photographers are posting to Reels. This will help to give you a good idea of what content does well on Reels. Next, you should start brainstorming the type of content that you would like to create! When it comes to trends, I always think it is a good idea to put your own spin on things. This will help to set you apart on Instagram Reels and further establish your brand.

30 of the BEST Instagram Reel Ideas for Photographers

Photography before and after edits (this is a beginner-friendly reel idea).

Creating a video where you show the RAW version of an image and then immediately share the edited version can be a fun way to show off your editing skills! I’ve found that users typically really enjoy the before and after videos.

Day in the life of a photographer (Great for more established photographers)

I’ve seen ‘Day in the life’ videos do really well on Reels. You could showcase what a typical day is like for a photographer. Users seem to really like these videos because they are curious about how other people live their life.

How you got your first photography client (Everyone can relate to this!)

A lot of people are starting businesses, so creating informational videos around how you are growing your business can be a great way to share your expertise and help out other fellow photographers.

Photography do’s and don’ts (This Reel idea is perfect for advanced photographers)

This is another video that is great if you are trying to reach other photographers. Sharing what to do and what not to do as a photographer can really help others!

What clients should look for when selecting a photographer in your niche

This video will be ideal if you are trying to reach potential clients. These videos work really well if you have a specific niche that you are targeting as a photographer, like weddings or businesses.

Top poses in your niche (Great for fashion and creative photography)

Instagram is definitely the place to go to reach people who are interested in different posing techniques! From weddings to professional photos, you can really target any niche.

Behind the scenes of a photography photoshoot

This video will likely be intriguing for photographers and non-photographers alike. Showing newbies the ins and outs of your photography process during a shoot will be helpful and entertaining.

An Instagram Reel showcasing your favorite photography gear

People are always into learning about different types of gear! It can be really fun to compare gear with other photographers and learn new tips and tricks.

Your journey to becoming a photographer (One of my favorite Reel ideas for photographers!)

Sharing your journey to becoming a photographer can be very inspirational for people looking to start a photography business or entrepreneurs in general.

Product photography shoots (one of my favorite Instagram Reel Ideas!)

If you are a product photographer, showing how you achieved a particular image by showcasing what props and equipment you used can be super fun and creative. Product photography content is one of the best reel ideas for photographers.

Promote a photography giveaway

If you are looking to get more eyes on a giveaway, Reels is definitely the way to do this! Promote your giveaway using Instagram Reels to get the maximum reach without paid ads.

Tips for beginner photographers in your niche

One way to reach other photographers is to provide tips for beginner photographers in the niche that you specialize in. 

Compare your photography when starting to now

Users typically love videos that provide suspense or comparison in some way, and this video is no different! 

Reel Ideas for Photographers – Share the biggest mistakes you made as a photographer

I think that sharing mistakes should be more common on social media. So many people share nothing but their best moments, but if we were to share our mistakes or lessons learned, this could make your content more relatable while helping others.

Share what makes you different as a photographer in your niche

If you are trying to get more clients, you could make a video highlighting your unique aesthetic and what makes your content different. When doing this, just remember to try not to bash other creators.

Highlight photography from some of your favorite local places

If you are trying to reach a local audience, highlighting some of your favorite local places could be a great idea! This would help you to get more exposure without directly promoting your business. This is one of my favorite concepts when it comes to reel ideas for photographers.

Highlight photos from your favorite shoots (One of my favorite Reel ideas for photographers)

Another way to reach a wider audience of fans or potential clients is to highlight photos from your favorite shoots. You could make a video and line up each photo to a different beat in the song to help it flow.

Highlight common misconceptions or myths about photographers

Highlighting common misconceptions about photographers can help to answer questions for potential clients.

Share how you edit your photos

If you’d like to create more educational content for photographers, you could consider showing the secret recipe behind how you edit your photos.

Share the editing apps that you use

Another great way to reach other photographers is to share the apps you use. You could do a roundup of your favorite apps and then also create mini-tutorials for each of the apps on separate videos.

Provide a morning routine or something non-business related so that you can connect with clients on a personal level as well

I think it is important to connect with your audience as much as possible. Creating relevant or adjacent content that isn’t necessarily photography-related, but still connects with your audience, can be a great way to do this.

Do an FAQ video with common questions from your target audience

Doing an FAQ video can answer common questions from potential clients. This can help to further qualify a client before they contact you.

Do an FAQ related to pricing questions from your target audience

Another big question that potential clients often have is around pricing. If you create a video detailing these commonly asked pricing questions, this could also help to further qualify potential clients.

Introduce yourself to your audience ( One of the easiest Instagram Reel Ideas )

If you consistently get new views and followers on your account, introducing yourself to your audience could be a great idea. I think that it is important to relate to your audience and be as transparent as possible. Intro videos help to do this.

Customer testimonial (This Reel Idea is good for ANY business!)

I’m a big fan of customer testimonial videos in general. I think this is the best type of content to showcase others vouching for your work. The best thing a business can do is have other people recommend them to generate word of mouth and credibility.

Why hiring a photographer in your niche is beneficial

Some people or businesses may believe that it is not beneficial or worthwhile to hire a photographer. Create a video to prove these naysayers wrong!

Collaborations with local influencers

If you are trying to generate more buzz locally or in your industry, consider collaborating with local influencers! This is a fantastic way to gain some social credibility and exposure while also continuing to fine-tune your portfolio.

Call for local models (Great Reel idea for creative/fashion niches)

If you are looking for local models to create some new content for your portfolio, consider creating a Reel to promote this.

Seasonal photo content

Instagram users love seasonal content. Consider posting some of your favorite seasonal photos to generate some buzz.

Photo setting videos (Perfect for fashion/creative photography niches)

If there are specific settings that you used to achieve a particular aesthetic for your photos, you may want to create a video to show other photographers the settings that you used to achieve this look.

Reel ideas for photographers – The Official Instagram Reels Guide:

Now that i have ideas for my instagram reel, how do i record.

To record your Instagram Reel, go to the top right-hand corner of the screen and find the ‘plus’ icon. Select ‘Reel.’

Instagram profile example - select plus icon

Next, begin recording!

Begin filming your IG Reel!

How do I add audio to my Instagram Reel?

To add audio to your Reel, go to the left-hand side of the screen and select the ‘music note’ icon. You can then select from various sounds. 

Select the music note icon on the left to choose music

You can also find additional audio by checking out the Instagram Reel explore section and selecting the audio on a Reel that you want to use.

Next, choose through a variety of music options. This will help you with creating reel ideas for photographers.

How do I edit clips for my Instagram Reel?

To edit clips for your Instagram Reel, select the back arrow after you’ve recorded your clips.

Select the back button to start editing your IG Reel. Editing a Reel helps you to come out with a better end result. Consider some of the ideas mentioned above for the best reel ideas for photographers.

You can then select a clip, select the ‘scissors’ icon, and then trim the clip.

Select the scissor icon to edit

How do I add text for my Instagram Reels?

To add text to your Instagram Reel, select the ‘preview’ button, and then the letters on the top right-hand corner of the screen.

Select the preview button to begin the process of adding text. Consider some of the ideas mentioned above for the best reel ideas for photographers.

How can I explore and find trending Instagram Reels?

To find trending Reels, go to any screen on Instagram and select the ‘Reels’ icon in the bottom center.

Select the IG Reel icon below to go to the Reel Explore Page. This will lead you to finding more IG Reel ideas for photographers.

Reel Ideas for Photographers – Summary

Whether you are new to creating content for your business or you’ve been doing it for a while, I hope this video is helpful! You could even combine some of the ideas that I’ve listed above to be even more creative when generating reel ideas for photographers. Just remember, it is important to be consistent when posting to Reels to get the most impact. This doesn’t mean you have to post every day, but at long as you are consistent, this is what matters. 

Have any questions, comments, or ideas? Please leave them in the comments below, I’d love to hear from you! To learn more about Instagram Reels, check out this post from Instagram.

Click here to check out the best product photography props.

Click here to learn about how to thank a photographer on Instagram.

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Instagram Reel Ideas

Looking for Instagram Reel ideas amidst a creative block? You’ve come to the right place. Whether you’re just figuring Reels out or are simply just trying to find new ways to entertain your audience we’ve got some great inspiration to get you creating. But before we share let’s break down Instagram’s latest feature that’s got everyone talking.

Wolf Global_Instagram Reel Ideas_Girl Selfie

Instagram Reels have quickly become one of the most popular ways to create content on the platform. Launched during the summer of 2020, Reels was Instagram’s response to the rise in popularity of TikTok. Just like many of Instagram’s moves to replicate the competition, they were met with mix reviews. But in less then a year Reels have earned their spot on Instagram, being embraced by both creators and brands alike.

READ – Instagram Reels: What’s The Deal?

What Are Instagram Reels?

Instagram Reels are 30 second multi clip videos, similar to TikTok. Instagram provides a bunch of creative tools to add things like audio, text, emojis and other edits to create your videos all within the all itself. The main differences between TikTok and Instagram is the 30 second time limit for content, among a few other things. However the essence and even look of the two are extremely similar. This makes it easy for those used to TikTok make the transition over to Instagram Reels.

Wolf Global_Instagram Reel Ideas_Instagram

Now that you’ve gotten the crash course it’s time to get creating with these fun Instagram Reel ideas!

1. Get To Know You

Wolf Global_Instagram Reel Ideas_Get To Know You

A great way to introduce yourself or your brand to the world of Reels is by doing a “Get To Know You” segment. This is such an easy thing for both influencers and brands to create. Pick a few things you want to share with your audience and create clips to represent each of them. Brands for example might want to highlight things such as green initiatives, product selection or introduce their founders. For influencers you could cover topics such as where you live, the niche of content you create or fun facts about you.

2. Behind The Scenes

Wolf Global_Instagram Reel Ideas_Behind The Scenes

One thing that a lot of Instagram users are always interested in is seeing the behind the scenes of their favourite brands or creators. There are so many Reels that can be created from this one idea alone, which is what makes it a great one to keep in your arsenal. Sharing what goes on during a photoshoot or how you edit your pictures are great Instagram reel ideas for influencers and creators. For brands you can easily share the behind the scenes of creating a product, or services you offer.

3. Tutorials

Wolf Global_Instagram Reel Ideas_Cooking Tutorial

It’s almost as if Instagram Reels were perfectly created to share tutorials. Whether it’s sharing your go-to life hacks, favourite recipes or beauty routines it’s another one of those Instagram Reel ideas you’re sure to return to over and over again. The trick for creating a tutorial with Reels is to keep it quick and simple to understand. Things that require several complicated steps might not be the ideal topics to cover on Reels.

4. Before And After

Wolf Global_Instagram Reel Ideas_Before And After

Everyone loves a good before and after, so why not bring them to life on video with Reels? This is a great idea for businesses like salons, interior designers and other industries where visual reveals are everything.

5. Get Ready With Me

Wolf Global_Instagram Reel Ideas_Get Ready With Me

6. Outfits Of The Week

Wolf Global_Instagram Reel Ideas_Outfits Of The Week

Can’t always get that perfect shot of your outfit of the day for Instagram? Why not quickly snap some videos of your looks and put together an “Outfits of the Week” Reel? A great way to do this is to pick one particular area of your house (or neighbourhood) and shoot a quick little video of your look for that day. You can spice it up a little by jumping or twirling at the end of each video, to add to the transition to the next frame.

7. Reel/TikTok Trends

Wolf Global_Instagram Reel Ideas_TikTok Reel Trends

If you’re still looking for Instagram Reel ideas that go beyond what we’ve mentioned above, rest assured a weekly trend is sure to pop up. There are many Reel and TikTok trends that everyone can’t help but duplicate like that baked tomato and feta video that got everyone hungry.

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Instagram Reel Ideas for Beginners

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Instagram Reels Templates: All You Need to Know

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Let’s talk Instagram Reels: presenting 15-second videos including music, visual effects, and even more easy-editing tools!

Looks like Instagram got some inspiration from TikTok on this one! Everyone is talking about how the two are strangely similar, and with TikTok’s political setback pushing them out of the game, it only makes sense that Instagram is picking up the slack.

Let’s face it. Instagram Reels are the next Big Thing for social media influencing and branding, and you need to get on board.

So – how do they work, and how can you use them to promote your business? Read on to learn everything you need to know about Instagram Reels.

photography reel ideas

How Does It Work?

With Instagram Reels, you have the power to create and share spliced 15-second videos with multiple clips, visual and audio effects, and a new and improved editing experience. Here’s how it works.

Instagram Reels you post to Explore will be displayed on your profile in the Reels tab, and Reels you post to your Feed will also be displayed in your main profile grid. You can even share Reels to your Stories, but they’ll disappear within 24 hours.

photography reel ideas

If your account is public, anyone and everyone can see and share your Reels. Users will be able to use your original audio in their Reels and find your Reels via Explore.

photography reel ideas

What Are Featured Reels?

If your Reels follow the Community Guidelines, there’s a chance Instagram will Feature you in Explore, exposing their global audience to your brand. You’ll receive a notification if your Reel is Featured.

Instagram Features Reels that people love. These Reels include a broad range of creators, styles, and genres from everywhere on the platform – so yes, you really could be Featured!

photography reel ideas

How Do I Get Started?

The Instagram Reels feature allows you to splice multiple clips into a single, 15-second video with audio and visual effects that you can share with Instagram’s global platform.

Record your Reel using the Instagram Camera by clicking the camera icon at the top left of your Feed or by swiping right anywhere in your Feed. You can also use videos from your phone’s camera roll by swiping up inside Instagram Camera.

Scroll through the bar at the bottom of your Instagram Camera until you find “Reels” and start creating!

photography reel ideas

How Do I Add Audio To Reels?

By clicking “Audio,” you can browse Instagram’s music library to find engaging music for your Reel.

photography reel ideas

You can also add audio from other users’ Reels. Get Featured faster by using popular audio tracks and participating in trends!

To open up a Reel’s audio track, click the audio at the bottom left of the Reel. Then choose the “Use Audio” button to start recording your own Reel with the duplicated audio track.

photography reel ideas

How Do I Edit Video Clips?

You can adjust the speed of your clips to make them fit into your 15-second timeframe by clicking “Speed.”

photography reel ideas

Instagram Reels includes a variety of effects to make your Reel that much more entertaining. Click “Effects” to try them out. Scroll through the bar at the bottom to choose your desired Effect.

photography reel ideas

If you’re worried about your video being too long, you can limit the length of your clips before you even record them by clicking “Timer” and adjusting the length accordingly.

photography reel ideas

Once you’ve recorded or added your first video clip to a Reel, use the “Align” feature to line up all of your clips. This is especially helpful if you’re editing multiple clips of the same subject.

photography reel ideas

When you’re done putting your Reel together, click the right arrow button to complete the editing process. You can add stickers, drawings, and text to your Reel before sharing it.

photography reel ideas

If you don’t share your Reel immediately, it automatically saves as a draft unless you choose otherwise. You can also save drafts to your camera roll to use later.

What Does Instagram Do For My Brand?

Use Instagram Reels the right way – and boost your business.

Instagram modeled Reels after the popular TikTok app, a social media platform where users create and share 15-second videos inlaid with music. TikTok is a highly successful market for young and middle-aged adults, who gave TikTok its fame by spreading trending challenges around the world.

According to Business Insider , TikTok has surpassed 2 billion downloads globally and serves over 100 million users in the United States. However, the US continues to safeguard against TikTok’s national security risk, effectively pushing the platform out of the social media game.

Instagram Reels is picking up the slack. These short-form videos are a creative outlet for influencers, businesses, and everyday people to connect with a broad and diverse audience, and they’re the perfect tool for you to reach your ideal clientele.

Use Instagram Reels to create cute, quirky, or charming videos unique to your studio – and reach customers who are genuinely interested in your style, genre, and product

How Do I Create Instagram Reels For Business?

Don’t overthink. Your Instagram Reels are short snippets that tell your story. Instagram Reels for photographers are real, raw, authentic expressions of your studio. So act natural!

Need some ideas? Share a brief message with your followers. Give them a look around your studio. Showcase your wall art or albums. Rave about your latest masterpiece. Make a Reel out of a video testimonial.

As long as you do what’s natural to you, your ideal clients will come straight to you. Our very own influencer and professional photographer, Jenn Bruno Smith , jumped on the Instagram Reel bandwagon early, and she’s already connecting with thousands of prospective customers – simply by sharing 15-second clips of her work.

photography reel ideas

Does It Work?

Time is precious, and we live in an age where everyone is moving all the time. Instagram Reels is the perfect way to capture your ideal client’s attention and leave a lasting impression – while only taking up 15 seconds of their time.

Let’s look at how the most well-known brands in the US are using Instagram Reels and how you can implement their strategies in your Reels.

Instagram has Featured several of Will Smith’s Reels in Explore, but the current favorite seems to be the behind-the-scenes look at his creative work “Out of Focus.”

photography reel ideas

This Reel captures various shots of Will Smith working the camera on-set. It also includes a couple of sneak peeks of his creative piece, “Out of Focus.”

Take a page out of his book and try creating a behind-the-scenes Reel. Look below for a few similar examples from Boudoir by Jennifer Smith.

photography reel ideas

Illustrate your creative process and give your followers an idea of what to expect from their photoshoot. Show them where they come into play!

Dior Makeup

One million views and counting! Dior Makeup took a different approach by promoting their new product, Diorshow Iconic Overcurl Mascara.

photography reel ideas

Here’s Jenn’s take on Instagram Reel product promotion:

photography reel ideas

Try using Instagram Reels to put the spotlight on your final products. Share video testimonials and final images with your followers. Record clips of your clients’ album reveals, get a couple of shots of your wall art in a client’s home, or present some prints on camera.

In other words, show your prospective clients what they’re missing!

Camila Coelho

Instagram influencer Camila Coelho moved her way up to Featured by transforming her Reels into masterful beauty tips.

photography reel ideas

In this Featured Reel, Coelho offers a tip for social media users on how to take simple professional photos for the gram.

Consider sharing a few helpful how-tos in your Instagram Reels. Boost your followers’ confidence, advise them on posing, give them the do’s and dont’s, or offer wardrobe and styling tips.

It really works – look at Jenn’s real-life success Reels!

photography reel ideas

Yes, even Netflix is rising in the Reel ranks! This Reel has 7 million views and counting, all from this 15-second sneak peek.

photography reel ideas

Give your followers an incentive, and they’ll come straight to you.

Keep scrolling to see how Jenn does it.

photography reel ideas

Share some quality content about your client’s session experience. Illustrate your service in 15 seconds, and let their imagination do the rest.

Bonus points if you use trending location tags and hashtags! To attract more attention, write captions on all of your Reels, and interact with your followers in the comment section. If inspiration strikes and you have a bunch of ideas all at once, try scheduling your Reel with Instagram’s partner app, Later .

What’s Next?

Instagram is a thriving platform with an ever-increasing fanbase. Over 107 million users actively use Instagram each month, and according to Statisa , this number is estimated to grow to over 120 million by 2023.

Influencers, brands, and businesses (and even some photographers!) are already taking over the Instagram Reels Featured section. Whether you’re an experienced social media user or a beginner in the branding game, Instagram Reels is for you.

Tell your studio’s story with Reels that reflect who you are and what you do, and you can rise in the ranks like the best of them. Use your Reels to showcase your service and share exclusive content, sneak peeks, and behind-the-scenes glimpses. Give your clients a 15-second taste of your work with Instagram Reels, and they’ll come looking for more.

Start creating your Reels now! Instagram just launched Reels, and clearly, some users already have their favorites. 

Open up your Instagram Camera and start recording, because it’s time to get your name out there.

Need help building your photography business? Join The High Rollers Club on Facebook and take the next step toward success!

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Founder of Photography to Profits and high-performance coach to multiple 6-figure photography businesses. Humberto coaches photographers from his special operations military experience and photography sales and marketing experience. After years of high performance in Marine Special Operations and building businesses, he knows what works.

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Best 14 Instagram reel ideas for photographers

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  • April 11, 2023

Instagram reel ideas for photographers

You may wonder how to increase your social media reach if you are a photographer. It can be overwhelming to see your Instagram reels. It’s another thing we have to do, and photographers are more comfortable with photos than they are with text content. I’ve noticed that reels increase my engagement. Those telling you to do it if Instagram is your priority are not lying. These Instagram reel idea’s for photographers might inspire you to create your content on Instagram. Continue reading.

Table of Contents

Can Instagram Reels really work for photographers?

If they post the right content, Instagram Reels can be a great tool for photographers. This is a key point to remember when looking at Reel ideas. If you want to attract more local clients, then you might consider creating a reel that features some of your best work and adding a call-to-action like: “[your state], which was your favorite pic?”

You could also use Reels to increase your international reach and get more people to your content. These can be found by searching for other photographers and checking to see if reels are available. This type of content will be recommended by the algorithm.

How useful is Instagram for photographers?

The biggest reason Instagram Reels are so useful for photographers is that they can help increase a photographer’s reach on social networks. When creating Instagram reel ideas for photographers, it is important to understand who you want to reach. Instagram reels are gaining a lot of attention compared to other types of online content, such as regular Instagram posts or YouTub videos. This is a great opportunity to use this feature on Instagram.

Instagram reel ideas for photographers

Here are top and creative instagram reels ideas for photographers:

Behind The Scenes is a game changer

Behind the scenes is one of our favorite reels. People love to see behind the scenes. It helps potential clients see what it is like to work with you and makes them feel more comfortable about the idea of taking a look behind your lens.

Make Before and After Edits

A video that shows the RAW image of an image, and then shares the edited version is a great way to showcase your editing skills. Users enjoy watching the before-and-after videos, I have found.

Studio, Client Closet, Products

Do you own a studio? Do you have a studio? Give it a quick tour for 30 seconds! What’s in your client’s closet? Display your favorite pieces and list the reasons why you think clients should buy them! Prints and products for sale? These are great ways to showcase them easily. This example requires you to only show your hands, not your face. For those who are camera-shy, this is a win-win situation.

First photographer

Many people start businesses. Creating informational video content’s about how to grow your business can help you share your knowledge and help other photographers.

You should use Instagram to reach people interested in different poses! You can target any niche, from professional photos to weddings.

Tips and Hints

What are some ways you can suggest families prepare for outdoor sunset sessions? What items should they not forget? What are your top recommendations for where to shop for wardrobe items? Style tips? Preparing for a newborn in-home session: What are your styling tips? There are many ideas for tips and tricks that you can share with others about where to shop, what clothes to wear, and how to prepare. Those of you who worry about copying competitors will need to let go.

Tell A Story

Share a vulnerable story. Tell a personal story. The reason you do what your do. Your family and children. You can relate it to your business or not at all. These stories connect me with my audience and followers on a deeper level. I’ve shared some of my entrepreneurial journey and my life behind the scenes. People will follow people they like. Sure, there are tips, hints, and fun things, but sometimes you have to be yourself. Inspire people. Get to know them. Allow them to get to know you.

Product Photography Shoots

Product photographers can have a lot of fun and creativity by showing the equipment and props you used to create a specific image. One of the most popular reel ideas for photographers is product photography content.

Tips for beginners

You can reach others, photographers, by sharing tips with beginners in your niche.

Compare your photo quality before and now

This video is no exception. Users love videos that offer suspense or comparison.

Highlight your local landmarks

Highlighting your local favorites could be a great way to reach local audiences. This will help you get more exposure for your business without promoting it directly. This is one of my favorite reel ideas for photographers.

Create an FAQ video to answer questions from your audience

A FAQ video can help answer potential clients’ questions. This will help you to qualify potential clients before they contact your company.

Collaborations With Local Influencers

You can create more buzz in your area or industry by collaborating with local influencers. This is a great way to increase your social credibility and expand your reach while still fine-tuning your portfolio.

Video setting

You may create a video showing other photographers what settings you used to achieve that particular look.

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15 Instagram Reels Ideas to Post Today

15 Easy Instagram Reels Ideas to Post Today (+ Free Planner)

In need of some Reels inspo? We've got you covered.

Brainstorming ideas for your Instagram Reels content can be tough, especially if you’ve hit a creative block.

To spark some inspiration, we’re sharing some evergreen Instagram Reels ideas to use, whether you're a brand or creator.

And once you're ready to plan (and film) your content, download our free Instagram Reels planner :

15 Evergreen Instagram Reels Ideas

ICYMI: Instagram Reels are a major growth hack right now.

And according to Instagram, the algorithm favors Reels that are entertaining, inspiring, or experimental.

But churning out Reel after Reel takes time and creative brainpower, so here are 15 evergreen Instagram Reels ideas you can use today (and replicate again, and again):

Introduce Yourself

Show the “Real Side” of Your Brand

Take Followers Behind-the-scenes

Show a Before and After

Offer Tips and Tricks

Give a Sneak Peek

Hop on a Trend

Repurpose Social Content

Share How-to Videos

Highlight Products

Spotlight Your Community

Create a Listicle

Share a Day in the Life

Answer FAQs

Tease Upcoming Videos

#1: Introduce Yourself and Tell Your Story

Whenever you’re in a creative rut (or have a surge in new followers), create a Reel introducing yourself or your brand.

Creator Cristal of @thefredrickhouse created a simple — yet effective — Reel sharing her story and the type of content she creates:

You can edit old video clips together along with a voice-over and text overlay, or you can simply speak directly to the camera — dealers choice!

TIP: Use Instagram's pinned posts feature to pin your introductory Reel to the top of your grid. That way, new followers can learn about you right away.

Join over 4M creators and brands and start scheduling your Instagram Reels in advance so you can save time and get more views. Create an account today!

#2: Show the “Real Side” of Your Brand / Product

With perfectly curated feeds on their way out, this Instagram Reel idea lets you share a less filtered side of your brand.

And it makes for the perfect “Instagram vs. Reality” video:

If you don’t typically share this type of content, give it a whirl!

After all, authenticity on Instagram is the name of the game.

#3: Take Your Followers Behind-the-scenes

Pull back the curtain and show your followers some behind-the-scenes action.

Whether it's a timelapse of you scheduling content or sharing what really goes on during a product launch, these Reels are easy and effective.

Plus, they add a level of relatability — running a business or being a content creator isn't all glitz and glam.

So, the next time you’re at a photoshoot, packing an order, or answering emails, take out your phone and start filming — easy peasy.

#4: Show a Before and After

Sharing before and after videos are a great way to  increase your engagement .

Not only are they intriguing, but they can also be satisfying to watch — the recipe for a perfect Reel.

You can do before and after Reels for home renovations, recipes, makeup tutorials, illustrations, and more.

The sky's the limit here!

#5: Offer Tips and Tricks

If you’re all out of ideas, tips and tricks are a great place to start.

No matter your industry, you hold valuable information that can help your audience.

Whether it’s sharing styling tips, or TikTok SEO hacks, the creative options are endless.

They don’t have to be elaborate either. Try sharing one quick tip and ask your audience to comment on what tips they’d like to see next.

#6: Give a Sneak Peek

If you find yourself in a pinch for Instagram Reels ideas, create a sneak peek video.

Many brands and creators use this type of content to create hype around a new product or an exciting launch:

You can also use it to promote or tease an upcoming event, workshop, or series.

#7: Hop on a Trend

While following trends shouldn't be your only strategy, they do have a purpose.

Trend-driven content is an easy way to give your Reels a serious boost in engagement (and discoverability).

It can be as simple as using a trending song in your video, or hopping on a trend that's making its rounds on the platform:

While every trend might not be a fit, hopping on relevant trends (occasionally) can help you engage with current followers, hook new followers, and grow on Instagram. Win-win.

Need help staying on top of trends? Bookmark this: The Top Instagram Reels Trends to Try This Week

#8: Repurpose Social Content

Take a look at your arsenal of content: previous Instagram posts, TikTok videos, blog content, newsletters — what can be repurposed for Reels?

For example, if you have a TikTok video that performed particularly well with your target audience, why not bring it to Instagram?

If you have a carousel post that drove a lot of engagement, why not turn its major talking points into a quick Reel too?

In other words: work smarter, not harder.

#9: Share How-to Videos

From sharing how to use your favorite editing app , to baking the perfect chocolate chip cookie, there are tons of how-to Reels ideas for you to try.

And if you find you have several how-to video ideas, even better.

You can film them all in one day and use them for a series — giving you tons of Reels content to post throughout the week (or month).

#10: Highlight Your Products

Instagram Reels are the perfect way to visually show off your products — from a cocktail kit to electronics and everything in between!

Whether you have an Instagram Shop or not, you can still drive traffic to your website using a tool like Later's .

Learn everything you need to know about Later's tool and start turning followers into customers:

#11: Spotlight Your Community

Spotlighting your community via user-generated content (UGC)  is an effective way to humanize your brand while hyping up the people who organically tag you!

Another way to do this? Create a compilation of positive customer reviews in a roundup.

TIP: If you need help creating Reels content that looks like UGC, consider working with UGC creators .

#12: Create a Listicle

Reels don’t always have to be about your brand or product.

When you’re all out of ideas, turn your interests or location into inspiration.

For example, do a roundup of your favorite podcasts, Netflix shows, or local restaurants.

TIP: Use the Instagram Reels template tool to easily plug your content into an already existing template. Then add your own text, filters, or voice-over.

#13: Share a Day in the Life

This Instagram Reels idea is perfect for small business owners or lifestyle creators.

It's similar to a behind-the-scenes Reel, but instead, you'll take followers through your daily routine — like content creator Olivia Noceda :

P. S. We spoke to Noceda about her Instagram Reels strategy and how she grew to over 140K engaged followers. Read about it here: What Happens When You Only Share Reels on Instagram?

#14: Answer FAQs

If you’re strapped for Instagram Reels ideas, look to your Instagram comments, DMs, and FAQs for inspiration.

Are your followers asking you where you’re located? What your best-selling products are? Take these questions and answer them in a quick 15 to 30-second Reel.

Plus, because there’s already a group of people who want to know this info, you're bound to get a ton of views and engagement!

#15: Tease Upcoming Videos or Podcast Episodes

If you have a podcast or YouTube channel , you can use Reels to tease upcoming content.  

Share a teaser clip as a Reel and use the caption to let your followers know when and where they can see the full video.

And, if you have a podcast, you can create a Reel highlighting part of the episode. Pick a juicy clip and cut it right when it gets good — your audience will be hooked and want to listen to the rest.

So there you have it! These are just a few Instagram Reels ideas to get your creative juices flowing, but they're a great place to start.

Experiment with each, analyze the results and see what works best for your audience. Then simply rinse and repeat!

Level-up your Instagram strategy with Later's scheduling tools for Instagram Reels . Plan, schedule and automatically post your Reels to your feed — get started, today.

Monique Thomas

Monique is a Content Marketing Manager with over 5 years of experience working in communications and social media. You can usually find her sipping matcha or adding another book to her TBR list. Say hi on Instagram — @wordsbymonique

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By Dante Nicholas

Instagram adds new features, including custom AI stickers, photo filters, a clip hub and more

photography reel ideas

Alongside a bevy of creator updates, Instagram is adding a new feature that will allow users to create custom stickers for their Reels and Stories using AI. Driven by Meta’s Segment Anything AI model , the stickers can be created by uploading your own photos or videos from your phone’s Camera Roll, or choosing from eligible photos and videos on Instagram.

The AI model lets you “cut out” any object within an image with a click, which is similar to the image cutout feature that debuted with Apple’s launch of iOS 16 . In iMessage, Apple also allows you to make your own stickers — like a sticker of your favorite pet — by touching and holding on the subject of the photo which then lifts it away from the background.

Meta’s custom Instagram stickers work much in the same way. When you point the app to a given piece of media, it will automatically highlight the photo’s subject for you. But if the AI gets it wrong or you want to tweak the sticker a bit, you can also choose to select the sticker’s subject manually. You then tap “Use Sticker” to add the saved sticker to your Reel or Story.

Users will be able to access the feature from a new “Create” option under the sticker search entry box next to Poll, Add Yours, Quiz and others.

Note that this custom sticker is different from the previously launched AI stickers that let users enter text to automatically create a sticker using prompts. The company demoed that technology at its Meta Connect event in September, which is powered by its new foundational model for image generation, Emu . Meta CEO Mark Zuckerberg showed off the functionality by typing out crazy ideas like “Hungarian sheepdog driving a 4×4,” for example. That feature has steadily rolled out to English-language users over the month following the event.

The new custom AI stickers, currently dubbed a “test,” arrived alongside a range of other creator-focused features for Instagram and Reels, including new “undo” and “redo” features for Reels; new tools to scale, crop and rotate individual clips; and access to a new Media Clip hub for making memes by adding clips with audio to your Reels.

photography reel ideas

Image Credits: Instagram

Surprisingly, the company also added new photo filters for Posts — a feature that once defined Instagram in its early days, but has since been put on the back burner as the social media app chased video, Stories and Reels. The filters include both those offering “subtle color edits” and those for more “expressive styles,” Instagram said in a blog post. 

photography reel ideas

The company also added 10 new English text-to-speech voices (in select countries), six new text fonts and styles, and support for outlines.

photography reel ideas

Instagram tweaked other features, as well, including by adding new ways to seek out trending audio or access the audio browser from the top of the Camera Roll, and a streamlined view of Drafts, where you can rename Drafts and schedule them. You can also now zoom and search your Camera Roll as you look for the photos and videos you want to use.

photography reel ideas

For creators tracking metrics, Instagram and Facebook are adding a new Reels metric called “Replays,” which will now be combined with “Initial Plays” to provide a total “Plays” figure. This figure is juicing Reels’ numbers a bit as a user watching a Reel twice or more is still only one user — but the “Initial Plays” figure will still help creators understand their reach in terms of individual users. Later, Meta says creators will be able to see how many people are watching their Reel in an interactive real-time Retention Chart.

The new features are rolling out starting today on Instagram, but you may not immediately see them, as updates can take a few days to reach the full Instagram audience.

photography reel ideas

photography reel ideas


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Landscape Architects & Designers in Elektrostal'

Location (1).

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Featured Reviews for Landscape Architects & Designers in Elektrostal'

What does a landscape architect do, what does a landscape designer do, questions to ask prospective landscapers in elektrostal', moscow oblast, russia:, find landscape architects & designers near me on houzz, how do i find a local landscape architect & landscape designer in elektrostal'.

  • Reach out to the pro(s) you want, then share your vision to get the ball rolling.
  • Request and compare quotes, then hire the Landscape Architect & Landscape Designer that perfectly fits your project and budget limits.

A landscape architect designs and plans outdoor spaces based on the client’s needs and preferences. They:

  • Create detailed plans and visual representations using computer software.
  • Select suitable materials and consider environmental factors like drainage and energy usage.
  • Collaborate with other professionals in Elektrostal' and oversee landscaping project progress.

Landscape architects are typically required to be licensed in order to practice professionally.

By using the expertise of a landscape architect, clients can ensure that their outdoor spaces in Elektrostal' are carefully designed, functional, and visually appealing.

What services do Landscape Architect & Landscape Designer companies provide in Elektrostal'?

  • Garden Design
  • Hardscaping
  • Site Planning
  • Landscape Design
  • Landscape Plans
  • Pool Landscaping
  • Edible Gardens

How many Landscape Architects & Landscape Designers are in Elektrostal'?

What is the difference between a landscape designer and a landscape architect.

  • Have a degree or certification in landscape design, horticulture, or a related field
  • Best for smaller projects like designing a small backyard or creating a beautiful residential garden.
  • Have expertise in creating personalized designs, selecting plants, and suggesting features like patios or garden beds.
  • Knowledgeable about plant care, garden aesthetics, and creating functional outdoor spaces.
  • Hold a professional degree in landscape architecture and are licensed to practice.
  • Best for larger-scale projects like designing a large garden or dealing with challenging terrains.
  • Specialize in creating master plans for big properties, integrating features like water elements, outdoor structures, and extensive plantings.
  • Have a deep understanding of design principles, construction techniques, and environmental considerations.


Connect with us.

  • Deals and sales

Best Buy Black Friday 2023: Here Are 15 Great Deals Available Now.

A collage including a Mini Desktop PC, an Amazon Echo Show 8 Smart Display and a Google Pixel 7a Phone.

Best Buy has launched its own Black Friday sale , featuring deeply discounted TVs, Apple devices, appliances, and more. But not every sale on offer is worth your time and money.

While we covered some even earlier preview sales this month from the electronics retailer, we found that many were exclusive My Best Buy Plus and Total members. Most deals are now available to members and non-members alike. We've sifted through all the claimed discounts to find you the real deals on our expert-recommended picks.

Here’s the deal

Apple deals, smart-home deals, other great deals, best buy’s holiday sales strategy.

Our pick for best mini pc for people who prefer macOS to Windows, the Apple Mac mini M2.

Apple Mac Mini Desktop PC (M2, 2023, 8 GB RAM, 256 GB SSD)

Apple Mac Mini Desktop PC (M2, 2023, 8 GB RAM, 256 GB SSD) — Our Pick Best Buy deal price: $500 ; street price: $580

What we like: Our macOS pick for the best mini desktop PC. Compact, fast, and energy-efficient. Powered by Apple's M2 processor. Extremely quiet. Can integrate seamlessly with an iPhone or an iPad, as well as Apple services like FaceTime and iMessage.

Other things to know: Specs include M2 processor, 8 GB of RAM, 256 GB SSD. Memory and storage are not upgradeable, we recommend getting an external storage drive. No accessible ports from the front. Clipped on-page coupon required from Amazon. Matches recent deals we've seen.

Read our review of the best mini desktop PCs .

Apple iPad Air Tablet (M1, 5th Gen, 64 GB)

Apple iPad Air Tablet (M1, 5th Gen, 64 GB) — Budget Pick Best Buy deal price: $500 ; street price: $560

What we like: Our budget pick for best pro tablet (and a pick in our guide to the best tablets). Can do almost everything an iPad Pro can do. Fast M1 processor. Lighter and more comfortable to hold. Available in more colors than any other iPad tablet we've tested.

Other things to know: Frequently available for $500, but still has yet to drop lower. Lacks iPad Pro features like Face ID and 120 Hz screen. Compatible with Apple's best accessories. All color options are on sale.

Read our review of the best pro tablets .

The best smart display for bedside tables, the second generation Google Nest Hub.

Google Nest Hub Smart Display (2nd Gen)

Google Nest Hub Smart Display (2nd Gen) — Also Great Best Buy deal price: $50 ; street price: $70

What we like: Our pick for a smaller Google Assistant smart display. Kitchen counter and bedside friendly. Streams audio, video, and accepts voice commands from Google Assistant. Great for controlling other smart home devices. Includes sensors to track your sleep.

Other things to know: Screen is seven inches diagonally. No camera ensures privacy.

Read our review of the best smart display for Amazon Alexa and Google Assistant .

Fujifilm Instax Mini Link 2

Fujifilm Instax Mini Link 2 Instant Photo Printer

Fujifilm Instax Mini Link 2 Instant Photo Printer — Top Pick Best Buy deal price: $90 ; street price: $100

What we like: Our top pick for best instant photo printer. Ultra-portable and compact. Quickly delivers vibrant, credit-card-sized, film-like prints. Easy to set up and use with an intuitive app.

Other things to know: Printer body feels fragile. Prints take four to six minutes to fully develop and may lack fine detail and clarity. Uses the same film packs as Fujifilm’s Instax cameras. Recurring deal price, but has yet to drop lower.

Read our review of the best instant photo printer .

Frigidaire FCFG3083AS Slide-In Gas Range

Frigidaire FCFG3083AS Slide-In Gas Range — Budget Pick Best Buy deal price: $850 ; street price: $1,300

What we like: Our budget pick for the best slide-in gas range. A fine stove with good reviews at a more affordable price. 18,000 Btu power burner. Continuous grates. 5.1-cubic-foot oven is plenty big for almost any task. Updated with a convection oven in late 2022.

Other things to know: No number input pad. Power burner is a little weaker than usual. Build quality also feels a bit flimsier than most we looked at. Deal price does not include parts and installation, which will vary by location.

Read our review of the best slide-in gas ranges .

Breville Smart Oven Air Fryer Pro

Breville Smart Oven Air Fryer Pro — Top Pick Best Buy deal price: $320 ; street price: $400

What we like: Our pick for the best air fryer toaster oven. Performs just as well as an air fryer as it does a toaster oven. Specific settings for dehydrating, proofing, and slow cooking. Crisps up food faster than traditional toaster ovens. Large two-rack capacity. Multiple fan speeds.

Other things to know: Significantly more expensive than our runner-up pick.

Read our review of the best air fryer toaster oven .

Hisense U6K Series Google TV (55-inch)

Hisense U6K Series Google TV (55-inch) — Top Pick Best Buy deal price: $350 ; street price: $450

What we like: Our top pick for the best 4K TV on a budget. We can already tell that the U6K is one of 2023's better 4K TV values. Same picture-enhancing hardware as our favorite premium LCD/LED TVs. Very solid performance.

Other things to know: Foregoes extremely high brightness and skips some of the fancier trimmings (like Wi-Fi 6E compatibility) to keep costs low. Limited to a 60 Hz refresh rate (sorry, gamers). Doesn't have HDMI 2.1 inputs. Deal is for the 55-inch size. Matches low.

Read our review of the best 4K TV on a budget .

Blueair Blue Pure 311i Max Air Purifier

Blueair Blue Pure 311i Max Air Purifier — Upcoming Pick Best Buy deal price: $160 ; street price: $210

What we like: An upcoming pick from our guide to the best air purifiers. Great cleaning performance and purification for medium-sized rooms. Exceptionally energy efficient.

Other things to know: Best suited to rooms under 400 square feet. Controllable via buttons on the air purifier or through the Blueair app.

Read our review of the best air purifier .

Therabody Theragun Mini 2nd Generation

Therabody Theragun Mini 2nd Generation — Our Pick Best Buy deal price: $150 ; street price: $185

What we like: Our pick for the best compact massage gun. Tackles the basics and is good for travel. Lightweight shape is easy to hold. Better for harder-to-reach spots than our other picks. Solid battery life, simple functionality, and not-too-loud sound.

Other things to know: Comes with three attachments, fewer than most models. Bluetooth enabled and connects to the Therabody app with access to guided programs. One-year limited warranty.

Read our review of the best massage guns .

Garmin Forerunner 255S GPS Running Watch

Garmin Forerunner 255S GPS Running Watch — Runner-Up Best Buy deal price: $250 ; street price: $350

What we like: One of our runner-up picks for the best GPS running watch. Still one of the most feature-packed, top-performing GPS running watches we’ve tested. Accurate distance and route tracking. Solid heart-rate monitoring. Multiband GPS. Decent battery life, about 14 days.

Other things to know: Lacks a touchscreen. Much shorter battery life than our top pick. In tracking road runs, it’s not quite as accurate as our top pick. One-year warranty.

Read our review of the best GPS running watches .

Razer Basilisk V3 Gaming Mouse

Razer Basilisk V3 Gaming Mouse — Top Pick Best Buy deal price: $40 ; street price: $50

What we like: Our top pick for the best gaming mouse. Comfortable for most hand sizes and grip types. Plenty of well-placed, responsive buttons. Customizable RGB underglow lighting. Optical switches avoid the double-click issue mechanical switches can have.

Other things to know: Buttons are easy to press on purpose and hard to click by accident. Ability to toggle between ratcheted and smooth scrolling. Razer’s Synapse 3 software doesn’t work on macOS. Textured plastic can feel cheap to some.

Read our review of the best gaming mouse .

Lenovo IdeaPad Flex 5i Chromebook Plus

Lenovo IdeaPad Flex 5i Chromebook Plus — Top Pick Best Buy deal price: $380 ; street price: $500

What we like: Our top pick for the best Chromebook. Offers the best combination of features and price of all the models we’ve tested. Fast enough for everyday tasks. Battery will last a full day of work or classes. Has a tall, spacious display and surprisingly good speakers.

Other things to know: Portable size but heavy and cumbersome to use as a tablet. The webcam produces a dim image even with Google’s new Improve Lighting feature enabled. Specs include Intel Core i3-1315U processor, 8 GB memory, and 128 GB eMMC storage.

Read our review of the best chromebook .

Lego Architecture Taj Mahal 21056

Lego Architecture Taj Mahal 21056 — Our Pick Deal price: $96 ; street price: $110

What we like: One of our favorite Lego sets for adults. The Taj Mahal is an iconic symbol of everlasting love. Pleasantly simple build. Top dome lifts to reveal central chamber; lift a second dome to reveal the crypt and tiny sarcophagi.

Other things to know: 2,022 pieces. Informative, historical tidbits are peppered throughout the instruction booklet.

Read our review of the best Lego sets for adults, according to our staff .

Sony X90L 4K TV (75-inch)

Sony X90L 4K TV (75-inch) — Another Good Option Best Buy deal price: $1,500 ; street price: $1,700

What we like: Another good option for PS5 users in our guide to the best gaming TV. Ideal for use with Sony’s cinematic first-party exclusives. Automatically syncs with the PS5 to calibrate HDR.

Other things to know: X90L is a bit on the expensive side. A mid-range TV in Sony's line, but offers surprising color accuracy.

Read our review of the best gaming TVS .

Whirlpool WFG320M0M Gas Range

Whirlpool WFG320M0M Gas Range — Budget Pick Best Buy deal price: $600 ; street price: $820

What we like: Our budget pick for the best gas range. For the price, this range has especially good functionality and quality. Recently updated with edge-to-edge, cast iron grates that are dishwasher safe. Large oven size should easily fit the largest Thanksgiving turkey.

Other things to know: Doesn’t have convection. Doesn’t have self-cleaning modes or a number pad for inputting oven temperatures or times. Broiler is located in the bottom drawer beneath the oven. Deal price for the stainless steel finish does not include parts and installation which is different depending on location.

Read our review of the best gas stoves and ranges .

Best Buy expanded its store and online support hours beginning November 6. Additionally, it refreshed price-match and return policies . But as with most retailers’ price-match policies , exclusions apply. Best Buy won’t price-match qualified competitors from now through Cyber Monday, which falls on November 27, but most purchases made between October 27 and December 30 can be still returned through January 13, 2024.

Editor’s note: The photos at the top of this article may reflect previous deals that are no longer valid and have been removed. Check out our Deals page for more great discounts on Wirecutter’s expert-approved picks.

This article was edited by Nathan Burrow and Annemarie Conte.

Meet your guide

photography reel ideas

Kaitlin Mahar

Kaitlin Mahar is a staff writer for Wirecutter’s Deals team. Her byline has appeared in Delish, Esquire, and Town & Country. When she’s not hunting for deals and fiercely defending the Oxford comma, she’s a proud cat parent, an avid yogi, and a co-producer and co-host of the podcast Crime Culture . Please tell your pets and grandparents she says hi.


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