Writing a Business Plan

While it may be tempting to put off, creating a business plan is an essential part of starting your own business. Plans and proposals should be put in a clear format making it easy for potential investors to understand. Because every company has a different goal and product or service to offer, there are business plan templates readily available to help you get on the right track. Many of these templates can be adapted for any company. In general, a business plan writing guide will recommend that the following sections be incorporated into your plan.

The executive summary is the first section that business plans open with, but is often the last section to actually be written as it’s the most difficult to write. The executive summary is a summary of the overall plan that highlights the key points and gives the reader an idea of what lies ahead in the document. It should include areas such as the business opportunity, target market, marketing and sales strategy, competition, the summary of the financial plan, staff members and a summary of how the plan will be implemented. This section needs to be extremely clear, concise and engaging as you don’t want the reader to push your hard work aside.

Company Description

The company description follows the executive summary and should cover all the details about the company itself. For example, if you are writing a business plan for an internet café, you would want to include the name of the company, where the café would be located, who the main team members involved are and why, how large the company is, who the target market for the internet cafe is, what type of business structure the café is, such as LLC, sole proprietorship, partnership, or corporation, what the internet café business mission and vision statements are, and what the business’s short-term objectives are.

Services and Products

This is the exciting part of the plan where you get to explain what new and improved services or products you are offering. On top of describing the product or service itself, include in the plan what is currently in the market in this area, what problems there are in this area and how your product is the solution. For example, in a business plan for a food truck, perhaps there are numerous other food trucks in the area, but they are all fast –food style and unhealthy so, you want to introduce fast food that serves only organic and fresh ingredients every day. This is where you can also list your price points and future products or services you anticipate.

Market Analysis

The market analysis section will take time to write and research as a lot of effort and research need to go into it. Here is where you have the opportunity to describe what trends are showing up, what the growth rate in this sector looks like, what the current size of this industry is and who your target audience is. A cleaning business plan, for example, may include how this sector has been growing by 10% every year due to an increase in large businesses being built in the city.

Organization and Management

Marketing and sales are the part of the business plan where you explain how you will attract and retain clients. How are you reaching your target customers and what incentives do you offer that will keep them coming back? For a dry cleaner business plan, perhaps if they refer customers, they will get 10% off their next visit. In addition, you may want to explain what needs to be done in order for the business to be profitable. This is a great way of showing that you are conscious about what clear steps need to be taken to make a business successful.

Financial Projections & Appendix

The financial business plan section can be a tricky one to write as it is based on projections. Usually what is included is the short-term projection, which is a year broken down by month and should include start-up permits, equipment, and licenses that are required. This is followed by a three-year projection broken down by year and many often write a five-year projection, but this does not need to be included in the business plan.

The appendix is the last section and contains all the supporting documents and/or required material. This often includes resumes of those involved in the company, letters of reference, product pictures and credit histories. Keep in mind that your business plan is always in development and should be adjusted regularly as your business grows and changes.

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Equine Therapy Business Plan [Sample Template]

By: Author Joy Nwokoro

Home » Business Plans » Medical and Healthcare

An equine therapy business is a type of business that offers therapeutic services to individuals who are struggling with physical, mental, or emotional challenges using horses. Equine therapy is a form of therapy that involves interacting with horses in a structured and intentional way to achieve specific therapeutic goals.

Equine therapy can help individuals with a wide range of challenges, such as anxiety, depression, post-traumatic stress disorder (PTSD), autism, attention-deficit/hyperactivity disorder (ADHD), and more. The therapy can include various activities such as horse grooming, feeding, groundwork, and riding.

The equine therapy business belongs to the healthcare industry and available data shows that the healthcare industry is one of the largest and fastest-growing industries in the world. According to a report by the World Health Organization, the global healthcare market was valued at around $8.45 trillion in 2018 and is projected to grow at a compound annual growth rate (CAGR) of 7.4 percent from 2019 to 2026.

Steps on How to Write an Equine Therapy Business Plan

Executive summary.

Daniel Rudolph® Equine Therapy Center, Inc. is a Dallas, Texas-based equine therapy business that offers therapeutic services to individuals facing physical, mental, or emotional challenges. To support our equine therapy services, we have invested in a well-maintained and equipped facility that provides a safe and comfortable environment for our clients and horses.

Our team is comprised of experienced equine handlers, licensed therapists, and business professionals who are committed to providing exceptional care and service.

At Daniel Rudolph® Equine Therapy Center, Inc., we understand the importance of providing a comprehensive and personalized approach to equine therapy. We work with each client to create a tailored treatment plan that meets their unique needs and goals.

Our approach is grounded in evidence-based practices, and we continually evaluate and improve our services to ensure the best possible outcomes for our clients.

We plan to generate revenue through a combination of private pay, insurance reimbursement, and partnerships with healthcare providers and community organizations.

Our target market includes individuals of all ages facing various physical, mental, or emotional challenges, as well as healthcare providers and community organizations seeking to offer equine therapy services to their clients. Daniel Rudolph is the founder and CEO of Daniel Rudolph® Equine Therapy Center, Inc.

Company Profile

A. our products and services.

Daniel Rudolph® Equine Therapy Center, Inc. will offer services that include individual and group therapy sessions, workshops, and retreats. We work with licensed and certified equine therapists who are trained to help clients achieve specific therapeutic goals using a range of equine-assisted activities, including horse grooming, feeding, groundwork, and riding.

Our services are designed to help individuals with a wide range of challenges, such as anxiety, depression, post-traumatic stress disorder (PTSD), autism, attention-deficit/hyperactivity disorder (ADHD), and more enjoy full restoration.

b. Nature of the Business

Our equine therapy will operate the B2C – Business to consumer business model. We will offer our services directly to the end user without any middleman arrangement.

c. The Industry

Daniel Rudolph® Equine Therapy Center, Inc. will operate in the Healthcare industry.

d. Mission Statement

At Daniel Rudolph® Equine Therapy Center, Inc., our mission is to provide a safe, supportive, and transformative environment where individuals can heal, grow, and thrive through equine therapy. We are committed to delivering evidence-based, personalized, and comprehensive services that promote physical, mental, and emotional well-being for our clients.

e. Vision Statement

Our vision at Daniel Rudolph® Equine Therapy Center, Inc. is to be the leading provider of equine therapy services, recognized for our commitment to excellence, innovation, and compassionate care. We aim to empower individuals of all ages facing physical, mental, or emotional challenges to reach their full potential through the power of equine therapy.

We envision a world where equine therapy is widely recognized and accessible as an effective and complementary form of healthcare.

f. Our Tagline (Slogan)

Daniel Rudolph® Equine Therapy Center, Inc. – You Can Heal, Grow, And Thrive Through Equine Therapy!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Daniel Rudolph® Equine Therapy Center, Inc. will be formed as a Limited Liability Company, LLC.

h. Our Organizational Structure

  • Chief Operating Officer (Owner)
  • Office Manager
  • Equine Therapist (Licensed Therapist)
  • Equine Specialist
  • Marketing and Outreach Coordinator
  • Customer Service Officer (Stable Hand)

i. Ownership/Shareholder Structure and Board Members

  • Daniel Rudolph (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
  • Norman Patrick (Board Member) 19 Percent Shares
  • Cyril Jacobs (Board Member) 10 Percent Shares
  • Ernest Mark (Board Member) 10 Percent Shares
  • Magdalene Joseph (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

A. strength.

  • Unique therapeutic approach
  • Passionate and knowledgeable staff
  • Animal-assisted therapy
  • Strong community support

b. Weakness

  • The number of therapy horses may be limited, which could potentially limit the number of clients the business can serve.
  • The cost of maintaining therapy horses, including feed, housing, and veterinary care, can be high.
  • The business may not be well-known in the community, which could limit the number of clients it serves.

c. Opportunities

  • As more people look for alternative approaches to traditional therapy, there may be an increased demand for equine therapy.
  • Collaborating with healthcare providers, such as psychologists and psychiatrists, could increase referrals to the business.
  • The business could potentially diversify its services by offering other forms of animal-assisted therapy or by expanding its services to include different types of therapy.

i. How Big is the Industry?

The healthcare industry is a big and growing industry and as a matter of fact, individuals who are struggling with physical, mental, or emotional challenges have started embracing equine therapy as a means of treatment.

ii. Is the Industry Growing or Declining?

The healthcare industry is one of the largest and fastest-growing industries in the world. According to a report by the World Health Organization, the global healthcare market was valued at around $8.45 trillion in 2018 and is projected to grow at a compound annual growth rate (CAGR) of 7.4 percent from 2019 to 2026.

iii. What are the Future Trends in the Industry

The Healthcare industry cum equine therapy sector is changing, and players in the industry are improvising. No doubt, technology, and customized software will change the landscape of the Healthcare industry going forward.

iv. Are There Existing Niches in the Industry?

No, there are no niche ideas when it comes to the equine therapy line of business. This is so because the equine therapy business is a niche idea in the Healthcare industry.

v. Can You Sell a Franchise of Your Business in the Future?

Daniel Rudolph® Equine Therapy Center, Inc. has plans to sell franchises in the nearest future and we will target major cities with growing working class and upwardly mobile people who are subjected to physical, mental, or emotional challenges in the United States of America.

  • Economic downturns could potentially decrease the number of clients the business serves, as individuals may have less disposable income for non-essential services.
  • Other equine therapy businesses or traditional therapy businesses could compete for clients.
  • There may be legal issues related to the use of animals in therapy, such as liability issues or licensing requirements.

i. Who are the Major Competitors?

  • Equest Center for Therapeutic Riding
  • Hearts and Horses
  • Mane Stream
  • Pegasus Therapeutic Riding
  • Quantum Leap Farm
  • SIRE Therapeutic Horsemanship
  • Shangri-La Therapeutic Academy of Riding
  • Special Equestrians
  • Stirrups ‘n Strides Therapeutic Riding Center
  • Talisman Therapeutic Riding
  • Three Gaits
  • Windrush Farm Therapeutic Equitation
  • Horses and Heroes
  • Little Bit Therapeutic Riding Center
  • Project Horse Empowerment Center
  • StableStrides
  • Victory Therapy Center
  • Walk On Therapeutic Riding Program
  • Wings of Hope Ranch.

ii. Is There a Franchise for Equine Therapy Business?

Yes, there are franchise opportunities for equine therapy business, and here are some of them;

  • Strides to Success
  • Horse Sense for Special Riders
  • Dream Riders
  • Little Hooves and Big Hearts
  • Horses Healing Humans
  • Rocking Horse Ranch Therapeutic Riding Program
  • Hearts and Horses for Heroes
  • Happy Hooves Equestrian Center
  • Pegasus Equine Therapy
  • Spirit Horse Nation.

iii. Are There Policies, Regulations, or Zoning Laws Affecting the Equine Therapy Business in the United States of America?

Yes, there are policies, regulations, and zoning laws that may affect equine therapy businesses in the United States. These may vary by state and local jurisdiction, so it’s important for equine therapy business owners to research and understand the relevant laws in their area.

Some states require equine therapy businesses to obtain a license or certification in order to operate legally. These requirements may vary depending on the type of therapy being provided and the qualifications of the staff. Equine therapy businesses may be required to carry liability insurance to protect against accidents or injuries that may occur during therapy sessions.

Equine therapy businesses must comply with animal welfare regulations to ensure the safety and well-being of therapy horses. They must also comply with health and safety regulations to ensure the safety and well-being of clients and staff.

Some local jurisdictions may have zoning laws that restrict where equine therapy businesses can be located. For example, a zoning law may require the business to be located in an area zoned for agriculture. Equine therapy businesses must comply with the Americans with Disabilities Act (ADA) to ensure that their facilities and services are accessible to individuals with disabilities.

Marketing Plan

A. who is your target audience, i. age range.

We don’t have any age range. We will attend to all clients who want our service.

ii. Level of Educational

We don’t have any restrictions on the level of education of those who want our equine therapy.

iii. Income Level

We don’t have any cap on the income level of those who will use our equine therapy.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we are looking forward to welcoming to our equine therapy center.

v. Language

There is no restriction when it comes to the language spoken by the people we are looking forward to welcoming to our equine therapy center but we will prefer people that speak English and Spanish.

vi. Geographical Location

Anybody from any geographical location will be welcome in our equine therapy center.

vii. Lifestyle

Daniel Rudolph® Equine Therapy Center, Inc. will not restrict any person from accessing our facility and services based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

  • Host Themed Events That Catch the Attention of Potential Clients.
  • Tap Into Text Marketing.
  • Use FOMO to Run Photo Promotions.
  • Share Your Events in Local Groups and Pages.
  • Turn Your Social Media Channels into a Resource
  • Develop Your Business Directory Profiles
  • Build Relationships with other healthcare service providers and related organizations in our Area

i. Traditional Marketing Strategies

  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Affiliate Marketing
  • Mobile Marketing.

iii. Social Media Marketing Plan

  • Start using chatbots.
  • Create a personalized experience for each of our clients.
  • Create an efficient content marketing strategy.
  • Create a community for our freelance marketers and influencers.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on relevant social media channels.
  • Run cross-channel campaigns.

c. Pricing Strategy

Daniel Rudolph® Equine Therapy Center, Inc. will adopt the following pricing strategies:

  • Cost-Plus Pricing
  • Value-Based Pricing
  • Competitive Pricing
  • Dynamic Pricing
  • Bundle Pricing

Please note that our pricing strategy is based on a careful analysis of the costs and profitability of the business, as well as the needs and preferences of the target customer base.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, hospitals, freelance marketers, and social media influencers to help refer clients to us.

Daniel Rudolph® Equine Therapy Center, Inc. will also leverage on the 4 Ps of marketing which is a place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our patients and donors.

b. Inventory Strategy

The fact that we will need equine therapy supplies and medications means that Daniel Rudolph® Equine Therapy Center, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining, and processing items in our warehouse.

We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

Daniel Rudolph® Equine Therapy Center, Inc. will make sure we work with “Just-in-time (JIT) inventory” – (JIT involves holding as little stock as possible, negating the costs and risks involved with keeping a large amount of stock on hand.)

c. Payment Options for Customers

Here are the payment options that Daniel Rudolph® Equine Therapy Center, Inc. will make available to her donors and contributors;

  • Bank Transfers
  • Credit or Debit Card
  • Electronic Payment Systems such as PayPal or Venmo.

d. Return Policy, Incentives, and Guarantees

At Daniel Rudolph® Equine Therapy Center, Inc., we offer services, and the nature of services we offer does not accommodate a return policy but we will make sure we give out incentives from time to time to our esteemed customers. We will also give a satisfaction guarantee to all our customers.

e. Customer Support Strategy

Our customer support strategy will involve ensuring that clients can contact our equine therapy business through multiple communication channels, such as email, phone, and social media. we will make sure that all contact information is clearly displayed on the business’s website and promotional materials.

Operational Plan

Our operational plan will cover involve developing and marketing a range of equine therapy programs and services that cater to clients with different needs, including children with disabilities, veterans, and individuals struggling with mental health issues.

Overall, we plan to expand our revenue by 30 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting partnerships and referrals that will enable the firm to boost our service offerings and support revenue growth.

a. What Happens During a Typical Day at an Equine Therapy Center?

  • The business is open for the day’s work
  • The staff begins the day by checking on the horses and feeding them. They also check the condition of the stables, tack, and other equipment. The therapy horses are groomed and prepared for the day’s activities.
  • Clients who arrive for therapy sessions are greeted by staff members who conduct an initial intake and evaluation. During this process, clients provide information about their medical history, current condition, and goals for therapy.
  • Marketing/website upkeep
  • Administrative duties
  • The business is closed for the day.

b. Production Process

There is no production process when it comes to an equine therapy business.

c. Service Procedure

Our service procedure is focused on providing clients with individualized therapy programs that are designed to meet their unique needs and goals. Staff members work closely with clients to monitor their progress and adjust therapy programs as needed to ensure the best possible outcomes.

d. The Supply Chain

Daniel Rudolph® Equine Therapy Center, Inc. will establish a business relationship with wholesale suppliers of equine therapy supplies and medications.

e. Sources of Income

Daniel Rudolph® Equine Therapy Center, Inc. makes money from;

  • Therapy sessions
  • Special events
  • Donations and grants
  • Boarding and training
  • Merchandise sales
  • Corporate partnerships.

Financial Plan

A. amount needed to start our equine therapy center.

Daniel Rudolph® Equine Therapy Center, Inc. would need an estimate of $285,500 to successfully set up our equine therapy in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Cost Involved?

  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $7,300.
  • Marketing, Branding, and Promotions – $5,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $5,400.
  • Rent/Lease – $50,000.
  • Other start-up expenses include commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $40,000
  • start-up inventory – $15,000
  • Store Equipment (cash register, security, ventilation, signage) – $4,750
  • Horses and maintenance – $50,000
  • Website: $600
  • Opening party: $3,000
  • Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Daniel Rudolph® Equine Therapy Center, Inc. will not build a new facility for our equine therapy; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running an Equine Therapy Business?

  • Horse care such as feed, bedding, veterinary care, farrier services, and medications.
  • Facility maintenance includes rent or mortgage payments
  • Equipment and supplies (saddles, bridles, helmets, grooming supplies, and other equipment).
  • Marketing and advertising
  • Continuing education and certification
  • Utility bills (gas, internet, phone bills, signage, sewage et al)
  • Salaries of employees.

e. What is the Average Salary of your Staff?

  • Chief Operating Officer (Owner) – $68,000 Per Year
  • Office Manager – $46,000 Per Year
  • Equine Therapist (Licensed Therapist) – $45,000 Per Year
  • Equine Specialist – $43,000 Per Year
  • Marketing and Outreach Coordinator – $35,000 Per Year
  • Customer Service Officer (Stable Hand) – $28,600 Per Year

f. How Do You Get Funding to Start an Equine Therapy Business?

  • Raising money from personal savings and sale of personal stocks and properties
  • Applying for a loan from your bank/banks
  • Pitching our business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
  • Source for soft loans from our family members and friends.

Financial Projection

A. how much should you charge for your product/service.

At Daniel Rudolph® Equine Therapy Center, Inc. the fee for our equine therapy sessions will range from around $50 to $250 per hour.

b. Sales Forecast?

  • First Fiscal Year (FY1): $250,000
  • Second Fiscal Year (FY2): $390,000
  • Third Fiscal Year (FY3): $500,000

c. Estimated Profit You Will Make a Year?

  • First Fiscal Year (FY1): 30%
  • Second Fiscal Year (FY2): 35%
  • Third Fiscal Year (FY3): 45%

d. Profit Margin of an Equine Therapy Product/Service

The ideal profit margin we hope to make at Daniel Rudolph® Equine Therapy Center, Inc. will be between 15 and 30 percent on service charges.

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Daniel Rudolph® Equine Therapy Center, Inc. will grow our equine therapy by first opening other facilities in key cities in the United States of America within the first five years of establishing the organization and then will start selling franchises from the sixth year.

b. Where do you intend to expand to and why?

Daniel Rudolph® Equine Therapy Center, Inc. plans to expand to;

  • Rockford, Michigan
  • Brewster, New York
  • Odessa, Florida
  • Hockley, Texas
  • Knoxville, Tennessee
  • Warrington, Pennsylvania
  • Orlando, Florida
  • Grasonville, Maryland
  • Stoughton, Wisconsin
  • North Andover, Massachusetts
  • King George, Virginia
  • Redmond, Washington
  • Purcellville, Virginia
  • Franklin, Tennessee
  • Colorado Springs, Colorado
  • Cedar Park, Texas.

The reason we intend to expand to these locations is the fact that these cities have a promising market for equine therapy.

The founder of Daniel Rudolph® Equine Therapy Center, Inc. intends to build a family business hence our exit plan will be family succession. For that reason, the founder Daniel Rudolph is already grooming his son Frank Rudolph to take over from him. Frank Rudolph is at the moment being groomed to go through the company’s employment process without any bias.

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How to Start an Equine Therapy Business

An equine therapy camp will have campers work with horses as a way of overcoming their physical, mental, or emotional disabilities. They're primarily made for children, but there are ways to open the camp up to adults as well.

Learn how to start your own Equine Therapy Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Equine Therapy Business Image

Start an equine therapy business by following these 10 steps:

  • Plan your Equine Therapy Business
  • Form your Equine Therapy Business into a Legal Entity
  • Register your Equine Therapy Business for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Equine Therapy Business
  • Get the Necessary Permits & Licenses for your Equine Therapy Business
  • Get Equine Therapy Business Insurance
  • Define your Equine Therapy Business Brand
  • Create your Equine Therapy Business Website
  • Set up your Business Phone System

We have put together this simple guide to starting your equine therapy business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Equine Therapy Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your equine therapy business?

Business name generator, what are the costs involved in opening an equine therapy business.

Costs to open can be substantial, especially if opening anywhere near a major city. Owners will need to purchase or lease the land, pay for staff, and board the horses. They’ll also need to factor in administrative and marketing costs.

What are the ongoing expenses for an equine therapy business?

Equine therapy camps will need to maintain their grounds, care for the horses (including medical), and keep up website and marketing materials. You’ll need to pay staff salaries and potentially attend ongoing educational opportunities to learn more about advancements in your industry.

Who is the target market?

The target market depends on the type(s) of therapy you want to provide. Some camps choose to work with certain types of disabled children, such as those with Down syndrome or those with cerebral palsy. Or they may work with campers with a variety of disabilities as a means of promoting tolerance and inclusion.

But another major market is children with emotional troubles. Some camps will work with troubled teenage girls only, or boys who have recently been released from a detention center. Camps may set up different sections of the grounds in order to work with a variety of kids. Advertising should be geared to both children and parents of course, but it’s primarily the parents or adult caretakers in a child's life who need to be convinced that the camp is worth it.

How does an equine therapy business make money?

Equine therapy camps charge a set rate for each camper to cover the costs of the program. If the camp is for-profit, then they'll usually set a profit margin onto their fees in order to have additional funds invested in the enterprise.

Because the upkeep expenses are substantial, even non-profit centers can charge up to $100 for a 50-minute session or several thousand dollars for a two-week experience. Most camps will offer varying programs for different budget levels. For example, they may offer group sessions at a reduced rate or a weekend experience rather than a full week at the camp.

How much profit can an equine therapy business make?

Non-profit camps obviously need to set their rates so they can cover the cost of operations, but a for-profit center can do very well if it can attract the right clientele. A week-long session with 30 campers for $2,000 will net $60,000 alone. If the cost of operations is 75% that of the admission fee, the camp would make about $800,000 in profit a year if they run programs all-year round.

How can you make your business more profitable?

Owners can consider branching out their services to include adults. They can even set up activities where employees come together for team-building days. Owners can modify the children’s activities to fit adult needs so that people can problem-solve and learn more about each other outside of the office.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your equine therapy business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate an equine therapy business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

An equine therapy business is generally run out of a large piece of land. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location :
  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to an equine therapy business.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location :
  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for your business’ location to ensure your equine therapy business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Equine Therapy Business needs and how much it will cost you by reading our guide Business Insurance for Equine Therapy Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market an equine therapy business

Promoting a therapy camp is usually wrapped up in telling touching stories about the type of work you do. When you’re just getting started, focus on how the activities challenge a child to problem-solve and how this works to increase their confidence and cooperative skills.

Television is usually the best way to market because people can perceive strong messages from full ads. The additional exposure gives them a good impression of how the camp works. However, paid or organic internet advertising can also be a good way to attract new clients. Owners can also consider showcasing testimonials on the radio as well.

How to keep customers coming back

Customers want to see a solid change in the child who attends the camp, such as a new-found enthusiasm or compassion for animals, a calmer demeanor, or improved confidence. They want kids to have fun of course, but these camps are viewed as having a higher purpose than just making kids happy.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

TRUiC's Startup Podcast

Welcome to the Startup Savant podcast , where we interview real startup founders at every stage of the entrepreneurial journey, from launch to scale.

Is this Business Right For You?

Business owners should ideally be compassionate people who want to help kids become their best selves. They should have a thorough understanding of how different types of kids interact with horses and which activities will best promote that connection.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at an equine therapy business?

Equine therapy camps may include any of the following daily tasks:

  • Coordinating activities for riders
  • Coaching staff on best practices
  • Evaluating and assessing children’s strengths/needs
  • Marketing/advertising
  • Caring for horses
  • Maintaining the property grounds

What are some skills and experiences that will help you build a successful equine therapy business?

You should have some experience working or volunteering in a camp like this. Jumping in without any type of formal training can make it that much harder to get the camp off the ground. You should also have some type of certification for working with horses either from the Professional Association of Therapeutic Horsemanship International or from a similar organization.

What is the growth potential for an equine therapy business?

There may be a need for something like this in your area, even if it doesn’t seem that way at first. These programs can be life-saving in a number of ways, which means that insurance companies and authorities alike are onboard with the work equine therapy business do. City officials or community organizations may even fund these types of alternative therapies as a means of curbing juvenile delinquency.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting an equine therapy business?

The first thing an owner needs to address is the liability they’re taking on. Working with kids and horses creates an infinite amount of unknowns that can be difficult for staff to handle day-in and day-out. Even the most well-trained and gentle of horses is not immune to getting spooked, which can cause damage to the property or even to the people in the camp. Having a good staff (not to mention good insurance) can go a long way to safeguarding against dangerous events.

If you’re willing to make your organization a non-profit, you may be able to get a government grant in order to start your business. This will not only cut down on your start-up costs, but it can also give you instant legitimacy in the eyes of your clientele. Ensure you have a passionate and experienced writer who can draw up a proposal that will catch the eye of the decision-maker. You should also look into how to take different types of medical insurance. Some companies will cover camps as a necessary cost of treatment.

How and when to build a team

Owners should build a professional and experienced team immediately. You need to hire people who are comfortable working under intense pressure and who want to see the kids learn and grow throughout their time there. If you skimp on the quality of your employees, you increase the odds of liability lawsuits.

Useful Links

Real world examples.

  • Skywood Therapy
  • Equest Therapy Center

Have a Question? Leave a Comment!

Financial Model, Business Plan and Dashboard Templates - FinModelsLab

How To Create a Business Plan for Therapeutic Horse Riding Program

By alex ryzhkov, resources on therapeutic horse riding program.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan
  • SWOT Analysis

Welcome to our blog post on how to write a business plan for a therapeutic horse riding program. In today's fast-paced world, the need for holistic and alternative therapies is growing rapidly. According to the Global Therapeutic Riding Programs Market Report, the industry is expected to reach a staggering $1.8 billion by 2025, with a compound annual growth rate of 3.9%. This presents an incredible opportunity for those looking to combine their passion for horses with a meaningful business venture.

Before diving into the nine essential steps of creating a successful business plan for your therapeutic horse riding program, it's essential to understand the industry's current landscape and market demand. Through comprehensive research, you'll gain valuable insights into industry trends, customer needs, and opportunities for growth. This information will help shape your program and ensure it meets the evolving requirements of individuals seeking healing through equine therapy.

Once armed with a solid understanding of the industry, the next step is to identify your target audience and their specific needs. Each individual seeking therapeutic horse riding sessions experiences a unique set of physical, emotional, or cognitive conditions. By catering to their specific requirements, you can tailor your program to provide the maximum therapeutic benefits, resulting in improved motor skills, mental well-being, and enhanced confidence.

Of course, to make your therapeutic horse riding program stand out in a competitive market, conducting a thorough competitor analysis is crucial. Researching other similar programs will help you identify their strengths and weaknesses, allowing you to differentiate your offering and carve out a unique niche. Take note of what makes your program special and find ways to highlight these distinctive features to attract your target audience.

With these initial steps completed, it's time to define the goals and objectives of your therapeutic horse riding program. Determine what you aim to achieve, both in terms of the therapeutic benefits for your clients and the financial success of your business. Clearly outlining these goals will keep you focused and motivated throughout the process of developing and implementing your program.

But before getting too far ahead, it's essential to consider the legal and regulatory requirements that govern the operation of a therapeutic horse riding program. Ensure you are in compliance with all necessary laws, permits, and regulations to provide a safe and secure environment for your clients and horses alike.

Of course, any business venture requires careful financial planning. Assess the financial feasibility of your program and explore potential funding options, such as grants, loans, or fundraising initiatives. This step will help you determine the initial investment required, as well as establish a sustainable revenue model that supports the long-term success of your program.

With a solid business foundation in place, it's time to develop a comprehensive marketing and sales strategy. Identify your target audience and craft compelling messages that convey the transformative power of equine therapy. Leverage a mix of digital marketing, partnerships with healthcare providers, schools, and community organizations to spread the word about your program and attract potential clients.

As you progress in your planning journey, gather all necessary resources and equipment required to operate your therapeutic horse riding program successfully. This could include sourcing specially trained horses, securing a suitable facility, and investing in appropriate safety gear. Ensuring you have everything in place will guarantee a smooth and immersive experience for your clients.

Finally, building a highly competent team is vital for the success of your therapeutic horse riding program. Identify key personnel who are experienced in equine therapy, as well as passionate about helping individuals with physical, emotional, and cognitive conditions. Your team's expertise and dedication will create a nurturing environment where your clients can thrive and experience the full benefits of equine therapy.

By following these nine essential steps, you'll be well on your way to creating a comprehensive business plan for your therapeutic horse riding program. Stay tuned for our upcoming blog posts, where we'll dive deeper into each step, providing you with detailed guidance and actionable tips to bring your vision to life.

Research Industry Trends and Market Demand

Before starting a therapeutic horse riding program, it is crucial to research industry trends and market demand to ensure the viability and success of your business. By understanding the current landscape and identifying key factors that shape the industry, you can make informed decisions and develop strategies that cater to the needs of your target audience.

To effectively research industry trends, consider the following steps:

  • Stay up-to-date with industry publications, websites, and forums to gain insights into the latest developments and emerging trends in therapeutic horse riding programs.
  • Attend conferences, workshops, and seminars related to equine therapy to network with professionals and gain valuable knowledge about the industry.
  • Analyze market reports and studies to understand the demand for therapeutic horse riding programs in your location and identify potential gaps or niches.
  • Engage with potential customers, such as healthcare providers, schools, and community organizations, to gather feedback and understand their specific needs and preferences.
  • Consider conducting surveys or focus groups to gather quantitative and qualitative data about potential customers' interest in and willingness to pay for a therapeutic horse riding program.
  • Explore partnerships and collaborations with other professionals or organizations in the equestrian and health industry to leverage their expertise and expand your reach.

Identify Target Audience And Their Needs

One of the most crucial steps in developing a successful therapeutic horse riding program is to identify the target audience and understand their specific needs. By doing this, you can tailor your program to effectively meet the requirements of the individuals you aim to serve.

Firstly, it is important to conduct extensive research and gather insights into the demographics of the community you plan to operate in. This includes identifying the age groups, income levels, and geographic locations of potential participants. For example, you may discover that there is a higher demand for therapeutic horse riding among children with autism in a particular area.

  • Consider partnering with healthcare providers and community organizations to gain a deeper understanding of the specific therapeutic needs within the target audience.
  • Engage with parents or caregivers of individuals who can benefit from your program to gain insights into their concerns, preferences, and expectations.
  • Utilize surveys or interviews to gather feedback directly from potential participants to understand their specific needs and desired outcomes.

Once you have identified the target audience, it is crucial to analyze their needs and how your therapeutic horse riding program can address them. For example, if your research reveals that there is a demand for physical therapy among individuals with mobility impairments, you can design a program that focuses on improving motor skills and coordination.

Consider factors such as the level of support required, the specific therapeutic benefits sought, and any additional services or accommodations that may be needed. This thorough understanding of the target audience's needs will allow you to create a program that is tailored to their requirements, ultimately increasing the effectiveness and appeal of your therapeutic horse riding program.

Conduct A Thorough Competitor Analysis

Conducting a thorough competitor analysis is an essential step in developing a successful business plan for a therapeutic horse riding program. By examining your competitors, you can gain valuable insights into their strategies, strengths, and weaknesses, allowing you to position your program effectively in the market. Here are some key steps to follow when conducting a competitor analysis for your therapeutic horse riding program:

  • Identify your direct competitors: Start by identifying other therapeutic horse riding programs in your area or region. Look for providers who cater to similar target audiences and offer similar services.
  • Analyze their offerings and pricing: Evaluate the range of services and programs offered by your competitors. Consider the types of therapeutic activities, equipment, and additional services they provide, as well as their pricing structure.
  • Evaluate their strengths and weaknesses: Assess your competitors' strengths and weaknesses. Determine what sets them apart from others and identify areas where they may be lacking. This will help you differentiate your program and identify opportunities for improvement.
  • Assess their marketing and branding strategies: Study your competitors' marketing and branding efforts. Examine their online presence, social media engagement, and promotional activities. Identify any unique selling points or marketing techniques that they employ.
  • Consider customer feedback and reviews: Look for customer feedback and reviews about your competitors' programs. Consider their reputation, customer satisfaction, and testimonials. This will provide insights into their overall quality and appeal.

Tips for conducting a comprehensive competitor analysis:

  • Use online search engines, local directories, and industry publications to identify potential competitors.
  • Visit their websites and social media platforms to gather information about their programs, pricing, and customer testimonials.
  • Attend local events or visit their facilities to observe their operations and gain firsthand knowledge about their program delivery.
  • Consider reaching out to current and former clients of your competitors to gather insights about their experiences and identify areas of improvement.
  • Regularly monitor your competitors' activities to stay updated on any changes, new services, or promotions they may introduce.

By conducting a thorough competitor analysis, you can gain a comprehensive understanding of the existing market landscape and position your therapeutic horse riding program effectively. The insights gathered from this analysis will inform your marketing strategies and help you develop a program that stands out in the competitive landscape of the equestrian and health industry.

Define The Goals And Objectives Of The Therapeutic Horse Riding Program

Defining clear and specific goals and objectives is crucial for the success of any business, and a therapeutic horse riding program is no exception. These goals and objectives provide a roadmap for your program, helping you stay focused and measure your progress along the way. Here are some key points to consider when defining the goals and objectives of your therapeutic horse riding program:

  • 1. Identify the desired outcomes: Start by identifying the specific outcomes you want to achieve through your program. These could include improved motor skills, increased self-confidence, enhanced emotional well-being, or any other relevant benefits that align with the therapeutic nature of the program.
  • 2. Set measurable targets: Once you have identified the desired outcomes, it is essential to set measurable targets that can be tracked and evaluated. For example, you may aim to increase the number of participants by a certain percentage each quarter or strive to see a significant improvement in participants' specific skills or abilities within a specific timeframe.
  • 3. Prioritize participant safety and well-being: A key goal of any therapeutic horse riding program should be to ensure the safety and well-being of the participants. Make it a priority to establish protocols, training, and ongoing assessments that maintain a safe environment for both the riders and the horses.
  • 4. Foster a supportive and inclusive community: Another important objective is to create a supportive and inclusive community within your program. Emphasize building relationships, fostering a sense of belonging, and promoting positive interactions among participants, instructors, and staff members.
  • 5. Continuously improve and innovate: The field of therapeutic horse riding is constantly evolving, and it is important to stay up to date with the latest practices, research, and innovations. Make it a goal to continuously improve and incorporate new strategies, techniques, and approaches that can enhance the therapeutic benefits your program offers.
  • Regularly reassess and update your goals and objectives as your program grows and evolves.
  • Involve key stakeholders, such as participants, their families, and healthcare professionals, in the goal-setting process to ensure their input and alignment with their needs.
  • Consider incorporating benchmarks and milestones to track progress and celebrate achievements.
  • Keep your goals and objectives realistic, attainable, and measurable to maintain focus and motivation.

Determine The Legal And Regulatory Requirements

Determining the legal and regulatory requirements is a crucial step in establishing a therapeutic horse riding program. Compliance with these requirements ensures the safety and well-being of both participants and staff, and helps to maintain the credibility and professionalism of the program.

  • Research and understand local laws and regulations: It is essential to research and understand the local laws and regulations pertaining to therapeutic horse riding programs in your area. This includes looking into licensing requirements, zoning regulations, and any specific guidelines for providing services to individuals with disabilities.
  • Consult with legal professionals: To ensure full compliance and understanding of the legal and regulatory requirements, it is advisable to consult with legal professionals specializing in the equestrian and health industry. They can assist in navigating the complex legal landscape and provide insights on any additional requirements specific to your location.
  • Secure necessary permits and certifications: After identifying the specific legal and regulatory requirements, take steps to secure any necessary permits and certifications. This may include obtaining a business license, liability insurance, certifications for instructors and therapists, and any other permits required to operate the therapeutic horse riding program.
  • Create policies and procedures: Develop comprehensive policies and procedures that align with the legal and regulatory requirements. These policies should incorporate safety protocols, participant screening processes, emergency preparedness plans, and record-keeping practices to ensure compliance at all times.
  • Stay updated on changes and adaptations: Laws and regulations pertaining to therapeutic horse riding programs may evolve over time. It is important to stay updated on any changes or adaptations in the legal and regulatory landscape. Regularly review and revise your policies and procedures to ensure ongoing compliance.
  • Keep a checklist of all the legal and regulatory requirements and regularly review it to ensure compliance.
  • Attend workshops or seminars to stay educated on legal and regulatory matters specific to therapeutic horse riding programs.
  • Collaborate with other therapeutic horse riding programs or industry associations to share best practices and stay informed about any updates in the field.

Assess The Financial Feasibility And Potential Funding Options

One of the crucial aspects of starting a therapeutic horse riding program is assessing its financial feasibility. This step involves evaluating the financial viability and sustainability of your business idea. It is essential to determine whether the program can generate enough revenue to cover its costs and eventually grow.

To assess the financial feasibility, you should start by estimating the startup costs required to establish the program. This includes expenses such as purchasing or leasing horses, building or modifying facilities, acquiring specialized equipment, and hiring experienced instructors. It is important to conduct thorough research to gather accurate cost estimates.

Next, you need to determine the potential revenue streams for your program. This includes analyzing the pricing structure for individual sessions and group programs, considering factors such as the cost of similar programs in the market, the target audience's willingness to pay, and any potential partnerships with healthcare providers or schools that may contribute financially.

Tip #1: Consider conducting a detailed financial forecast for at least the first three years of your program. This will help you project the expected revenue and expenses, allowing you to identify any potential challenges or gaps in funding.

Once you have a clear understanding of the financial aspects, it's time to explore potential funding options. Look for grants or funding opportunities specifically available for therapeutic horse riding programs or within the equestrian and health industry. Research local, regional, and national organizations that support initiatives in this field.

Tip #2: Reach out to local community organizations, businesses, and potential partners who may be interested in sponsoring or donating to your program. Establishing mutually beneficial relationships can provide both financial support and community visibility.

Additionally, consider crowdfunding campaigns as a way to engage the community and raise funds for your program. Platforms like Kickstarter or GoFundMe can help you reach a broader audience and gather support from individuals who believe in your mission.

Assessing the financial feasibility and exploring potential funding options requires careful analysis and planning. It is essential to have a realistic understanding of the financial landscape and identify appropriate funding sources that align with your program's goals and objectives.

Develop A Comprehensive Marketing And Sales Strategy

Developing a comprehensive marketing and sales strategy is crucial for the success and growth of your therapeutic horse riding program. This strategy will help you effectively promote your services, attract clients, and generate revenue. Here are some important steps to consider:

  • Identify your target audience: Understanding your target audience is essential for developing a focused marketing strategy. Identify the specific demographics, interests, and needs of individuals who would benefit from your therapeutic horse riding program. This will help you tailor your marketing messages and initiatives to reach the right audience.
  • Create a compelling brand story: Craft a strong and compelling brand story that conveys the unique value and benefits of your program. Emphasize the transformative power of equine therapy and how it can positively impact the lives of individuals with physical, emotional, and cognitive conditions. Use your brand story to connect with your target audience on an emotional level.
  • Utilize digital marketing: Leverage the power of digital marketing to reach a wider audience and increase your program's visibility. Create a professional website that highlights your program's offerings, testimonials, and success stories. Utilize search engine optimization (SEO) techniques to improve your website's ranking on search engines. Use social media platforms to engage with your audience, share relevant content, and promote your program.
  • Establish partnerships: Collaborate with healthcare providers, schools, and community organizations to expand your reach and credibility. Attend healthcare conferences and networking events to connect with potential partners. Offer free informational sessions or workshops to educate others about the benefits of equine therapy. Establishing strong partnerships can lead to referrals and increased awareness of your program.
  • Create a referral program: Encourage satisfied clients to refer their friends, family, and acquaintances to your program. Develop a referral program that offers incentives, such as discounted sessions or rewards, to clients who bring in new clients. Word-of-mouth referrals can be a powerful marketing tool and help you attract a steady stream of clients.
  • Offer a free trial session or discounted introductory package to attract new clients and allow them to experience the benefits of your program.
  • Consider partnering with local media outlets or bloggers to feature stories or interviews about your program, increasing your program's visibility.
  • Attend industry conferences and trade shows to network with potential clients, partners, and industry experts. These events provide valuable opportunities to showcase your program and connect with key stakeholders.
  • Regularly monitor and analyze the effectiveness of your marketing initiatives. Use tools such as Google Analytics to track website traffic and social media analytics to evaluate engagement and conversion rates. Adjust your strategy accordingly to maximize results.

Gather Necessary Resources And Equipment

Gathering the necessary resources and equipment is a crucial step in setting up a successful therapeutic horse riding program. Here are the key considerations:

  • Horses: Look for horses that are specifically trained for therapeutic riding. These horses should possess a calm and gentle temperament, be well-mannered, and have experience working with individuals with physical, emotional, or cognitive conditions. Conduct thorough evaluations and assessments to ensure compatibility between the horse and the program's goals.
  • Tack and Equipment: Acquire the appropriate tack and equipment needed for the program, including saddle pads, bridles, reins, helmets, and adaptive equipment that may be required for riders with specific needs. Ensure that all equipment is in good condition, properly fitted, and regularly maintained for the safety and comfort of both riders and horses.
  • Facilities: Evaluate your program's space requirements and consider factors such as stable size, arena or riding space, and paddocks. Ensure that your facilities provide a safe and suitable environment for both horses and riders. Make any necessary modifications or additions to meet the unique needs of therapeutic riding.
  • Therapy Tools: Depending on the specific conditions and goals of your program, you may need additional therapy tools such as cones, poles, balance beams, or sensory items. These tools can enhance the therapeutic experience and offer a variety of stimulating activities to support the riders' progress.
  • Properly Trained Staff: Ensure that your staff members, including instructors, volunteers, and support personnel, receive proper training on handling horses, delivering therapeutic activities, and assisting riders with their unique needs. Invest in ongoing training and professional development to maintain a high standard of care.

Tips for Gathering Resources and Equipment:

  • Research trustworthy suppliers and consider seeking recommendations from other therapeutic horse riding programs.
  • Consult with experienced professionals, such as equine therapists or instructors, to ensure you have the necessary resources and equipment for your specific program goals.
  • Create a comprehensive inventory list to keep track of all resources and equipment, including their condition, maintenance schedules, and replacement needs.
  • Explore potential partnerships or sponsorships with local businesses or organizations that may be willing to provide resources or equipment at a reduced cost or through donations.

Gathering the necessary resources and equipment may require careful planning and financial considerations, but it is an essential aspect of creating a safe and effective therapeutic horse riding program. By investing in quality resources and ensuring that your team is properly equipped, you can provide a transformative experience for individuals seeking the benefits of equine therapy.

Build A Team And Identify Key Personnel

Building a strong team is crucial for the success of any business, and a therapeutic horse riding program is no exception. Having the right people in key positions will ensure that your program runs smoothly and effectively, providing the best possible experience for your clients. Here are some important steps to consider when building your team and identifying key personnel:

  • Clearly define the roles and responsibilities: Begin by outlining the different roles that will be required for your program, such as instructors, horse trainers, administrative staff, and volunteers. Clearly define the responsibilities and qualifications needed for each role to ensure that you attract the right candidates.
  • Recruit experienced professionals: Look for individuals with experience and expertise in the equestrian and therapeutic fields. Seek out instructors who are skilled in both riding instruction and therapeutic techniques. Consider partnering with local equine therapy organizations or reaching out to professional networks to find qualified candidates.
  • Train and develop your staff: Once you have assembled your team, provide ongoing training and professional development opportunities to enhance their skills and knowledge. This will ensure that they stay up-to-date with the latest therapeutic methods and techniques, as well as foster a culture of continuous improvement within your program.
  • Establish clear communication channels: Effective communication is essential for a successful team. Set up regular team meetings where staff can share updates, discuss challenges, and brainstorm ideas. Encourage an open and collaborative environment where everyone feels heard and valued.
  • Foster a positive and supportive culture: Building a positive and supportive team culture is crucial, especially when working with vulnerable individuals. Encourage teamwork, empathy, and a client-centered approach among your staff. Create a space where everyone feels comfortable and motivated to bring their best to the program each day.

Tips for Building a Strong Team:

  • Seek diversity in your team to bring a range of perspectives and experiences.
  • Consider conducting background checks and obtaining references for potential hires.
  • Establish a clear code of conduct and set expectations for professional behavior.
  • Encourage ongoing professional development to keep your team motivated and engaged.
  • Promote a healthy work-life balance to prevent burnout and ensure staff well-being.

In conclusion, establishing a therapeutic horse riding program requires careful planning and consideration. By following the 9 steps checklist outlined above, you can create a comprehensive business plan that addresses industry trends, market demand, target audience needs, and more. By offering personalized and group programs, partnering with healthcare providers and community organizations, and providing a safe and inclusive environment, your program can make a significant impact in improving the well-being of individuals with physical, emotional, and cognitive conditions. With the right resources, team, and marketing strategy in place, your therapeutic horse riding program has the potential to transform lives and bring a sense of joy and empowerment to those who participate.

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Business Plan Templates

Horse Riding Business Plan

This free, printable business plan can help horse owners, riders and trainers create sales strategies and development standards for their companies.

business plan for equine therapy

Sample text from Horse Riding Business Plan:

1.0 Executive Summary


[COMPANY NAME] was created to provide rehabilitation and therapeutic riding for socially and physically challenged individuals, who suffer from social disorders such as Autism, ADD, ADHD, Asperger's Syndrome, and eating disorders as well as Equine Enhanced Counseling for Post Traumatic Stress Disorder, trauma and addiction recovery.


The Company

[COMPANY NAME] is a public charity with the following members:

[NAME], Founder

[NAME], RN, Chairman of the Board

[NAME], Co-Chairman

[NAME], Secretary

[NAME], Treasurer

Our Services

[COMPANY NAME] provides horseback riding as well as grooming and equine based therapeutic sessions to those in need (ages 3 years and up) that rehabilitate the mind and body while interacting and caring for horses. Equine-based therapy has been shown to improve the quality of life for those experiencing developmental disabilities that can cause significant social, communication and behavioral challenges as well as those experiencing delays in physical and intellectual development.

Currently, there are 66,074 adults and 14,116 children who are registered as mental health consumers and in mental health association services in the State of [STATE] ([STATE] Health & Human Services Commission 2005) and 1,701,675 veterans in the state of [STATE] ([STATE] veterans commission)

Financial Considerations

The current financial plan for [COMPANY NAME] is to obtain grant funding in the amount of $976,000. The grant will be used to purchase the facility and pastures, purchase equipment and supplies necessary to upgrade and maintain the property, purchase office equipment, and related supplies, and provide funding employee payroll and working capital.

The major focus for grant funding is as follows:

1. The organization is a public charity organized and operated by a woman majority

2. To Purchase energy efficient equipment

3. To provide services to those who are socially and physically challenged

4. To provide services, at no cost, to low income families and veterans

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How to Write a Business Plan for an Equine Facility

  • Small Business
  • Business Planning & Strategy
  • Write a Business Plan
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Basic Business Plan Structure

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Running an equine facility requires paying attention to a lot of moving parts -- literally. Working with horses means round-the-clock care, seven days a week. If you teach lessons, board or train horses in your facility, you'll have client horses and lesson horses. A good business plan makes sure you’ve thought through all of the details, from hiring help to the fees you’ll charge. If you need outside financing to help with construction or start-up costs, presenting a thoroughly prepared business plan is an important first step for a lender or investor.

Executive Summary

You’ll probably write your executive summary last, but it appears first in the business plan. Succinctly describe the main points of your equine business: the idea, how you expect to make a profit, money you’ll need to get it started, the management and business structure and what you’ll need to accomplish to consider it a success. Don’t take up more than one-half to three-quarters of a page.

Equine Business Description

In this section, describe the equine industry in your geographical region and how your business idea fits into it. For example, if it’s a popular area for horse owners but nearby boarding facilities are full with waiting lists, that can justify opening a boarding facility. If the situation changes, explain how you are prepared to adapt. This can be anything from an increase in your grain costs to a competing facility opening near you. Also describe your business structure; for example, whether it’s a sole proprietorship or corporation.

Market Strategies

Here, you will describe your research results on the need for an equine facility like yours and how you will persuade customers to use your facility. Describe what your positioning will be compared to other facilities. For example, you may offer packages that include lessons and training with board or have all-weather facilities. Detail your pricing strategy in this section, and project your sales with this information.

Competitive Analysis

Describe your competitors’ strengths and weaknesses, and then compare those to yours. Detail how you expect to woo customers based on your strengths. For example, if you or your employees have specialized training or certification in equine management or training that your market analysis shows is lacking in other facility operations, that is a competitive strength.

Development Plan

Your development plan outlines everything you need to do from start to finish. This includes any construction, purchasing or remodeling you need to do; marketing materials like business cards and flyers you need to print; personnel you need to hire; your schedule; your budget. Also outline possible risks or things that can go wrong and how you are prepared to deal with them.

Management and Operations

Describe the nuts and bolts of your equine business. If you simply own a facility and will hire the staff to run it, detail that in this section, as well as the responsibilities of each individual. Detail all of your costs of doing business -- your overhead -- and any major purchases you’ll need to make, such as a tractor and manure spreader for manure management.

Here you describe your numbers, presenting them in three ways: an income statement, cash flow statement and balance sheet. Your first statements are projections, but as you begin running things, you’ll prepare income and cash flow statements every month, and the balance sheet once a year. Your income statement details your ability to generate revenue. Your cash flow statement is the difference between the income and your expenses; if you are out of cash at the end of each month, either your income needs to grow or your expenses need to shrink. Your balance sheet is a summary that describes your assets, liabilities and equity.

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Based in Central Texas, Karen S. Johnson is a marketing professional with more than 30 years' experience and specializes in business and equestrian topics. Her articles have appeared in several trade and business publications such as the Houston Chronicle. Johnson also co-authored a series of communications publications for the U.S. Agency for International Development. She holds a Bachelor of Science in speech from UT-Austin.

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