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Logo - Assignment
Your Assignment - You will be creating a company logo of a new company that does not currently exist.
You will need to come up with a company name. From there you will create sketches and vector digital versions of the logo.
Step 1: Research and Come up with a Company Name, concept and demographic.
Step 2: Research competition and analyze their logo, the shapes and colours they chose.
Step 3: Sketch on a piece of paper 10 designs.
Step 4: You will chose 5 designs designs from your sketches and create vector versions of them. Circle the ones that you will be vectorizing.
Step 5: After that you will choose 1 design and make another version of it in colour. There is no maximum amount of coloured logos. However, please try at least 5.
Step 6: Final Design can be put on a Mock-Up. Not mandatory. These mockups will be .psd documents. https://mockupsforfree.com/product-tag/packaging/
You will be handing in the following: - 10 sketches (a picture of your paper) - 5 vector designs
- colour versions of final design (minimum 5)
* 1 finalized design (this will be the same as one of the 5) of 1 black and white and 1 version in colour
As much as I appreciate simplistic designs, you will need to showcase your skill set. You are not allowed to simply just find a typeface and type something out and call that a company logo. You can however create your own custom font using shapes or the pen tool in Illustrator.
You must take into consideration the design principles. Make justifications to why you created your logo. This write up can be in your sketchbook or handed in electronically with your logo.
> DOWNLOAD Rubric Here
Playing with Design
Target market: young families. Medium end type of restaurant.
Target market: Adults. High end restaurant. Black signs with gold metallic logo.
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COMD2300 Communication Design 1
Prof. Amera-Rime Lulu | E098 | Fall 2023
Assignment 1 (Part C) Personal Logo Sketching and Brainstorming
Objective: In this assignment, you will explore the process of sketching and brainstorming to generate ideas for your personal logo. This exercise will help you develop a strong foundation for creating a logo that reflects your personality, interests, and aspirations.
- Sketchbook or drawing paper or digital drawing tools
- Pencils, erasers, and drawing tools
- Reference materials (if desired, e.g., images, symbols, or words that inspire you)
Step 1: Thumbnail Sketching
Start creating small thumbnail sketches. These are quick, rough, and small-scale drawings that help you explore your ideas visually.
- For each idea or concept you referenced in your mood board, try to visualize it as a simple, iconic symbol. Sketch multiple variations of each concept.
- Experiment with different compositions, shapes, and layouts for your logo. You can use basic geometric shapes and lines to simplify your ideas.
Examples of logo thumbnails
Step 2: Reflection
- Post your logo exploration (15-20 sketches) in the comments with a summary of how your logo relates to your mood board and the thought process you had while creating your thumbnails (200-300 words)
This sketching and brainstorming process should help you generate a range of ideas and concepts for your personal logo. It’s an essential step in the logo design and brand identity process as it allows you to explore various possibilities before moving on to more refined design work.
Due Monday 9/18
At first my logo was not inspired by my mood board. The initial sketches I made inspired my mood board. These sketches incorporated symbols that I have always identified with such as the symbol of the Sun, a landing space ship, mountains, waves, the symbol of a crescent moon and that of a vessel. My thinking on what image, and what symbol to use for logo only finalized after I completed my mood board. My mood board had many of the elements of my initial logo sketches, be them manifested shapes or negative space. Yet there was something way more concrete, and more complex it it’s expression that made me want create the simplest, the most readable, most resonating and ultimately the most powerful logo I can now create that communicates all that I believe I am as a brand. My final logo design is a simple abstraction of a bird upright in flight surrounded by an oval. Beside it I will use the letter mark of my first and last name, Marcia Jackson.
My sketches that I created relates to my mood board because I tried incorporating a floral design in my self branding logo. In my mood board I included that I love nature and flowers. I want my logo to be floral themed to show what I like and to showcase who Jessica is. In some of my sketches I used my initial JL instead of using my whole name to show simplicity and adding flowers to add some creativity.
as for my logos the things that inspired me were the beats logo, sound logos. i also have some of the logos that has to do with track such as sketch number 7, 13, and 16.
My sketches came from the concept of my mood board and I tried to tie in all the emotions that my mood board gives off into a symbol that would represent not only myself but also some of the things i’m passionate about. At first the sketches started off with some abbreviations that have the letters SG and BSG. The abbreviations stand for Sneaker Growth and Basketball Sneaker Growth but I felt like my mood board told a bit more about how I like peace and fashion along with the color green. I wanted my logo to stand for motivation and peace while also demonstrating certain things I love as well. As I started to brainstorm more throughout the class period I started think about motivation, luxury, money. At the end I came up with my initials that include a signage of growth and movement in the arrow embedded in the letter M and the initial of my last name (R) with a L underneath it to abbreviate lifestyle and luxury .
In my mood board a lot of examples I chose were simplistic in design and creatively combined different aspects of the specific individual. Whether it is combining their initials or using their nickname in their logo. I wanted to go down a similar path, and combine my initials, T and H, for my logo. To try and accomplish this I tried many different ways of breaking up the letters by splitting them up and seeing where they coil be combined. I have an idea of how I want to do it, I just have to play around with it more and try different fonts and shapes to really find a logo look.
When making these logos I noticed that my logos differed than what my mood board had and what I intentionally wanted. In the making of these logos I noticed how much I really enjoyed doing curves and circles, when my original intent was to have geometric symmetric shapes. When doing these logos I noticed how hard it actually is to make logos. Honestly I still am wondering the name and design for this when designing a logo. At first I was gonna go for my initials M & M but all that came to my head was that m&m’s. It was pretty annoying, but then I decided to go with Mel-Lo. Why Mel-Lo? Well I wanted the M to stay and found out that mellow means pleasantly smooth or soft which sounded great to me. Since Mellow and Melanie have Mel I used that and used Lo at the end. Mel-Lo didn’t sound and look like a bad brand name. Im still figuring these out so its not all my sketches!
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1 minute read
Logo Design Assignment with Adobe Illustrator
This project was about creating your own logo with the fake companies our teacher assigned us and we had to use our creativity to make our own logo design in Adobe Illustrator. We focused on mainly Line and Texture for this project since it involved tracing and drawing over the photo we had sent to us of our paper drawn logo design and brought it to the computer to create our very own logo design. The project itself was very simple as all we had to do was draw our own logo of a company and get approval for it and then it was scanned and sent to us and we had to draw and trace over the drawing to be able to color in and trace our logo with the pen tools.
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