business plan starbucks pdf

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Starbucks Business Plan Sample

JAN.12, 2022

Do you want to start Starbucks business plan?

Do you want to know “How was Starbucks created?“ If you are thinking of starting a coffee business or any other business, it is a great idea to study the business plan for Starbucks.

Studying the starbucks coffee business plan s created by professional business plans writers can be a great way to understand the complexities involved in planning out a business. Though you can study other business plans like business plan for seafood restaurant for reference, however, it is always a good idea to pay attention to successful businesses as well.

In this template, we will be explaining the details of Starbucks business plan and the components that should be a part of every good starbucks coffee business plan .

Executive Summary

2.1 the business.

Starbucks was started as a coffee bean store by Jerry Baldwin, Gordon Bowker and Zev Siegi in 1971. The business was then converted to a coffee shop which over the years gained significant attention and expansion across the United States. The main aim of the business is to offer a wide variety of products ranging from different types of drinks and food to merchandise like mugs and tumblers etc.

2.2 Management of Starbucks Company

To manage a business efficiently, you need to develop a strong business plan. A good Starbucks coffee business plan helps a company to manage its technical and financial resources and it contains all the details related to a business.

Starbucks franchise business plan contains all the details regarding Starbucks. For instance, it contains information about Starbucks strategic planning process or about how many franchises does Starbucks have etc.

When writing a starbucks coffee business plan , you can get assistance from this document that contains Starbucks market development details or a separate plan like business plan for a Mexican restaurant . Otherwise, you can also choose the route of using business consulting services for help in developing a business plan.

2.3 Customers of Starbucks Company

Considering the fame of the business, the customers of Starbucks belong to many different domains and age groups. However, the targeted customers of the company include:

• Adults between 25-40
• Young Adults in the age group 18-25
• Generation Y
• Affluent People

2.4 Business Target

The target of Starbucks according to their mission statement is to “inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time”.

The financial targets that Starbucks wants to achieve in the next 2 years are given below:

Company Summary

3.1 company owner.

Kevin Johnson is the owner of Starbucks. He completed his Bachelor’s in Business Administration from the New Mexico State University. He joined Starbucks as a member of the board of directors and then made his way up through COO to the company’s CEO and president.

3.2 Why the Starbucks company is being expanded

As a COO, Kevin handled the company’s operation throughout the world spanning different geographical locations. He also assisted with supply chain, HR, technology and marketing for the company on all platforms. Due to his outstanding ideas and management, he assumed the position of CEO intending to scale the business when his predecessor retired.

3.3 How the Starbucks company will be started

Step1: Plan Everything

The first step of starting any business is to plan thoroughly. The planning of Starbucks was done through Starbuck’s business plan. A Starbucks coffee business plan tells not only what type of company is Starbucks but also answers questions like how long Starbucks has been in business. Every business plan contains base information like this whether it is for a coffee shop or a BBQ restaurant business plan template . So If you want to write a starbucks coffee business plan for a commercial business like a business plan for Subway franchise , you can refer to this plan.

Step2: Define the Brand

The next step is to advertise your additions and benefits to attract your target market. You can achieve this by developing a marketing plan that shows you management like strategic management Starbucks portion in the starbucks coffee business plan .

Step3: Establish Your Corporate Office

Kevin has decided to launch more branches across the US. Therefore, he talked to managers of different regions to get the work started. Next, he will assign the provision of inventory to the new branches to the COO.

Step4: Establish a Web Presence

Internet is a business’s best and worst friend. And Kevin knew that it is all about how you present yourself. To reach a wider audience with the new branches, Kevin decided to focus the main page of the Starbucks website on the expansion efforts.

Step5: Promote and Market

The final step of starting or expanding the business is to efficiently spread the word around through a marketing plan.

The first thing you need to decide when starting or expanding a business is the services you will provide your customers. Starbucks business plans contain this information. They also contain other pertinent analyses like Starbucks company analysis and Starbucks competition analysis. These components of a starbucks coffee business plan allow you to manage different strategies of the company. For instance, the business plan for Starbucks allows the company to figure out Starbucks corporate strategy.

Even though the starbucks coffee business plan for the expansion of the Starbucks chain might be a bit different from the business plan for a new company, you can still use this business plan of Starbucks coffee for reference.

The services that will be offered by the new branches will be:

• Hot Beverages

Starbucks was started, first and foremost, as a coffee place. Therefore, the biggest product of Starbucks is hot beverages, primarily coffees in different sizes and flavours. Some of these include:

• Hot Coffees
• Cold Beverages

Some of the most famous products of Starbucks are cold beverages like:

• Cold Coffees
• Frappuccino Blended Beverages
• Cold Drinks

Therefore, these will be some of the essential products in the new branches as well.

• At-Home Coffee

When Starbucks was started, its primary goal was to sell packaged coffees of different flavours to customers. Keeping up with that tradition, the new branches will contain packaged coffee as well that people can buy.

• Food Services

One of the relatively newer features of Starbucks is its food services. The new branches will offer food groups like:

• Hot Breakfast
• Bakery Items
• Snacks & Sweets
• Oatmeal and Yogurt
• Merchandise

Like the current branches of Starbucks, the new additions will also sell Starbucks related merchandise like:

• Water Bottles

Marketing Analysis of Starbucks Company

Starting a business of any kind will require you to know and understand the target market. You should be able to analyze the past, present and future trends of the market. This knowledge, along with your financial goals will allow you to set prices for your products and services that benefit you in the long term.

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You can study the marketing plan of Starbucks pdf and Starbucks growth strategy to understand these nuances. You can also take help from other business plans like cat café business plan to see how these concepts work with newer businesses.

However, if you aim to start a coffee brand like Starbucks, you should take a look at business plan for Starbucks and study the Starbucks corporate plan.

If you don’t know how to carry out marketing analysis and set prices for your products, read through the Starbucks franchise model presented in the business plan Starbucks coffee shops.

In the following part of Starbuck’s business proposal, we have detailed the market trends and potential customers of the new branches.

5.1 Market Trends

According to Statista, the coffeehouse industry carries a market share of $36 billion out of which Starbucks revenue worldwide amounts to $24.61 billion. The coffee house industry has a growth rate of 3% per year which means that there is a steady demand for more branches of the famous coffee house. Therefore, you can’t go wrong with an expansion.

5.2 Marketing Segmentation

The potential customers of Pro Cleaning Services are divided into the following groups:

5.2.1 Adults Between 25-40

The primary customers of new Starbucks branches will be the adults of the surrounding areas with an age range of 25-40. These are expected to be our regular customers as they belong to the working class and require a caffeine boost daily.

5.2.2 Young Adults in the Age Group 18-25

Our second target customers will be the young adults enrolled in schools and requiring coffee regularly. We expect them to visit the stores almost regularly.

5.2.3 Generation Y

This will be our third target group of customers. These are the people who saw Starbucks become what it is today. And we expect them as returning customers.

5.2.4 Business Workers

Lastly, the final customer group will be wealthy and affluent who buy Starbucks regularly on the go. These may include business people and people with their sources of earning.

5.3 Business Target

• To continue its status as the biggest coffeehouse chain in the world
• To maintain service standards
• To maintain customer satisfaction above 95%
• To earn a net revenue of $120k/month in each branch

5.4 Product Pricing

Due to its flagship and custom drinks, the price of Starbucks products will be a bit higher as compared to its competitors. However, it will be offering more options and quality at that price.

Marketing Strategy

To gain attention amongst so much competition, your business plan for cafe should highlight your competitive advantages over other cafes in the market. You will also need to develop a good strategy like Starbucks strategy plan to market your products.

In this business plan of Starbucks, we are highlighting the Starbucks corporate strategy that makes Starbucks stand out amongst its competitors in the market. You can follow along to develop the marketing plan that can make you stand out.

6.1 Competitive Analysis

• Starbucks has excellent customer care service
• Through the Starbucks website and user-friendly mobile app, our customers can order drinks and utilize many different offers.
• Starbucks doesn’t compromise on quality and thus provides the best quality products
• Starbucks constantly innovates its drinks and adds new menu items

6.2 Sales Strategy

• We’ll advertise our services through Google Local ads service, our website and social media.
• We’ll offer a 50% discount to the first 50 customers.
• We’ll offer a 25% discount on our new drinks for a week.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

Starbucks doesn’t compromise on the quality of its services therefore Starbucks corporate plan contains strict guidelines about the behaviour of the workforce and the expectations associated with them. These criteria are a part of the Starbuck Strategic plan. You can follow this Starbucks business plan pdf to get a hint into what your personnel plan should include.

7.1 Company Staff

• 1 Manager in each branch to help in overall operations
• 2 CIMS Certified Commercial Cleaners for each branch
• 2 Technician to upkeep the machinery across all branches
• 1 Web Developer/ Mobile App Developer to manage online sites
• 2 Sales Executives to organize and promote sales
• 1 Accountant
• 5 Delivery People
• 3 Receptionists at each branch

Financial Plan

If you do a financial analysis of Starbucks case study, you will understand that it takes a lot more than a good number of sales to make your business profitable. Starbucks financial strategy ensures that all the resources are being utilized efficiently so that the company doesn’t end up wasting money and going bankrupt. The Starbucks coffee business plan also carries out an analysis to figure out the prices of different items to keep the company accessible to customers and successful.

Here we’re providing the detailed financial plan made for Starbucks. So that you can get an idea of how to manage business finances.

8.1 Important Assumptions

8.2 break-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

1. What is the business plan of Starbucks?

Business plan Starbucks coffee shops details the different management aspects that go into starting a business. You can take a look at the Starbucks original business plan to get an idea of how the company management was planned in the beginning.

2. How much does it cost to start a Starbucks business?

Depending on the scale and nature of your business, it requires different costs to start a business. You can look at the above project report on Starbucks to understand how much costs are involved in opening chain stores. You can also take a look that theStarbucks marketing strategy pdf to make your business successful.

Download Starbucks Business Plan Sample in pdf

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Starbucks Strategic Marketing Plan

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Starbucks Business Plan

• Restaurant , Business Plan , Browse by Categories , Browse by Industry , Deals , Restaurant Business Plan

$ 300 $ 210

The Starbucks business plan outlines the company’s strategy for continued growth and success in the highly competitive coffee industry. Built around a unique and successful business model, Starbucks operates across three business segments: company-operated stores, licensed stores, and consumer packaged goods. A SWOT analysis of Starbucks reveals its strengths, weaknesses, opportunities, and threats, helping the company to stay ahead of the competition. With a focus on innovation, sustainability, and customer experience, Starbucks continues to expand its global footprint, offering a range of high-quality coffee products, food items, and merchandise. The financial summary of the Starbucks business plan shows steady revenue growth and profitability, supported by a strong balance sheet and efficient operations.

Frequently Bought Together

• This Product: Starbucks Business Plan - $ 300 $ 210
• Coffee Shop Excel Financial Model Projection Template - $ 130
• Basic Pitch Deck Template - $ 25

Description

• Reviews (7)

Table of Contents

Starbucks is a brand that changed the perception of drinking coffee outside the home. It is usually considered a third place outside the home and office for people to relax. It can not compete with other coffee stores. Instead, it competes with going to a beach or cinema. Also, Starbucks booms with huge profits. Want to start this profitable business? You surely need the Starbucks Coffee Shop Business Plan template.

Tiring market research and carrying out market strategies can be exhausting if you don’t have any definite plan. This indeed calls you for an effective business plan with everything jotted down. Then, you can concentrate on your business and follow the roadmap of a business plan made by proficient business planners. 

Our Business Plan Template 

Drafting a business plan can be upsetting, especially if you don’t know how to compose a business plan. The document must be precise in providing the correct information and being set out correctly. Whether you are looking for a loan, an investor or a start-up business looking for a loan, this document is crucial for your business. It is the first part of a business shown and has to exhibit you as a company. Many people will view this business plan, so it must always have accurate information. Buying a custom business plan with Oak Business Consultant will guarantee the ideal start when starting or expanding your business.

Our professional business writers have vast experience in this area, and we know what goes into the ideal business plan. In addition, we know how to ensure your executive summary provides all the relevant information. Hence, the investor or banker knows the benefits of backing your business. With extensive experience in all sections of business writing, why would you look anywhere else than Oak Business Consultant? Therefore, if you plan to buy a business plan template online, why not order with us today?

Highest Quality Available

We, as business consultants , understand that the business plan document has to be of the highest quality. The executive summary is the first part of the plan that you will see. When we write the business plan, we will leave the executive summary to show the best information. The program will contain a Business description, marketing strategy, marketing plan, financial plan, competitor analysis, SWOT, and operational plan accustomed to our business. Buying a custom business plan template online is the best option because it will save you time; we include a complete guide, and you can also contact our expert for any guidance.

We must sell your business to the business plan readers and let them know why they need to be a part of your business and future endeavors. All the plan sections will be well-written and thoroughly researched to correct every figure and fact . We pride ourselves on coproducing flawless work and work hard to produce only the highest quality business documents. Therefore, if you need to buy a business plan template online, look no further than Oak Business Consultant, where ideal business plans are our specialty.

 After purchasing a custom business plan template online , we will share all contact details with our expert if you need guidance. The first 30 mins are free of cost. We take pride that 100% of our customers were satisfied with the template. The work we produce is unlike any other company. So why buy a business plan template online from anywhere else?

Elements in this Starbucks  Business Plan

• Market Analysis and Industry Performance also give you a glance at the industry tend.
• A comprehensive marketing and promotional plan.
• Startup Summary Plan , which pitches your investors about your company’s strengths and uses of funds.
• Enable you to determine who your target customers will be. Hence this will improve your Business Type industry marketing.
• Product Description
• A detailed overview of all relevant financial statements to estimate the company’s profitability.
• Is this the right time to enter this market?
• What will be the potential factor for future growth

Highlights of Starbucks Business Plan

• Executive Summary
• Company Details
• About Company Ownership
• Product Details
• Market Research
• Marketing Plan
• Internal Analysis
• Sample of Swot Analysis

Operational Plan

• Management Team And
• Company Structure

Financial Plan

How this template will help you.

Here are some key benefits of this business plan, which are as follow:

First, to help you with critical decisions.

This robust business plan can do a forcing function—you have only to sit down and think about your store’s significant components before getting started, like marketing strategy, operation plan, and what products you’ll sell. However, an entrepreneu r can answer many tough questions before they arise and think deeply about core strategies to understand how those decisions will impact a broader objective plan.

Attract Outside Funding

This business plan will enable potential investors and banks to clearly understand your passion, allowing them to acknowledge the flow of money and resources. In addition, communicating clear ideas to investors will persuade them that your business is an excellent opportunity to get involved; therefore, they will invest in your business venture to help you achieve your objectives.

The Bigger Picture

This Starbucks   Business Plan gives you the right path to connect the dots in your plan so you will achieve a whole snapshot of your venture as an entrepreneur. In addition, this business plan will help you to prioritize tasks and activities. By looking at the bigger picture of your experience, you can decide which challenges to tackle first or which job to address later, enabling you to allocate your effort, time, and resources strategically.

Complete Information

All updated content is included in the Business Plan with references. In addition, the user must have the company name, employees, and other office-related information. Therefore it is ready to go template with financials .

Enhance Coordination

This Coffee Shop Business Plan can primarily use within the company as an implementation plan. This may also improve and provide more consistent performance, improved coordination, and consistency among various company segments. Moreover, these business plans may help identify your strengths and weaknesses along with potential problems and emerging issues. It also sets forth performance benchmarks on which expectations will be based. Finally, it delineates goals and objectives to coordinate and better communicate between all company areas accordingly.

Mitigate Risk

The in-depth market research about the Starbucks industry will also help you gain a better perspective and understanding of the market or target audience, enabling you to mitigate or minimize potential loss. It also allows you to keep up with market trends and analyze a competitive edge by sizing business opportunities.

How to Use this Template

 executive summary.

This Starbucks business plan template provides a professional and carefully structured Executive summary for your store as a sample. We know that writing an executive summary is the most vital portion of a business plan since venture capitalists and many other stakeholders prefer to decide further consideration by just reading the Executive Summary; if they don’t like what they read from this section, they might not even bother to read ahead and instantly decline the project.

The Executive Summary we provide as a sample is of great use. We made this template so you can use this same Executive summary by just filling in the blanks. We have also highlighted these blanks in yellow where you can put your company’s factual information and make this Plan Template your own.

You can easily add more information specific to your company to further customize this template. This information may include the following:

• Nature and type of operation,
• To whom you sell,
• How the product is distributed,
• Business support systems.
• Competitive advantage
• Trade Market situation
• Social relation

Business Description

This Starbucks   Business Plan Template provides a general sample description of your business. If you wish, you can use this same description without hesitation, and it will still portray your business idea to all the stakeholders. You can also add more information to customize the Business Plan further. Points that you may include can involve:

• Size of the Business,
• Major players in the industry,
• Barriers to Entry,
• Target market,
• The estimated profitability,
• The macro and microeconomic factors,
• Any Special Regulation.

The above factors are only optional. You may choose to add all of these or don’t include any of them. It is altogether up to you.

Market Analysis

Oak Business Consultant Experts has a complete research framework specialized for startups. Our research methodology includes the measurement, collection, and market analysis of various business trends relevant to the venture or project. Our market research team is equipped with cutting-edge tools and technologies to gather relevant market data, analyze them, and derive actionable valuable information for your business plan template. The market analysis is based on the US market. However, you can contact our experts anytime if you need analysis for any other market.

Marketing Strategy

Another crucial section of this Starbucks Business Plan is the Marketing strategy . Usually, businesses spend enormous effort and resources to develop a rock-solid marketing strategy.

Hence in our experience, a company’s marketing strategy differentiates between a successful or unsuccessful business since it tells your target customer about your product/ services and induces them into purchasing your products/services.

Using our decade-long experience, we have formulated this marketing strategy specific to your business industry. It provides you with a very easy-follow path to success. We highly recommend using this marketing strategy without any reduction, especially for a retail business.

 Marketing Plan

Since a Marketing Plan is a much-detailed roadmap based on the Marketing Strategy decided in the above section. So in this Starbucks   Business Plan Template, we have included a generic Marketing Plan as a sample that companies usually do within the industry. You can make changes to this plan according to your specific budget and special requirements,

You can also add an operational plan which is vital for two reasons:

1- It includes details of almost all of the business’s activities to achieve success.

2- Finally, it also provides benchmarks and sets standards for employee performance and industry.

Nevertheless, having benchmarks helps a business thrive and perform even in the most challenging times, such as the Year 2020. It also evaluates the performance more accessible. It also reduces the response time to any uncertain event by having contingency plans.

You can also use this template to guide this section and include the activities you plan to implement into your business plan. The activities will relate to the following:

• Operational and production management,
• Human resources planning,
• Marketing objectives,
• Financial management ,
• The allocation of staff.
• Your quality control measures
• Risk Management practices,
• Internal control systems,
• Risk Assessment procedures,
• What-if scenarios to mitigate these risks.

We take pride in our financial analysis skills. Our experts carry out rigorous accounting and financial planning for your venture. In Financial Plan, we have included financial Statements, Financial Indicators, Project evaluation , Projections, Funding requirements , Financial Commentary, Cash flow analysis & Valuations. In addition, we have expertise in various tools that help us standardize the financial analysis process.

For your ease, we have highlighted those words requiring business plan changes. Therefore, you only have to see highlighted words and replace them accordingly to save time.

Note: If you cannot understand what is included in the business plan and whether it will fit your business. You can consult our consultants. Just drop us a message, and within 24 hours, we will send you a meeting invite.

The company also provides a separate Coffee Shop Financial Model Excel Sheet for financial planning and projections.

This case study examines the challenges and opportunities facing a mid-sized restaurant chain operating in a highly competitive industry. Through an analysis of the company’s internal and external environment, the case study identifies key issues such as rising food costs, changing consumer preferences, and increased competition from online delivery services. For more information, click Restaurant Industry – A Case Study  here.

Testimonial

Our goal is to provide services that satisfy our customers’ needs, and it is essential to establish a positive reputation and retain customers by meeting their expectations. To achieve this, it is recommended to gather customer feedback to evaluate the effectiveness of the product and make any necessary enhancements. A customer testimonial example is provided below.

7 reviews for Starbucks Business Plan

Zylah – August 11, 2021

Your template’s step-by-step approach made it easy for me to organize my thoughts and ideas into a cohesive plan. Very impressive!

Nicholas – July 7, 2022

Your Business Plan Template has been an invaluable resource for me, and I would highly recommend it to anyone starting a coffee shop. I am excited to take the next steps in my coffee shop journey, and I am grateful for the support and guidance you have provided.

Travis – October 29, 2022

Your Business Plan Template has been a game-changer for me and my business. I cannot thank you enough for providing such a useful and informative resource to aspiring entrepreneurs like me.

Cameron – December 2, 2022

I recently used the Starbucks Coffee Shop Business Plan template, and I must say it exceeded my expectations. The template was easy to use and allowed me to create a comprehensive business plan quickly.

Aurora Sullivan – February 1, 2023

I appreciate the attention to detail and the flexibility your template provided. It allowed me to customize the business plan as per my business’s unique needs and set me up for success.

Kaden – April 24, 2023

I would highly recommend the Starbucks Coffee Shop Business Plan template to anyone starting or expanding a coffee shop business. It’s an excellent resource for creating a roadmap to success and ensuring that all important aspects of the business are considered and included in the plan.

Bentley West – May 14, 2023

As someone who was struggling to draft a comprehensive business plan for my startup, I was relieved to find your template that offered a structured, yet flexible approach. Your template has everything that a business owner would require to build a winning business plan.

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